Londonlaunch Credentials pack 2016

The home of London’s corporate events industry

www.londonlaunch.com
The event industry’s marketplaceContents
Bringing business to YOU 3 - 5
Grow your share of London's corporate events 6 - 7
So what makes Londonlaunch your best choice? 8 - 9
The Londonlaunch advantage 10 - 14
Londonlaunch customers 15
Customer profile 16
What the event bookers say 17
Join us 18 - 19
Booster services 20
Showcase events 21
FAQ's 22
The team 23
Contact us 24

www.londonlaunch.com Back to contents page
The event industry’s marketplace
3
BRINGING
TO YOU
BUSINESS

4www.londonlaunch.com
The event industry’s marketplaceBringing business to YOU
We grow your revenues because:
• We have the best technology in the sector which directs
enquiries to the right members, instantly.
• We know the London event scene better than anyone
else and we share those insights and expertise with you.
These are the same reasons why corporate event
professionals flock to our site.
More business has been facilitated
through Londonlaunch than any
other event website. User traffic to londonlaunch.com
grew by more than
over the last two years
123%

The event industry’s marketplaceBringing business to YOU
Why?
1 Our substantial investment in technology, tailored
specifically for London's corporate events means that
searches - whether on our site or on google – lead the
right bookers to you instantly.
2 Deep search of rich member profiles enables decisions
to be made quickly and easily.
The Londonlaunch events marketplace is
the easiest way for buyers and suppliers
to discover each other, connect and do
business.
32%
People who visited
londonlaunch.com and
made a direct enquiry rose
by a staggering
in 2015

6
GROWyour share of London's
corporate events
Let us help you

Grow your share of
London's corporate events
to LondonLaunch comes from
our ‘be inspired’ section and
news bulletins
of traffic...
To win you need to be visible in the digital
home of London’s corporate event bookers.
Event bookers come to Londonlaunch because we have:
In short:
The best search technology applied to the best B2B database
simply provides the best enquiries, fastest.
• The best search engine in
the business
• A comprehensive database
of London’s best events
suppliers
• The richest vendor profiles
• Added value content that
keeps them informed
inspired all year
• An integrated marketplace
that lists services as well as
venues
• The personal industry
knowledge that comes from
years of experience
• The leading trade event,
LiveTECH

Back to contents page 8
your best choice?
Londonlaunch
So, what makes

9
So what makes Londonlaunch
your best choice?
We focus on London corporate events and we match the latest
technology with personal service. There are no shortcuts.
Clear vision
Member profiles are comprehensive, updated in real-time and
designed to provide bookers with the specific information they need.
Rich content
In the end it’s about people. And we work closely with you
every step of the way – whether it’s optimizing your profile,
creating content or putting together a targeted campaign to
connect you with your target audience.
Relationships
Regular updates on trends, data and news keep you informed.
We know what’s going on out there and so will you.
Knowledge
Membership is through an annual subscription. Your fixed cost
allows you to manage your budget better. No spiralling or hidden
commission costs.
Budgeting
Members get free access to our premier networking and
knowledge-sharing event.
LiveTECH
Multi-channel communication
We communicate across every channel that bookers frequent
whether it’s social media, email, the web, showcase events or
videos
Your investment in Londonlaunch is one of the wisest choices you
will make in 2016. The cost of 1 profile on Londonlaunch for 12
months is the equivalent to 1 average enquiry. You should receive
over 100 throughout the year* If you don’t, we will work with you
to ensure you do. *average number of enquiries during 2015
Return on investment (ROI)

Back to contents page 10
…let’s take a deeper look
londonlaunch
the
advantage
Technology
that delivers sales
Knowledge
we’re the best source of
industry info
Digital
Expertise
Concierge
Service

