A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015. At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/

1. Online Reputation
Management
Sheila Scarborough
Tourism Currents

2. What do you
find when you
“Google
yourself?”

3. We have 2 of
these, but only
1 mouth.

4. To manage your
online reputation,
you must monitor that
reputation.
Listening online =
monitoring @SheilaS
@TourismCurrents

5. To Listen Online, You Need...
 To know when someone is already
talking about you
 Active response to mentions
 To use search engines to find content
about you
 Seek & review, possibly respond
@SheilaS
@TourismCurrents

7. Key to listening...
Notifications
@SheilaS
@TourismCurrents

8. Listening on
Twitter
@SheilaS
@TourismCurrents

11. search.twitter.com
@SheilaS
@TourismCurrents

15. Listen / monitor with
a dashboard like
TweetDeck or
Hootsuite
@SheilaS
@TourismCurrents

17. Monitoring a
hashtag with
Tagboard
@SheilaS
@TourismCurrents

19. Listening
on
Facebook
@SheilaS
@TourismCurrents

22. You can also tag people
& brands on LinkedIn
& Google+
Listen for people
tagging you there....
...and respond!
@SheilaS
@TourismCurrents

23. Listening on
TripAdvisor
@SheilaS
@TourismCurrents

26. More Tools for Listening
 Overview tool like Social Mention
 Google or Talkwalker Alerts
 Brand name, keywords
 Paid option: Sprout Social
 Google Analytics
 When someone links to you @SheilaS
@TourismCurrents

27. Say
Thanks! @SheilaS
@TourismCurrents

31. Good listening and
responding is good
customer service
@SheilaS
@TourismCurrents

32. Remember...
Use these.
A lot.

33. “I do not have time to manage one of
those new telephones.“
@SheilaS
@TourismCurrents

34. Thank you!
Sheila
Scarborough
Tourism
Currents
@SheilaS
@TourismCurrents