SlideShare a Scribd company logo
1 of 26
Beyond Social
Listening:
Insights That Power
Decision-Making
Agenda
• Introduction
• Deep Listening for Decision-Making
• Panel Discussion
• Q&A
#LunchNListen
Meet Alpha.
She’s queen of the
social jungle.
#LunchNListen
All-in-one social media platform helps
brands listen, analyze, engage & publish.
#LunchNListen
Deep Listening for
Decision-Making
#LunchNListen
More than
of U.S. consumers say
social media influences their
shopping behavior.
#LunchNListen
Social is no longer just a
marketing channel.
New product ideas
Risk management
Audience insights
Competitive analysis
#LunchNListen
It’s also a source of…
When you engage in
deep listening,
good ideas come to you.
#LunchNListen
What is deep listening?
Hint: It’s much more than
just mentions!
#LunchNListen
Deep listening means pulling from all
relevant data sources.
#LunchNListen
Negative Sentiment
Positive Sentiment
Deep listening
also means
monitoring the
full
conversation.
Great flight on United last night. Landed 30 minutes early.
Was able to have dinner with the family. #HoneyImHome
#LunchNListen
Deep listening means real-time
monitoring & real-time responses
#LunchNListen
AUDIENCE
SENTIMENT
INFLUENCERS
COMPETITORS
How can you use
deep listening to make
important product and
consumer decisions?
#LunchNListen
Here’s how our panelists
do it:
#LunchNListen
Meet Our Panelists
Our Panelists
Patrick Mulford
theAudience
Naubil Oropeza
Casual Fridays
Tom Doerr
INK Agency
#LunchNListen
Our Panelists
Senior Social Media
Strategist
Turning fans into raving fans
• Utilize guest feedback to improve room
product & menu items
• Gauge perception & key themes to drive
content strategy
• Monitor conversations for opportunities to
surprise & delight
• Moderate user-generated content to identify
ambassadors
#LunchNListen
Naubil Oropeza
Our Panelists
Social media isn’t a marketing
platform - it’s a living ecosystem.
• Social has become a surrogate for the traditional
networks that have fragmented over time.
• Social allows consumers to evaluate what’s
important in their world.
• A brand is only ever as important as the values it
represents. Values that lend meaning & identity
to our existence.
#LunchNListen
Patrick Mulford
Chief Creative Officer
Our Panelists
Tom Doerr
Director,
Digital Marketing
Start with assumptions, finish
with data.
• Sony tries to tip the balance by engaging on-
the-fence consumers
• The Guardian News (UK) increases millennial
mobile traffic during general elections by 18%
• Which? helps change the way rail users get
refunds with a social led petition
#LunchNListen
Meet Our Panelists
Our Panelists
Patrick Mulford
theAudience
Naubil Oropeza
Casual Fridays
Tom Doerr
INK Agency
#LunchNListen
Q&A
#LunchNListen
Thank you!
Additional Resources
Request a Demo
Sears Case Study
How to Uncover New Opportunities
Using Social Data Ebook
#LunchNListen
Curious About Tracx Social Media Software?
#LunchNListen
Beyond Social Listening
Beyond Social Listening

More Related Content

What's hot

Communication for research impact
Communication for research impactCommunication for research impact
Communication for research impactCamilla Long, MCMI
 
Social Media 101 - Socorex Conference
Social Media 101 - Socorex ConferenceSocial Media 101 - Socorex Conference
Social Media 101 - Socorex ConferenceYan Luong
 
Why she buys: female shopper marketing
Why she buys: female shopper marketing Why she buys: female shopper marketing
Why she buys: female shopper marketing Huanchao Tang
 
Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...CharityComms
 
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...CharityComms
 
Making the news in 2017 - what does it take to thrive in a post-print world? ...
Making the news in 2017 - what does it take to thrive in a post-print world? ...Making the news in 2017 - what does it take to thrive in a post-print world? ...
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
 
