Garden State Realty Group along with your Realtor® will work diligently to ensure that your property is at the forefront in the minds of buyers. In order to accomplish this we will incorporate a variety of effective methods of reaching our target audience.

2. Sales & Marketing Strategy

3. Mission Statement
 It is our purpose to provide our clients with:
■ professional and reliable service
■ to sell your property as quickly as possible and
■ at the best price achievable
■ within a given period of time.
 To this end, we promise to use all the tools at our disposal to:
■ market your property
■ coordinate appointments
■ strenuously negotiate on your behalf, and
■ closely supervise the closing process.

4. Marketing Objectives
 Garden State Realty Group along with your Realtor® will work diligently to ensure
that your property is at the forefront in the minds of buyers. In order to
accomplish this we will incorporate a variety of effective methods of reaching our
target audience.
■ Reach the widest audience of potential buyers
■ Produce activity to attract the best buyer willing to meet your terms, price and
desired closing date
■ Monitor traffic that results from our marketing strategy
■ Study the results and adjust accordingly to sell your property

5. Source: National Association of REALTORS®
, Profile of property Buyers and Sellers, 2009 3

6. Marketing Strategy: Internet
 According to the National Association of Realtors, over 85% of buyers are now using the
Internet when looking for a property. A strong online presence isn’t just important, it’s
absolutely essential. We invest in online advertising, search marketing, and traffic-driving
strategies to optimize the on-line marketing of our listings.
 The more buyers we can interest, the better chance we have of finding one who will meet your
price, terms and desired closing date.
 Your property will appear on various websites and will include:
■ Details and Description of Your Property
■ Multiple Photos of Your Property
■ Virtual Tour of Your Property
■ Map of your Property
■ Local & Neighborhood Information

7.  In addition to advertising on www.GardenStateRealtyGroup.com we
will advertise the on the following websites:
Marketing Strategy: Internet
■ Local MLS (Hudson County,
NJMLS, and/or GSMLS)
■ Realtor.com
■ Zillow.com
■ Trulia.com
■ Google.com
■ Yahoo.com
■ Facebook.com
■ Twitter.com
■ Postlets.com
■ Craigslist.com
■ Syndication to 3rd
Party Real
Estate Websites
■ VirginiaVarela.com

8. Pricing
 Setting the Right Price will Speed Sale and Maximize Sale Price
 Market Average is 90 Days
 Overpricing Reduces Ultimate Sale Price (Average Home sells for 4% below list price)
 Overpricing extends Days-on-Market
 Discourages serious offers and buyers
Benefits of Right Pricing
 Promotes buyer and agent interest
 Increases the number of showings
 Creates urgency
 Sets the stage for early and multiple offers
 Puts seller in control of price negotiations
 Purchase offers higher relative to asking price
 Results in highest and best selling price quicker

9. Who We Are
 Established in 2007, Garden State Realty Group is a residential real estate
brokerage firm that serves northern New Jersey. We specialize in the sale and
marketing of condos, single-family houses, multi-family homes, distressed
properties, foreclosures, short sales, and mixed-use properties. GSRG is a veteran-
owned business, and a registered HUD broker.
 Robert Kohrs, Broker / Owner
 Circle of Excellence Award - 4 years running
 5 Consecutive Years over $5 million in sales
 Top 4% of Hudson County Realtors in 2009-10

10. About Your Realtor®
 With over 15 years in on-line marketing, web & graphic design, and as an e-Pro® Certified Realtor
Associate, Virginia Varela specializes in the on-line and direct sales and marketing of Jersey City and
Hoboken homes, condos, rentals, and other residential properties in Hudson County.
 The advertising of your property will be professionally designed by Virginia Varela and other design
professionals to ensure the sophisticated advertising of your property, which may include:
 Photos
 Video
 Virtual Tours
 Slide Shows
 Web Sites
 E-mail Campaigns
 On-Line Ads
 Animated Banner Ads
 Blogs/Social Media
 Maps/Local Info
 Newsletters
 Brochure/Flyers
 Posters/Banners
 Listing Signs
 Postcards
 Print Ads
 Classified Ads
 Model Units
 Staging
 Public/Broker Open Houses

11. What is an e-Pro?
 An e-Pro is a Realtor® who has been certified by the National Association of
Realtor® to work on-line in real estate.
What does an e-Pro do for you?
 Leverages web sites, e-mail, blogs, social media, apps, mobile, and other on-line
tools to professionally market your home.
 Utilizes computer, mobile, and other technology for efficient, sophisticated, and
effective communication.
 Returns calls, e-mail, text messages, and faxes promptly and professionally.
 Respects your on-line privacy. (No selling of your contact information)

12. Our Commitment to You
 When GSRG represents you as a seller's agent, you can expect the following from
us:
■ In-Depth Property Valuation or Comparative Market Analysis (CMA)
■ Prompt Return of Phone Calls
■ Extensive Description of Market Conditions
■ Frequent, Written Progress Reports
■ Written Sales Plan
■ Accountability
■ Performance