11
Smart search
Our constantly improving search technology enables potential
customers to drill down to an unparalleled, granular level when
researching venues and services.
Rich profiles
Rich member profiles enable the right match to be discovered
easily by bookers who are much closer to a purchase decision
when they get in touch.
Technological know-how
Data analytics, social media, online reviews, recommendations,
search engine optimisation (SEO), favourites, saved lists, rich
content, native advertising and the event pitch board are employed
to help convert interest into sales.
The Londonlaunch advantage
Technology that
delivers sales
We’ve worked hard to deliver
tech that is truly useful to
event professionals.
The highlights are:

12
Knowledge
Knowledge
No-one can match the cross-industry
knowledge and experience of
Londonlaunch. We share insights
with members through:
• Weekly Email Bulletins
• Data-powered trend reports
• The premium industry event - LiveTECH
• Social Media updates
• Informed features strong opinions (which also
bring 1000s of bookers to the site each week)
35,000
Email subscribers
110,000
MONTHLY Unique users
10,000+
Social Media followers
2 million
member page views

13
Digital planning and execution
Digital planning and execution
We provide additional services that leverage our
industry-leading expertise in the digital space.
Frankly, a lot of online services are overloaded with jargon and
bluster. We can help you make sense of it in a way that is tailored
to the events and hospitality business. We have the sector knowledge
and we will share it with you.
Talk to us if you would like help with:
• Search Engine Optimisation (SEO)
- Audit - Planning - Strategy - The Basics
• Keyword analysis and trends
• Comparable Web site analytics
• Creating engaging and fully optimised content

14
Concierge service
Concierge service
We’ve made it as easy as possible to
harness the potential of technology.
But even so, for many of our clients it’s a bold, new
world. That’s why we provide a personal service to
help you every step of the way. Our concierge service
is available for every single member throughout their
membership, at no extra cost!

From designing social media campaigns to organising
video or planning e-shots we will work closely with you.
It’s all part of our unique service.

15
Londonlaunch customers
120LONDON
167 New Bond Street, London W1S 4AY
Tel: +44 (0) 20 7493 6767
NEW YORK

16
The Numbers:
profile of corporate clients
Fashion, Retail FMCG’s - 12%
Advertising, PR Marketing - 8%
Other - 6%
Legal Professional - 21%
Banking Finance - 20%
FTSE 500 - 16%
Media Telecoms - 14% Charities - 3%
Event Manager/Buyer - 43%
Senior PA - 23%
Sales Marketing - 22%
HR - 12%
Sector Function

17
What the event bookers say
“Thank you for inviting me
to such a fun evening, held in a
fantastic venue, populated with a
wonderfully eclectic mix and polished
off with delicious food and wine.
You really can’t ask for more!”
Will Butler-Adams, CEO,
Brompton Bicycle Company
“Thank you for
such a unique evening
and such great company! This is an
excellent example of the calibre of
businesses you attract.”
Dave Sherrington,
Business Development Director, Santander
Corporate and Commercial Banking.
“It was a
fabulous event!
Thank you so much
for inviting me!”
Lord Wei,
House of Lords
“I met some
fascinating people
and am now expertly
placed to suggest
the venue to our
global events team”
“I have been involved
in events for law firms for
many years and always use
londonlaunch as my first point
of reference”
EA to CEO, DLA Piper LLP
“londonlaunch is the first place
I turn to when my teams ask
me for ideas for events. We use
them for everything including
venue finding, new suppliers
and team building”
PwC
“What a hugely
enjoyable evening! I
met many interesting people
and the venue was absolutely
fascinating – such a well
organised event!”
Charles Weston-Baker, Head of
International, Savills
“We regularly use
londonlaunch to search for
fresh ideas and innovative
ways we can engage with our
internal and external clients”
Ernst Young
Altitude London
“londonlaunch is
our number ONE
source of corporate
event enquiries and
bookings”
Linklaters