Digital giving landscape
Digital giving landscapeDigital giving landscape
Digital giving landscapeChangeist
 
Riding the Waves of Social Media
Riding the Waves of Social MediaRiding the Waves of Social Media
Riding the Waves of Social MediaMartijn Verver
 
Managing corporate reputation in the digital age. PR in the digital age confe...
Managing corporate reputation in the digital age. PR in the digital age confe...Managing corporate reputation in the digital age. PR in the digital age confe...
Managing corporate reputation in the digital age. PR in the digital age confe...CharityComms
 
Get social media-ready for Giving Tuesday
Get social media-ready for Giving TuesdayGet social media-ready for Giving Tuesday
Get social media-ready for Giving Tuesdayequimedia
 
Uncovering the feelings of #givingtuesday campaign
Uncovering the feelings of #givingtuesday campaignUncovering the feelings of #givingtuesday campaign
Uncovering the feelings of #givingtuesday campaignSankar Nagarajan
 
NFPtweetup 7: survey results
NFPtweetup 7: survey results NFPtweetup 7: survey results
NFPtweetup 7: survey results NFPtweetup
 
Avi Chai Academy - Foundations
Avi Chai Academy - FoundationsAvi Chai Academy - Foundations
Avi Chai Academy - FoundationsLisa Colton
 
Let technology take care of your pre-sales
Let technology take care of your pre-salesLet technology take care of your pre-sales
Let technology take care of your pre-salesRien van den Bosch
 
Helping out the humane society
Helping out the humane societyHelping out the humane society
Helping out the humane societyChristine Mongrain
 
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
 
Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
 
2014.10.09 communicating in times of change
2014.10.09 communicating in times of change2014.10.09 communicating in times of change
2014.10.09 communicating in times of changeTristan Mohabir
 

What's hot (20)

Communication for research impact
Communication for research impactCommunication for research impact
Communication for research impact
 
Social Media 101 - Socorex Conference
Social Media 101 - Socorex ConferenceSocial Media 101 - Socorex Conference
Social Media 101 - Socorex Conference
 
Why she buys: female shopper marketing
Why she buys: female shopper marketing Why she buys: female shopper marketing
Why she buys: female shopper marketing
 
Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...
 
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...
 
Making the news in 2017 - what does it take to thrive in a post-print world? ...
Making the news in 2017 - what does it take to thrive in a post-print world? ...Making the news in 2017 - what does it take to thrive in a post-print world? ...
Making the news in 2017 - what does it take to thrive in a post-print world? ...
 
Digital giving landscape
Digital giving landscapeDigital giving landscape
Digital giving landscape
 
Riding the Waves of Social Media
Riding the Waves of Social MediaRiding the Waves of Social Media
Riding the Waves of Social Media
 
Managing corporate reputation in the digital age. PR in the digital age confe...
Managing corporate reputation in the digital age. PR in the digital age confe...Managing corporate reputation in the digital age. PR in the digital age confe...
Managing corporate reputation in the digital age. PR in the digital age confe...
 
Get social media-ready for Giving Tuesday
Get social media-ready for Giving TuesdayGet social media-ready for Giving Tuesday
Get social media-ready for Giving Tuesday
 
Uncovering the feelings of #givingtuesday campaign
Uncovering the feelings of #givingtuesday campaignUncovering the feelings of #givingtuesday campaign
Uncovering the feelings of #givingtuesday campaign
 
The Power of Social Proof
The Power of Social ProofThe Power of Social Proof
The Power of Social Proof
 
NFPtweetup 7: survey results
NFPtweetup 7: survey results NFPtweetup 7: survey results
NFPtweetup 7: survey results
 
Avi Chai Academy - Foundations
Avi Chai Academy - FoundationsAvi Chai Academy - Foundations
Avi Chai Academy - Foundations
 
Let technology take care of your pre-sales
Let technology take care of your pre-salesLet technology take care of your pre-sales
Let technology take care of your pre-sales
 
Helping out the humane society
Helping out the humane societyHelping out the humane society
Helping out the humane society
 
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...
 
