This document provides information about online reputation management solutions from Recover Reputation. It discusses how negative online content can harm businesses and individuals, and outlines Recover Reputation's process for evaluating issues, repairing reputations, and case studies of clients who were helped. Their approach involves creating positive online content, search engine optimization, and social media engagement to push negative content lower in search results. Pricing depends on the complexity of the issue. Recover Reputation claims a 95% success rate in moving negative links down search results through their customized solutions.

1. Online Reputation Management Solutions

2. ● What is Online Reputation Management
● Evaluation
● Repair Process
● Case Studies
● Price Ranges
● Approach
● About Recover Reputation

3. “Reputation management is the
understanding or influencing of an
individual's or business's reputation.”
-Wikipedia

4. – The Internet is the new first impression.
– Clients “Google” you when speaking on the phone.
– Anyone can say anything, and it shows up online.
– People don’t ask for references anymore, they
search Google.
What is Online Reputation Management

5. For businesses or
individuals:
If a negative link shows
up on the first page of a
Google search page,
client stops calling.

6. One Negative Review =
Loss of 30 Customers

7. Pre-internet
•Brands, people and
companies could
control what was said
about them.
•Information was
controlled by gate
keepers, companies,
editors.
7

8. What is Online Reputation Management
• Now: Marketing “2.0”
– Sales made by “Law of Attraction.”
– Built on by trust.
– Online information and searches.
– Reviews are crucial.
– Show by example.

9. Good ContentDid You Know?
"84% say online reviews
influence purchasing."
From Opinion Research
Corporation, Published
in New York Times:

10. • Online reputation Management
– Conveys this trust and expertise.
– A virtual cocktail party or business meeting.
– Translates your business and experience to
the web.
What is Online Reputation Management

11. • Online Reputation Repair
– Suppresses or removes negative.
– Creates content and platforms.
– Focused on restoring business.
What is Online Reputation Management

12. • Online Reputation Building
– Builds brand.
– Draws customers.
– Focused on sales.
What is Online Reputation Management

13. Issue Evaluation

14. Issue Evaluation
• Each case is carefully evaluated.
• Issues can range from simple removals to
very complex and extreme challenges.
• Strategy is to focus on repairing client
business name.

15. Issue Evaluation
Sample Evaluation Calculation Severity Score
(1=positive;
10=negative)
Overall Sentiment
1 Relative number of negative links (higher number is worse) 10 Negative
2 Strength of negative links 10 Negative
3 Position of negative links on search page 9 Negative
4 Lack positive content 9 Negative
5 General public interest in issue 8 Negative
6 Lack of social media platforms (higher number is worse) 8 Negative
7 Lack of web site development 8 Negative
8 Lack of search engine optimization 9 Negative
9 Social media or comments activity 8 Negative
10 Number and strength of negative comments 7 Negative
TOTAL REPUTATION MANAGEMENT SCORE
(out of 100; higher number is worse; for score above 50, repair is strongly
recommended)
87 Negative

16. Repair Process:
How to repair your online reputation

17. How to repair your online reputation
• Goals:
– Push negative links off second page.
– Build positive online reputation.

18. How to repair your online reputation
1. Understand business through analysis:
• Understand business.
• Review current content.
• Study competitors.
• Know future goals and products.

19. How to repair your online reputation
2. Create good, targeted content;
Identify key platforms where clients are on:
• Local and international sites.
• Related blog posts.
• Comments on similar blogs.
• Web sites.
• Video.
• Presentations.

20. Good Content
Positive Engagement

21. How to repair your online reputation
3. Search Engine Optimization
• Research and develop key search terms.
• Update current web sites.
• Add to social media and other platforms.
• Adjust or change site title meta tags, etc.

22. How to repair your online reputation
4. Share on Social Media;
Get key Followers on:
• Facebook
• Google+ activity
• Twitter
• YouTube
• Instagram
• Wikipedia
• Others+; industry-specific

23. Case Studies:

24. Case Studies
Problem 1:
•South American business wanted to finance $100 million
deal.
•6 negative links showed up on first page, stopping project.
•Problem stemmed from legal issues from family members.
•Very complex and extreme challenges.

25. Case Studies
Solution 1:
•Analyzed the issues and created a holistic,
comprehensive strategy.
•Identified key content areas and generated custom
content consisting of blogs, images, presentations, etc.
•Created a new positive online presence on multiple
platforms in both languages so the deal could conclude.

26. Case Studies

27. Case Studies
Problem 2:
•New York family business wanted to expand.
•5 negative links on first page; 20 on the first 5 pages.
•Problem stemmed from legal and media accusations.
•Very complex and extreme challenges.

28. Case Studies
Solution 2:
•Pushed negative links off first 3 pages in 6 months.
•Built extensive new social media platforms and content.
•Allowed business to expand and relocate.

29. Case Studies

30. Price Ranges:
Cost depends on:
•Number of negative links.
•Popularity or power of links.
•Ranking on first page of Google search.
•Complexity.
•User comments.
•Existing platforms and content.

31. My Approach:
95% Success Rate, Approach,
About Recover Reputation

32. My Approach
•Personal, hands-on approach.
•Each solution is customized.
•Quick and nimble to respond to changes.
•There is no cookie-cutter solution.
•I do all the work; nothing is “farmed out” and never take
on a project I don’t think I can win.

33. 95% Success Rate
• 95% success rate; ALWAYS moved negative links
down.
• 4 negative links pushed to the third page within five
months.
• 50 of 52 negative news posts were pushed to 3rd
search page in 90 days for a client.
• 80% negative posts removed and
DELETED completely within 45 days for a financial
client.

34. What to expect
•Typical projects might include hundreds of
updates, site creations, article publishing, etc.
•The process takes about six months.
•Negative links at the top of the page, from
major news sources, and with comments, can
be harder to suppress.

35. Testimonials
‘I spent a lot of money creating a web site, but no one came! Steven sat
down with me and came up with a plan that worked. After a few months, I
was seeing double the visits. He also had the idea to add videos, which is
something I never would have thought of, and this got me to the first page
of Google.’
A. G., Miami, Fashion.
’I needed help. A business deal went bad because a competitor posted
negative information on a blog site purposely. This destroyed by
reputation because the first thing that came up in Google search was this
old deal. I contacted Steven Giovinco at Recover Reputation, and helped
saved my life.’
M. T., New York, Law.

36. About Recover Reputation
•Boutique online reputation firm, focused
on businesses and professionals.
•20+ years IT, writing experience.
•Direct experience in the arts, family owned
businesses, finance, law.

37. Recover Reputation
Steven W. Giovinco
347-421-7598
www.recoverreputation.com
steve@recoverreputation.com
@recovreputation