Marketing plan for a realtor advertising agency

1. Shaziea Afrin Nopor 17 - 12 - 2013

2. Executive Summary
− Our mission is to assist our clients in identifying and analyzing effective,
advertising options from hundreds of online marketing scopes for
promoting their business. We ensure right advertising portfolio for each
and every client we serve with same level of individual care.
− We offer our advertising services for real estate sites, classified sites, social
media sites, forums, blogs and other interest groups.
− Along with other advertising sources we also publish a monthly magazine
regularly where realtors can advertise their contact details or property
information.

3. Goal & Mission Statement
− Goal: Our goal is to help realtors realize the potentiality of online
marketing and grab the opportunity to enhance their property sales faster
than competitors.
− Mission Statement: Maximize realtors advertising options with best
professional services.

4. Our Advertising Services
Real Estate Sites
General Classified Sites
₋ Our clients can advertise in popular
social media sites according to their
preferences.
Social Media Sites
₋ We offer online advertising services
for both global and local classified sites.
₋ We also help realtors to
advertise on popular real
estate sites.

5. Our Advertising Services Cont.
Forums, blogs & Interest Groups
Magazine Publication
- We provide forums, blogs and
other interest groups
advertising for our clients.
- Realtors can advertise on our
monthly magazine.

6. Real Estate Sites
− Our clients can select from the
wide range of real estate listing
sites for their advertising.
− We help our clients to create
customized advertising portfolio
based on their preferences and
business types. We keep
updated rank of different sites
which helps realtors to review
their portfolios regularly.

7. List of Real Estate Sites
1-9 10-19 20-29
Realtor.ca viewit.ca HomeHippo.com
LoopNet ICX.ca ViewPoint Realty
canpages buzzbuzzhome househunting.ca
Century 21 Real Estate Realtor Link HomeLife
Homes Point2.com Zoocasa Sutton
ComFree Network realtylinkonline Ottawa Real Estate
RE/MAX The Real Estate Book Theredpin
property guys HomeFinder.ca PROPERTYSOLD.CA
Royal Lepage open2view.com Sothebysrealty.ca

8. List of Real Estate Sites
30-39 40-49 50-56
Forsalebyowner.ca Realosophy Findaproperty.ca
Realis.ca TheDirt.co Results-net.com
MaxWell talkcondo Prudential
Realtypin Snap Up Real Estate Kingstonerealestatebook
COLDWELLBANKER House MAXX Myottawarealestate.com
CBRE Canada Real Estate Locators.com List4Homes
Open Real Estate.ca Millennium Florida homes and condos
The Victoria Real Estate Board AmazingHomeAndProperties.com
homebuyers.com saveblogs.com

9. General Classifieds
− Our clients can choose from
the extensive local and global
classified sites which have real
estate advertising section.
− With our expertise they can
select most effective and
suitable sites to maximize their
sales. We ensure to create right
advertising portfolios for their
business.

10. List of General Classifieds
1-10 11-20 21-30
kijiji.ca Classifieds1000 CASTANET.net
craigslist.ca montrealgazettle.com EDMONTON JOURNAL
Classifiedads calgaryherald.oodle.com BiggestClassifieds.com
National Post canetads.com domesticsale.com
Oodle Adsglobe Classifieds4me
Adpost.com centris.ca NL classifieds.com
Toronto Sun Web Cosmo The Windsor Star
adlandpro.com Hoobly.com Mcslist.COM
Global free classified ads.com Mirzaslist.com olx.ca
Classifiedsforfree BlackwOrld eBrandon.ca

11. List of General Classifieds Cont.
31-40 41-50 51-60
CityAd.WS classifieds.ca loqqad
Free Classified Listings VendAnything.com nortad.com
classifiedextra.ca freeadscanada.com 1000-ads-canada.com
Trovit cofars.ca Adoos
Locanto freelocalads.ca Yatoola.ca
eclassifieds4u.com classified.ca aderk.ca
Worldslist.com postad.ca Sellitbuyit.com
Buysellcommunity.com maple me giantcanada.com
The Star Phoenix Canadian Desi bcclassified.com
Your Classifieds redleafads.com ontarioclassified.com

12. List of General Classifieds Cont.
61-70 71-80 81-90
FSJNOW The Western Producer Bestbuyplanet.com
micasa.ca gyos Classifiedtorontoads.com
bizcaf.ca CanadaFreeAds.com Localstuff.ca
TorontoPost.biz ClassifiedsEarth canadaonlineclassifieds.com
sortopia VENDFAST.COM All About Calgary
cdncc.com Free Ads in Canada.com EZEAD
Used Classifieds.com Buy And Sell DMPCLASSIFIED.COM
montreallisting.ca Page List Kuuza
bargaincity.ca Nicefinders SPRYMAX
Starclassifieds.com Discoverestevan FreeAds.ca