Future-Proof Digital
Future-Proof DigitalFuture-Proof Digital
Future-Proof Digital
 
Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...
 
2014.10.09 communicating in times of change
2014.10.09 communicating in times of change2014.10.09 communicating in times of change
2014.10.09 communicating in times of change
 

Viewers also liked

Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?tracx
 
Zipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
 
Three Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social MediaThree Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
 
How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Mediatracx
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
 
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommerce
What 2016 Holiday Shopping Trends Mean for 2017 Social EcommerceWhat 2016 Holiday Shopping Trends Mean for 2017 Social Ecommerce
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommercetracx
 
Harness the Power of Social to Overcome Brand Challenges
Harness the Power of Social to Overcome Brand ChallengesHarness the Power of Social to Overcome Brand Challenges
Harness the Power of Social to Overcome Brand Challengestracx
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social ListeningJason Cruz
 
How to Find Your Audience on Social Media
How to Find Your Audience on Social MediaHow to Find Your Audience on Social Media
How to Find Your Audience on Social Mediatracx
 
Beyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-MakingBeyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-Makingtracx
 
Social customer segmentation overcomes the limits of traditional segmentation
Social customer segmentation overcomes the limits of traditional segmentationSocial customer segmentation overcomes the limits of traditional segmentation
Social customer segmentation overcomes the limits of traditional segmentationtracx
 
Social Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationsSocial Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
 
Crisis Management Through Social Media Monitoriing
Crisis Management Through Social Media MonitoriingCrisis Management Through Social Media Monitoriing
Crisis Management Through Social Media Monitoriingtracx
 
The Skinny on Social Media Monitoring at Mondelez
The Skinny on Social Media Monitoring at MondelezThe Skinny on Social Media Monitoring at Mondelez
The Skinny on Social Media Monitoring at Mondeleztracx
 
Listen, Learn, Earn: We Are Social's Guide to Social Listening
Listen, Learn, Earn: We Are Social's Guide to Social ListeningListen, Learn, Earn: We Are Social's Guide to Social Listening
Listen, Learn, Earn: We Are Social's Guide to Social ListeningWe Are Social Singapore
 
Today’s Top Influencer Marketing Methods and How to Master Them
Today’s Top Influencer Marketing Methods and How to Master ThemToday’s Top Influencer Marketing Methods and How to Master Them
Today’s Top Influencer Marketing Methods and How to Master Themtracx
 
TEN Creative Design Agency Creds
TEN Creative Design Agency CredsTEN Creative Design Agency Creds
TEN Creative Design Agency CredsTEN Creative
 
The State of Social 2017
The State of Social 2017The State of Social 2017
The State of Social 2017tracx
 

Viewers also liked (20)

Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?
 
Zipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminar
 
Three Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social MediaThree Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social Media
 
How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Media
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
 
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommerce
What 2016 Holiday Shopping Trends Mean for 2017 Social EcommerceWhat 2016 Holiday Shopping Trends Mean for 2017 Social Ecommerce
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommerce
 
Harness the Power of Social to Overcome Brand Challenges
Harness the Power of Social to Overcome Brand ChallengesHarness the Power of Social to Overcome Brand Challenges
Harness the Power of Social to Overcome Brand Challenges
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social Listening
 
Social Media Listening
Social Media Listening Social Media Listening
Social Media Listening
 
How to Find Your Audience on Social Media
How to Find Your Audience on Social MediaHow to Find Your Audience on Social Media
How to Find Your Audience on Social Media
 
Beyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-MakingBeyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-Making
 
Social customer segmentation overcomes the limits of traditional segmentation
Social customer segmentation overcomes the limits of traditional segmentationSocial customer segmentation overcomes the limits of traditional segmentation
Social customer segmentation overcomes the limits of traditional segmentation
 
Social Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationsSocial Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from Conversations
 
