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How We Sell Homes
Leveraging the Power of Online Marketing
Eric Slifkin
Keller Williams Realty
TreasureCoastHomeSales.com
Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
How We Sell Homes Leveraging the Power of Onlin...
Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Marketing Plan Highlights
MLS: The Treasure Coa...
Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Listing Syndication: These national and interna...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Our Websites and property listings get found m...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
The Only Electronic Billboard in Martin County...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Virtual Tours are favorites for buyers! Our vi...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
We host Open House and Broker Open events at v...
Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Our single property Websites provide all the de...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Our flagship Website: www.StuartHomeSearch.com...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Listing Syndication: Zillow
Your property is a...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com*
Your home is advertised on the most visited W...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Online Home Search is Going Mobile
▪ Mobile tr...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
We build strong relationships with prospective...
*Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Weekly Web analytic reports provide feedback o...
Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
About
Eric Slifkin | Keller Williams Realty | 8...
Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
Get in Touch
Eric Slifkin, Broker Associate, CR...
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How we market homes leveraging the power of online marketing

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Marketing Programs for Home Sellers in Stuart, Florida. How we sell homes in greater Stuart, Florida leveraging the power of online marketing. Discover how we create a buyer lead generation platform around your listing to literally drive hundreds of interested buyers for your home to us.

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How we market homes leveraging the power of online marketing

  1. 1. How We Sell Homes Leveraging the Power of Online Marketing Eric Slifkin Keller Williams Realty TreasureCoastHomeSales.com
  2. 2. Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com How We Sell Homes Leveraging the Power of Online Marketing Our aggressive Internet marketing program provides what is frequently the most direct route to the right buyer at the right time. We utilize multiple real estate websites, search engine optimization techniques and social networks for maximum exposure of your listing. Exposure Sells Homes! It is more critical than ever to expose your home to as many targeted buyers as possible in order to get it SOLD! It takes proactive and aggressive marketing, not passive, hopeful selling. Achieve Massive Internet Exposure Our Web syndication tools ensure that when buyers from all over the world are searching online your home will be there. Your home will achieve local exposure, national exposure and worldwide exposure, appearing in the search results of national brokerage websites as well as independent brokers and agent sites with MLS search capabilities. Results Are What Matters! Our promise to you is that we will make the extra effort to leverage the best resources to present your home in the global marketplace. Out of town buyers can see your home on our web sites long before they arrive to tour properties. Many buyers will schedule showings with us while planning their trip to see homes in Stuart and the Treasure Coast. Our online marketing efforts are supported by newspaper, direct mail, and magazine advertising, which drives home buyers to Web pages featuring your home or neighborhood. Marketing Your Home
  3. 3. Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Marketing Plan Highlights MLS: The Treasure Coast is served by two MLS systems- the Realtor Association of Martin County (RAMC) and the Regional Multiple Listing Service (RMLS). When you list with us your your home will be entered in both MLS systems to ensure maximum reach and exposure to agents who search for homes on either system. Virtual Tours: We provide our own professional level photography to create attractive, effective virtual tours. Search Engine Marketing: We have been doing PPC (pay per click) Google AdWords marketing for over ten years and are AdWords certified. Our expertise in this area has tripled our production over the last several years with over 130 transaction in 2014. Zillow and Trulia: empowers consumers with information and tools to make smart decisions about homes, real estate and mortgages. As a Premier Agent I reach buyers with targeted local advertising and online marketing tool that helps me connect your home with consumers who are ready to buy. Realtor.com: Your listing will be showcased on Realtor.com with multiple photos and detailed information about your property. Facebook and Other Social Media: We are achieving excellent results in terms of driving traffic to our property marketing sites through social marketing. It is extremely cost effective. Print Advertising: in the Stuart News, Palm Beach Post, and other publications including Open House and Featured Home advertising.
  4. 4. Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Listing Syndication: These national and international sites and the sites that they power feature our listings on more than 500 real estate search Web portals! How Online Exposure Sells Homes
  5. 5. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Our Websites and property listings get found more on Google page one, ensuring that when buyers from all over the world are searching online your home will be there. Google Page One! Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  6. 6. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com The Only Electronic Billboard in Martin County! Our electronic billboard is located at one of the busiest intersections in Stuart, Florida. Situated at the foot of the Palm City Bridge and Kanner Highway, your ad is seen by thousands of motorists, 24 hours a day. We can change ads and copy as often as we like to keep your message fresh and relevant. Electronic Billboard
  7. 7. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Virtual Tours are favorites for buyers! Our virtual tours capture more buyers for our clients’ properties! Virtual Tours Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  8. 8. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com We host Open House and Broker Open events at various times during construction, promoting these events through eFlyers, Social Media, and other venues. Open House & Broker Open Events Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  9. 9. Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Our single property Websites provide all the details of the project with proven calls-to- action that attract buyers. Sites include multiple photos, maps, schools, and virtual tours. Single Property Websites Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  10. 10. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Our flagship Website: www.StuartHomeSearch.com ▪ Top of Google search ▪ Over 4,000 visitors daily ▪ Over 600 registrations monthly Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  11. 11. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Listing Syndication: Zillow Your property is advertised on one of the most visited real estate sites on the web. Your Listing on Zillow Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  12. 12. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com* Your home is advertised on the most visited Websites across the web. realtor.com Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  13. 13. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Online Home Search is Going Mobile ▪ Mobile traffic will surpass desktop traffic in 2014. ▪ Buyers are now searching right from their smartphones or tablets. ▪ Your home is presented when and where today’s buyers shop for homes, regardless of screen size. ▪ Buyers can download their own mobile MLS app. ▪ Features map-based search, GPS search, listing alerts, and more. Mobile Marketing
  14. 14. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com We build strong relationships with prospective homebuyers through continuous engagement and advertising on social networks. Social Media Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com
  15. 15. *Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Weekly Web analytic reports provide feedback on our online marketing efforts to ensure ad dollars are allocated properly. Reporting
  16. 16. Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com About Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Agents Working to Help with all Your Real Estate Needs In today’s real estate market traditional solo agents face a myriad of challenges when it comes to serving their clients’ needs, managing their business, and maintaining a balanced life. The Slifkin Team was established by Eric Slifkin to ensure these goals are met by creating a team where agents work to support their clients and each other in a cooperative environment. About Eric Slifkin, Founder and Team Leader Eric’s successful real estate practice can be attributed to his background in Information Technology, which he has leveraged to market homes for sellers and to buyers who are searching for homes in Stuart, Florida and beyond. Eric’s mission has always been to simplify the buying or selling process for his real estate clients. Using his technological advantage, Eric has unrivaled Internet exposure and Web presence, which proves beneficial to both buyers and sellers in the challenging Treasure Coast and Palm Beach real estate markets.
  17. 17. Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com Get in Touch Eric Slifkin, Broker Associate, CRS, ABR, SFR Keller William Realty 819 SW Federal Highway Stuart, FL 34990 Toll free: 888.288.1765 Direct: 772.288.1765 Corporate: 772.419.0400 www.TreasureCoastHomeSales.com Eric@TCHSrealty.com Eric Slifkin | Keller Williams Realty | 888.288.1765 | eric@TCHSrealty.com

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