13. List of General Classifieds Cont.
91-99
Toronto - GTA - Classifieds
Torontoall.com
Adlisting.ca
Real-estate-shopping.com
Forsaleottawa.com
Torontoclassifieds.net
Realestateclassified.ca
buyittime.com

14. Social Media Sites
- Creating Fan Page/Groups, Managing Pay Per
Click Ad
- Help to connect, discuss & promote business
with other members
- Creating Group, Sharing Information &
Promoting Business, Paid Advertising

15. List of Social Media Sites
Name Number of Users Alexa Page Ranking
Facebook 1,000,000,000+ 1
Google+ 500,000,000+ 2
Twitter 500,000,000+ 13
LinkedIn 200,000,000+ 14
Tumblr NA 28
Flickr 32,000,000 91
deviantART 22,000,000 138
Tagged 100,000,000+ 265
Myspace 30,000,000+ 320
Skyrock 22,000,000 630

16. List of Social Media Sites Cont.
Name Number of Users Alexa Page Ranking
CafeMom 1,250,000 1,284
eToro 2,500,000 1,630
delicious 8,822,921 1,648
Care2 9,961,947 2,799
Bebo 117,000,000 4,925
fotki 1,632,565 7,755
Blogster 85,579 17,429
Nexopia 1,400,000 22,405
Biznik 17,499 28,511
The Funded 19,302 211,508

17. Forums, Blogs & Interest Groups
− We do forum, blog and
interest groups marketing for
our clients.
− Realtors can select their
options from the vast range
of our lists and let us
manage it for them.

18. List of Forums,
Blogs & Interest Groups
Forums Blogs Interest Groups
Agentsonline.net Best Home BC RENX.ca
RealEstateTalks Don R. Campbell Jurock
iSaintJohn.com toreal.blogs.com Winnipegfreepress
RealEstateForum Point2homes Homebuyer.ca
myREINspace theredpin Real Estate Wealth
Virtual Assistant Forums Realtor.ca Toronto Real Estate Board
Red Flag Deals Blog.comfree.com Brampton Real Estate Board
Preigcanada zoocasa MREB
RETVC century21 OREA
Canadian Money Forum Homebuyers.com ODREB

19. Magazine
 Along with other online advertising options we also combine a
unique opportunity to publish your contact information or
property advertisements on our monthly magazine.
 When a realtor becomes a client of our business, He will be
allocated one full page for advertisement. For a $150 charge,
5000 copies will be delivered to different households and public
places. (4000 magazines will be delivered to households and
1000 will be delivered to public accessible areas like bus stop,
go station etc.). Additional pages will be $100/page. This
service will be consistently provided every month.
 This magazine will be delivered in 1000 households and a
realtor can choose multiple locations for subscriptions (for
instance, Brampton: 250, Toronto: 250, Hamilton: 250,
Scarborough: 250).

20. Why Us
Save Time: In today’s competitive market, it takes lots of time to identify
and analyze effective advertising options from hundreds of real estate
sites, classified sites, social media sites, forums and interest groups for
your business. We assist our clients to avoid all those time consuming
process by offering our services.
Cost Effective: We offer best professional services to our clients in a very
low cost. While other realtors are busy doing their own marketing, our
clients can relax and dedicate their full time & effort to communicate
with their clients and concentrate on other vital aspects of the business
which ultimately increase their productivity .
Creating Right Portfolio: We help our clients to create customized
advertising portfolio based on their preferences and business types. For
example, if the realtor’s business is Toronto based we will sort out all
listing sites available for that specific area and suggest it to the client for
final decision making.

21. Why Us Cont.
Maximum coverage: We make sure our magazines reach each and
every individual’s household to maximize your publicity. For
creating a high level of brand awareness, we ensure property
information reaches all the real estate sites, classified sites, social
media sites, forums and interest groups as per your requirements.
Market Trend Analysis: We keep track of new general classified
websites or new local real estate sites available in the market to put
our realtors’ advertisements. We also assist our clients to
understand the market trends & popularity of different sites and
encourage them to review their advertising portfolio.
Updates on Sites Popularity: We rank the popularity of the sites
regularly on the basis of the number of visitors on those sites and
keep our realtors updated. We also provide general information
about sites popular among other realtors.

22. Supporting
Documents/Sources
- Most of the Information was taken from Wikipedia, Google, Yahoo and other
popular search engines.
- We have used www.moonsy.com to determine Alexa Global Page Ranking to
rank different sites according to their web traffic.
- All the images used in this presentation were taken from Google image.
- Each and every sites that have been included in our lists has been visited to
cross check advertising scopes and options.

23. Thank You