Crisis Management Through Social Media Monitoriing
Crisis Management Through Social Media MonitoriingCrisis Management Through Social Media Monitoriing
Crisis Management Through Social Media Monitoriing
 
The Skinny on Social Media Monitoring at Mondelez
The Skinny on Social Media Monitoring at MondelezThe Skinny on Social Media Monitoring at Mondelez
The Skinny on Social Media Monitoring at Mondelez
 
Listen, Learn, Earn: We Are Social's Guide to Social Listening
Listen, Learn, Earn: We Are Social's Guide to Social ListeningListen, Learn, Earn: We Are Social's Guide to Social Listening
Listen, Learn, Earn: We Are Social's Guide to Social Listening
 
Today’s Top Influencer Marketing Methods and How to Master Them
Today’s Top Influencer Marketing Methods and How to Master ThemToday’s Top Influencer Marketing Methods and How to Master Them
Today’s Top Influencer Marketing Methods and How to Master Them
 
TEN Creative Design Agency Creds
TEN Creative Design Agency CredsTEN Creative Design Agency Creds
TEN Creative Design Agency Creds
 
The State of Social 2017
The State of Social 2017The State of Social 2017
The State of Social 2017
 

Similar to Beyond Social Listening

How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2Jeff Schneider
 
Content Scale & Outreach by Square Vanilla - #DigitalTrends
Content Scale & Outreach by Square Vanilla - #DigitalTrendsContent Scale & Outreach by Square Vanilla - #DigitalTrends
Content Scale & Outreach by Square Vanilla - #DigitalTrendse-Strategy
 
Meeting Content Demand in Regulated Industries through Social Media
Meeting Content Demand in Regulated Industries through Social MediaMeeting Content Demand in Regulated Industries through Social Media
Meeting Content Demand in Regulated Industries through Social MediaPhilip Calvert
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Calvin Jones
 
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useUniversity of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useShannon Kinney
 
Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)dml communications
 
Content Marketing Unwrapped: A beginners guide for Australian communicators
Content Marketing Unwrapped: A beginners guide for Australian communicatorsContent Marketing Unwrapped: A beginners guide for Australian communicators
Content Marketing Unwrapped: A beginners guide for Australian communicatorsBob Crawshaw
 
100726 Introduction to Social Media and NHS
100726 Introduction to Social Media and NHS100726 Introduction to Social Media and NHS
100726 Introduction to Social Media and NHSMark Walker
 
Gwebiz Presenation 20 June2012
Gwebiz Presenation 20 June2012Gwebiz Presenation 20 June2012
Gwebiz Presenation 20 June2012Kevin MacKenzie
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social NetworkingSteve Lowisz
 
Social Media Presentation at Key4Women networking event
Social Media Presentation at Key4Women networking eventSocial Media Presentation at Key4Women networking event
Social Media Presentation at Key4Women networking eventNiclas Hulting
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...CanadaHelps / MyCharityConnects
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)W2O Group
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drainoikos_uk
 
Amplo aurora session
Amplo aurora sessionAmplo aurora session
Amplo aurora sessionStephen Abram
 
Finding Social Media Influencers to Boost Ratings & Brands
Finding Social Media Influencers to Boost Ratings & BrandsFinding Social Media Influencers to Boost Ratings & Brands
Finding Social Media Influencers to Boost Ratings & BrandsZontee Hou
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage@chrisboyer LLC
 

Similar to Beyond Social Listening (20)

Social Media 201
Social Media 201Social Media 201
Social Media 201
 
How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2How To Use Social Media For Business Part 1 of 2
How To Use Social Media For Business Part 1 of 2
 
Content Scale & Outreach by Square Vanilla - #DigitalTrends
Content Scale & Outreach by Square Vanilla - #DigitalTrendsContent Scale & Outreach by Square Vanilla - #DigitalTrends
Content Scale & Outreach by Square Vanilla - #DigitalTrends
 
