1. SHELLEY TRAA___________________________________________________
1508 Lower Lake Ct, Cardiff CA 92007 . 970-218-7035 . shalupo@gmail.com
CAREER FOCUS
Results orientated Fitness Manager / Master Trainer with over 5,000 training sessions. The ability to
inspire and lead those with physical challenges, as well as emotional challenges to successful weight
loss or increased physical capabilities. Expertise in developing client relations, along with
accountability, sales and strategic business development. To continue to build and grow a successful
and strong team and achieve company goals, while helping to develop and lead trainers and other
employees with their own success to grow as part of the company.
SUMMARY OF SKILLS
Client performance tracking
Client Acquisition / Sales
Strategic Business Development
Client Needs Assessment
Multi-Task Management
Lead teams to success
PROFESSIONAL EXPERIENCE
Jan 2011 to Current / Fitness Manager 24 Hour Fitness – Solana Beach, CA
 Communicate with customers and employees to achieve client goals, whether it be weight
loss, functional rehab, muscle gain or an overall improved sense of self.
 Increased knowledge base as well as sales history and training hours, year over year. Starting
as an entry level Personal Trainer to becoming the highest ranking Trainer within my 3rd
year
in the company.
 Helping to develop new staff and properly place clients with trainers to insure that goals for
both parties are being consistently met.
 Hire, Train and Promote new talent while meeting Company Standards for Sales Goals and
thinking outside the box for new ways to drive the business.
 Successfully helped Hip Replacement Rehab, Fully or Partially Blown Knees, Slipped Vertebra
Disks, Shoulder injuries etc. into fully functional movements.
 Sales and Training have increased year over year by 3-25%, have hit company sales goals for
Creative Problem Solving
Developing strong teams
Customer Service
Customer Retention
Fast Learner and passionate
Proven Sales records

2. 12 out of 12 months.
 Have a true passion for training and helping people obtain their goals, while being part of a
team and achieving company goals to grow and strengthen the business.
Idea Fit Seminar American Council on Exercise . National Council on Strength and Fitness
American College of Sports Medicine . TRX Certified . M.E.L.T. Hand and Foot Instructor
April 2007 to December 2010 / Octy Inc. - Smart Marketing – La Jolla
 Account Executive, working with existing clients to maintain relationships.
 Sales and Marketing, helping to establish new clients and work tradeshows.
 Helping to manage a small sales team that was located off site and develop new markets for
the company.
June 2004 to March 2007 / Cocktail Waitress - Bartender Jake's Del Mar - Del Mar, CA
 Responsible for Customer Satisfaction and helping to anticipate customer needs.
 Working in a hectic environment at times and with a team of individuals, while setting the
tone for a positive customer experience and making sure they leave with the desire of
returning again.
EDUCATION
2003 Bachelor of Science: Criminalistics
Metropolitan State College of Denver - Denver, CO
2000 Associate of Arts:
Front Range Community College - Fort Collins, CO,