18
joiN
WHEN YOU
You instantly get...
Londonlaunch
MEMBERS ONLY

19
Dedicated e-shots
to a bespoke demographic of your choice
(*additional cost).
Networking events
Up to 12 per year. Sometimes the best form
of networking is ‘not working’ and our events
are always great fun!
Weekly Bulletin
feature and reach 35,000 bookers, weekly.
LiveTECH
two free tickets to the industry’s favourite
educational event London Launch
accreditation – recognised by the
corporate world.
Concierge service
Call us any time and we’ll do our utmost
to help you.
Interactive profile
Get in front of all the right people and
engage with them.
Industry news and insights
discover the latest trends and goings on
whilst promoting your own brand and
positioning yourself as a market leader.
Social media amplification
Stay engaged with event bookers in real
time, all the time.
Videos
our professional videographer will create a
short video clip for you (*additional cost).
Packages offers
Update your profile regularly to ensure you’re
current and relevant whilst simultaneously
featuring in specialist sections within the site.
Members get high quality
leads, increased bookings
and revenues thanks to
access and exposure to
over 100,000 event books
every month.
Your new assets include:
Join us

20
Email Marketing
Access to our extensive event booker
database via targeted email marketing
campaigns designed to deliver on your
strategic marketing goals
Social Media
Amplifying and boosting your posts, tweets
and various shares on Social Media is a great
way to improve SEO and engage with your
buyers. We have dedicated Social Media
experts in-house to help you
Booster services
We have created an array
of tools to add rocket fuel
to your membership on a
regular or strategic basis.
As always, we will work with you to
create the best mix and maximise the
impact of this investment.
Booster
Services
Video
Video is becoming a crucial tool in
today’s marketing mix. londonlaunch
offers an affordable way to create great
videos to use on Social Media
Story Studio
We create bespoke editorial and/or video
to promote your brand, generating high
engagement and response rates from event
bookers
SEO
The world of search is complex and we
are experts so let us help you maximise
your web presence with great SEO
Showcase events
We host showcase events which enable you
to promote your venue services to our
exclusive guest list of London’s most active event
bookers, tailored to your unique requirements

21
Showcase events
Showcase events
Better than exhibitions!
With a full blown publicity campaign surrounding each
event we ensure that your venue is the most high profile
in town that particular month!
We specialise in delivering everything from a VIP dinner
or familiarity trip for 20 guests, right through to our famous
‘Great Summer Showcase’ which attracted over 1,000
guests. We quite literally, deliver the event industry’s
marketplace right to your doorstep!
In association with

22
How long does it take to get everything going?
Once you’ve signed up you can be live on the
site within 24 hours!
How many enquiries can I expect?
We receive tens of thousands of qualified corporate event
enquiries which last year resulted in more than £30million worth
of bookings. Each profile can receive hundreds of enquiries
and the more engaged you are, the better the results...
How quickly will I get enquiries after I join?
It’s not unusual to start receiving enquiries on the very day
you go live because we highlight our new members!
Can I make changes to my profile or do I have
to contact Londonlaunch?
You can do that yourself by logging in and it’s really easy!
We’re always here to help too though!
How do I measure my activity on Londonlaunch?
We monitor everything. Enquiry forms, web links, even telephone
number clicks and you can discuss this with us at any time!
Can I be included in your weekly bulletins?
Yes, this is included in your membership so, as long as you provide
us with relevant content, we’ll get it out there for you!
What else can I do to gain even more exposure
on Londonlaunch?
There are lots of optional extras that you can find in our Booster
Pack and Campaign programmes. Your personal account
manager will have all the info
Can Londonlaunch help me with my SEO?
Yes and your initial ‘Welcome Pack’ is filled with tips on this which
you can use within both londonlaunch.com and your own website.
FAQ’s

23
The team
The team
Will Broome Founder
Peter Heath Managing Director
Tanya Fincham Operations and Finance
Melanie Richards Marketing
Olivia Hamilton New Client Services
Georgia Keegan Account Manager
Richard Newton Creative Content

24
If you want to join or have any questions,
please get in touch – we’d love to hear from you!
0207 471 2600 enquiries@londonlaunch.com
The home of London’s corporate events industry

Londonlaunch Credentials pack 2016

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