Meeting Content Demand in Regulated Industries through Social Media
Meeting Content Demand in Regulated Industries through Social MediaMeeting Content Demand in Regulated Industries through Social Media
Meeting Content Demand in Regulated Industries through Social Media
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013
 
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useUniversity of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
 
Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)
 
Content Marketing Unwrapped: A beginners guide for Australian communicators
Content Marketing Unwrapped: A beginners guide for Australian communicatorsContent Marketing Unwrapped: A beginners guide for Australian communicators
Content Marketing Unwrapped: A beginners guide for Australian communicators
 
100726 Introduction to Social Media and NHS
100726 Introduction to Social Media and NHS100726 Introduction to Social Media and NHS
100726 Introduction to Social Media and NHS
 
Gwebiz Presenation 20 June2012
Gwebiz Presenation 20 June2012Gwebiz Presenation 20 June2012
Gwebiz Presenation 20 June2012
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social Networking
 
Olsn advocacy
Olsn advocacyOlsn advocacy
Olsn advocacy
 
Social Media Presentation at Key4Women networking event
Social Media Presentation at Key4Women networking eventSocial Media Presentation at Key4Women networking event
Social Media Presentation at Key4Women networking event
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drain
 
Amplo aurora session
Amplo aurora sessionAmplo aurora session
Amplo aurora session
 
Finding Social Media Influencers to Boost Ratings & Brands
Finding Social Media Influencers to Boost Ratings & BrandsFinding Social Media Influencers to Boost Ratings & Brands
Finding Social Media Influencers to Boost Ratings & Brands
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage
 
Org pro final
Org pro finalOrg pro final
Org pro final
 

Recently uploaded

Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for siteAshtonCains
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for siteAshtonCains
 
"Mastering the Digital Landscape: Navigating the World of Digital Marketing"
"Mastering the Digital Landscape: Navigating the World of Digital Marketing""Mastering the Digital Landscape: Navigating the World of Digital Marketing"
"Mastering the Digital Landscape: Navigating the World of Digital Marketing"yashushinde13
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<Health
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfmacawdigitalseo2023
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANGCara Menggugurkan Kandungan 087776558899
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...SocioCosmos
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for siteAshtonCains
 
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot ModelInternational Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfeliklein8
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)AshtonCains
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingDigital Marketing Lab
 
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...ritikaroy0888
 
Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpointAshtonCains
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedDelhi Call girls
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Onlykhanf3647647
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundationsolidgbemi
 

Recently uploaded (20)

Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
"Mastering the Digital Landscape: Navigating the World of Digital Marketing"
"Mastering the Digital Landscape: Navigating the World of Digital Marketing""Mastering the Digital Landscape: Navigating the World of Digital Marketing"
"Mastering the Digital Landscape: Navigating the World of Digital Marketing"
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot ModelInternational Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...Panjim Goa Escort Girls ✿✸ 9971646499  ₢♚ Call Girls Panjim Goa Direct Cash O...
Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...
 
Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpoint
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 

Beyond Social Listening

Editor's Notes

  1. The internet and social media have completely changed the consumer buying cycle. Today’s buyers are using mobile devices and social media to read product information, access review sites, and compare prices and services -- from their home, their commute, or even within the brick-and-mortar store they’re in. In fact, 80% of millennials and 55% of shoppers age 35+ use their mobile devices for shopping decision while in-store
  2. Traditionally — social media has been looked at as a means of promoting products Today — social media is a wealth of data about your consumers. Mike Snead (panelist from MXM) has called it “the world’s largest focus group” — and he’s right!
  3. The key to unlocking this vast wealth of consumer data is to immerse yourself in it. This kind of day-in, day-out social listening is where aha! moments come from.
  4. not just Twitter not just social media networks — also reviews, forums, etc.
  5. JL wants to remove
  6. JL wants to remove
  7. JL wants to remove
  8. WILL REMOVE FOR JEN
  9. “You can have data without information, but you cannot have information without data.” – Daniel Keys Moran, an American computer programmer and science fiction writer.
  10. Need a nugget for why deep listening matters