Roostr Pitch Deck

2. “People sort of obsess on real estate search sites
because they’re dreaming. We call it real estate
porn…think about it, there are three hundred million
unique visitors every month on the top real estate
search sites but there are only six million homes bough
and sold each year.”
Sean Black, Founder – Trulia (exited to Zillow for $3.5 billion)

3. THE PROBLEM
Real estate search platforms draw tens of millions of visitors every month in the US and
Canada. They draw this massive traffic because people by nature want to view listings and
homes that are either local, or in other specific search locations.
Realtors and other home professionals want to get their brands, content, and media in front of
this audience, but no platform currently provides that opportunity.
The branding, content and media that the realtors and home
professionals want an audience for, and their marketing dollars, are
being lost in the vast ocean of other social media content.

4. BUT…REAL ESTATE PLATFORMS SUCK
They're out-dated. They haven't evolved
with technology or culture.
They are geared toward the wrong
audience. The vast majority of the millions of
visitors are browsers, not buyers.
They're boring. Visit times are short
because there's no content to hold
visitors' attention.

5. Social media is now the #1 way that
realtors market themselves and their
listings, not real estate search
platforms.
AND SOCIAL MEDIA IS HARD
But only a portion of their small
group of followers typically see any
of the content.
Example - Amber Pogue spends
$1000+ on a great video of her clients'
listing, but only 130 people view it
(mostly other realtors).

6. THE SOLUTION
Roostr seemlessly blends engaging and
entertaining real estate content with a full MLS
search site all on a single platform.

7. THE SOLUTION
For Realtors For Visitors
Monthly subscription
accounts
Cross post with Instagram
Upload videos & post content
to listings
Branded listings & profile w /
Instagram feed
Dynamic local listings w /
videos & content
Always free, no account
required
Full searchable MLS feeds
Curated dream shopping
channels

8. THE EQUATION
Engaging content Longer visit times Opportunity to promote
Longer visit times Opportunity to promote Value to subscribers

9. WHY ROOSTR WORKS FOR REALTORS
Roostr gives realtors control over
how their listings, content, and
brands are displayed.
More views on videos and
content helps realtors market
their client’s homes.
MLS listings and content AI
algorithms set locally draw more
views from local potential clients.

10. WHY ROOSTR WORKS FOR VISITORS
Searchable profiles to help
potential clients select the right
realtor for them.
Curated "dream shopping"
channels designed to entertain
and hold visitors on the platform.
Searchable MLS listings
enhanced with videos and
engaging content.

11. THE COMPETITION
Features Realtor™️ Redfin REW Zillow TenSixty
MLS listings
Listing photos
Imbedded listing video upload
X
Social media content
Interactive profiles
Branded profiles
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

12. THE COMPETITION
Q. Why isn't anyone else doing this?
A. Other platforms try to monetize their visitors by getting involved in real estate
transactions through providing mortgage services, bridge financing, or brokerage
services. Roostr monetizes realtors and home professionals by providing an
audience for their content and branding.

13. THE MARKET - VISITORS
Average unique visitors
per month***
1.9B
Total property page
views in 2022*

14. MARKET POTENTIAL - REALTORS
We’ve planned a phased rollout across 9 target
markets, beginning with BC, Ontario and Alberta. This
will allow us to ensure platform stability and
performance before moving into the larger US markets
within 60– 90 days of initial launch.
The TAM (total addressable market) of realtors alone
in these specific states and provinces is a significant
size and provides an excellent opportunity to scale
our subscriber base quickly and achieve our revenue
targets.
We anticipate being available nationally in both the US
and Canada within 36 months of launch.

15. REVENUE MODEL
Paid digital ads
$49.99 - $99.99 +
Realtor Subscription
$49.99 - $99.99 + / month
Add-on functions
$9.99 + / month
Pay-per-view courses
$9.99 + / course

16. REVENUE MODEL
1400 1600 2480 4030 5580
7680
9780
12,420
14,620
16,820
19,855
22,155
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10Month 11Month 12
YEAR 1 TARGET SUBSCRIBER GROWTH
Total Subscribers Target
82420 119145 178945 238745 333645 428545 558545 659945 761345
917020 1024920 1132820
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10Month 11Month 12
YEAR 1 TARGET SUBSCRIBER REVENUE
Revenue Target

17. The Roostr Beta Program
Partnership with REAL, a
technology driven, social media
focused brokerage with over
11,000 realtors across North
America, and 7,000 in our target
markets.
Testing phase allows our target
market to test the platform and
provide feedback, helping
product market fit.
Thousands of realtors on the
platform prior to launch.

18. OUR DIGITAL MARKETING AGENCY PARTNER
Together with Go Fish, we've developed a multi-pronged Go To Market
plan designed to drive large scale online traffic across multiple markets to
the platform, combined with direct channel marketing to tens of
thousands of potential subscribers.

19. OUR GO TO MARKET PLAN
Beta program
freemium
Realtor influencer
collaborations
Training course
collaborations

20. OUR GO TO MARKET PLAN
Live listing
notifications
Digital ad
campaign
SEO rank
positioning

21. MILESTONES
Initial concept design
Jan 2023 - Mar 2023
Proof of concept
Mar 2023 - Apr 2023
Miro workflow mapping
Apr 2023 - June 2023
Refine MVP & sprints
Jun 2023 - Aug 2023
Finalize marketing plan
Jun 2023 - Aug 2023
1st round fundraising
Oct 2023 - Dec 2023
Platform development
Jan 2024 - Sept 2024
Tech team onboarding
Dec 2023 - Jan 2024
Beta platform release
Mar 2024 - Jul 2024
Public launch in Canada
Sept 2024 - Oct 2024
PREVIOUS AHEAD

22. OUR TEAM
Matt Cain, Co-Founder / CEO
8+ years experience - top 1% realtor,
over $100M sales volume
Rose Snowdon, Co-Founder / CTO
30+ years experience technical &
product leadership B2C/B2B
Rob Williams, Fractional COO
20+ years experience -
C Suite management

23. Thank you