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Mitchell G. David- Seller Marketing Plan

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Marketing plan for Sellers in the Ocean City, MD Real Estate Market.

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Mitchell G. David- Seller Marketing Plan

  1. 1. YOUR INTERESTS | OUR EXPERIENCE | PROVEN RESULTS PROPERTY MARKETING PLAN
  2. 2. Contents Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com Introduction Choosing and Agent Accurate Pricing Professional Photography Interactive 3-D Virtual Tour Exclusive Property Website Multiple Listing Service The Internet and Real Estate Zillow Premier Agents Coastal Life Websites Listing Syndication Targeted Facebook Ads On-Site Marketing New Listing Announcements Property Showings and Updates Managing the Transaction Transaction Coordinators Results and Testimonials 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
  3. 3. Introduction The Coastal Life Realty Group's primary purpose is to help our clients pursue their real estate interests and to make their lives easier during the process. We are a select group of real estate agents serving Ocean City and the surrounding areas. Coastal Life agents offer market-leading experience, resources, knowledge and service that ensure you have a first class experience buying or selling real estate. Buying and selling real estate are amongst the largest and most important decisions you will ever make. You deserve to be guided through this process by an experienced real estate professional that you can trust and who works towards your best interests. When you work with the Coastal Life Realty Group you will directly benefit from our collective experience. Your Coastal Life agent will be supported by our entire team of real estate professionals and support staff who are knowledgeable of the market and experienced in all types of real estate transactions. We are all working together to help our clients accomplish their real estate goals. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  4. 4. Choosing an Agent Experience We are top producing agents year in and year out, which provides us with the skill, experience and knowledge necessary to ensure you have a smooth transaction from listing to closing. Results Positive results are what you are looking for and The Coastal Life Realty Group delivers. We have a proven track record of success and the results speak for themselves. Market Knowledge Our high activity levels keep us entrenched in the marketplace and constantly up to date on what is going on with the market. We will put this valuable insight and knowledge to work for you to ensure your listing remains properly positioned. Communication We pride ourselves on constant and open communication. You will always be up to date on what is going on with your listing and we are always available to answer any questions you may have. Negotiating Most good deals don’t just happen. They are the result of diligent research, a well thought out strategy and solid negotiating skills. We have gained these skills through the hundreds of real estate transactions we have completed. Integrity Reputation is everything in the real estate business with both clients and the cooperating agents that we work with. As evidenced by our high agent ratings, we have a strong reputation in our marketplace and always make decisions that are fair, honest and in the best interests of all involved. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  5. 5. Accurate Pricing There is a lot of competition in the market and it is imperative that you have an accurate pricing strategy in place. If your property is overpriced you will have limited showings and days on market will start to accumulate. This isn’t to insinuate that you have to be the lowest priced property on the market. You just need to ensure you are priced competitively relative to the comparable listings and what your property has to offer. A majority of the property showings you will have will occur during the first month the property is listed. This is an opportunity that you want to seize upon, as these are active Buyers in the market. We will prepare a thoroughly researched market valuation of your property for you, analyzing all of the comparable property data that is available. This process will ensure you are properly positioned for success from the outset, ultimately generating a lot of market activity and strong offers. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  6. 6. Professional Photography Buyers consistently rate property photos as one of the most important factors in determining which properties they ultimately choose to look at. If your property’s photos are low quality they will make a poor impression on prospective Buyers and they will pass right by your listing online. This is a crucial step considering that over 90% of Buyers use the Internet as a research resource in the home buying process. Numerous studies have shown that a property listings photos will have a considerable impact on the number of showings you have, time on market and the quality of offers you receive. The Coastal Life Realty Group employs a professional photographer to shoot the property photos for all of our listings. These high quality images are used throughout the entire marketing campaign for your property. This process ensures that your listing stands out from the competition and makes a positive impression on prospective Buyers. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  7. 7. Interactive 3-D Virtual Tour Photographs are static elements and can only go so far in providing Buyers with the true feel and flow of a property. To assist with this we have interactive 3-D virtual tours created for all of our listings. These immersive 3-D tours enable Buyers to tour your property online at anytime from any device and interact with it much as if they were physically walking through it. It is essentially like having a 24/7 open house. These interactive tours are especially useful in a second home market like ours where a majority of the Buyers are several hours away. This 3-D tour will set your listing apart from the competition and make it stand out online. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  8. 8. Exclusive Property Website We will create a website exclusively for your property that highlights all of the preceding marketing materials. This exclusive website will feature only your listing with no distracting searches or competing properties. Your listing website will be linked to your property via the Multiple Listing Service (MLS) enabling it to be viewed online anywhere that your property listing is featured. Your exclusive listing website will have its own unique web address, which we will use to drive traffic to the website from your property signage and print advertising pieces. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  9. 9. Multiple Listing Service The Multiple Listing Service (MLS) is the property database that is used by real estate agents to research available listings and property information for their clients. The MLS is also the primary data source for property information on public real estate websites like Zillow, Trulia, Realtor.com and others. Inputting your listing into the MLS is a step that all real estate agents will perform, however most will go about it haphazardly. This is a big mistake and a missed opportunity that makes for a poor first impression on prospective Buyers and cooperating Realtors. The Coastal Life Realty Group will first gather all of the marketing for your property including photography, 3-D virtual tour, website, etc. We will then input your listing into the MLS with all of the information at one time. This process ensures that when your listing is viewed online it looks great and makes a strong impression. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  10. 10. The Internet and Real Estate Over 90% of Buyers utilize the Internet as their primary research resource in the home search process, with over 50% initiating their real estate search online. These percentages will be considerably higher in a second home market like ours where prospective Buyers are several hours away. It is imperative in today’s real estate market that you choose an agent that has both a strong online presence and a comprehensive online marketing strategy in place, otherwise your listing will miss out on a considerable number of opportunities. The Coastal Life Realty Group has a dominant online presence and a dynamic marketing strategy, which you will find outlined on the following pages. Both of these lead to high marketing exposure for all of our listings, ultimately generating a lot of Buyer activity on the homes and condos we represent. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  11. 11. Zillow Premier Agents Zillow is the most popular and highly trafficked real estate website on the Internet. The Coastal Life Realty Group holds the coveted top spot in Zillow’s Ocean City agent rankings. We have achieved this top ranking through our considerable market share and by having the best local reviews and highest number of sales. This top ranking provides additional exposure for the property listings that we represent. All of the marketing is enhanced for the listings that we represent on Zillow for optimal results. There are a lot of listings on Zillow and this process ensures your listing stands out from the competition. Additionally, we generate a considerable number of leads and inquiries from Zillow every month with Buyers who could be looking for a property similar to yours. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  12. 12. Coastal Life Websites The Coastal Life Realty Group controls several of the top performing websites pertaining to real estate in Ocean City and the surrounding areas. Search for anything pertaining to Ocean City real estate and you will land on one of the sites below: www.DwellinOC.com www.OceanCityCondosandHomes.com www.CoastalLifeOC.com www.BeachLifeOceanCity.com These websites average over 30,000 visits per month and your listing will be prominently featured on all of them. Additionally, we generate hundreds of active leads each month from these websites for Buyers that are potentially looking for a property similar to yours. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  13. 13. Listing Syndication Through agreements we have in place your listing will be featured on dozens of other real estate and real estate related websites across the Internet, including national brokerage sites like Coldwell Banker, Remax, Keller Williams, Berkshire Hathaway and Long and Foster. If it is a real estate website that matters your property listing will be featured on it. We will optimize your property listing on these websites with maximum photo uploads, detailed property descriptions, 3-D virtual tours and more. This process generates maximum exposure for your listing online and makes a strong impression on prospective Buyers. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  14. 14. Targeted Facebook Ads Facebook is the largest social network in the world with over one billion users and is the third most trafficked website behind only Google and YouTube. For these reasons the Coastal Life Realty Group focuses its social media marketing efforts on this popular platform. We create targeted Facebook ads for all of our new listings. Through Facebook’s marketing tools we are able to strategically place these new listing ads directly into the news feeds of people whom are looking for a property similar to yours. This has proven to be an effective marketing tool for our clients and us. We are able to perform this advertising at a very high level by re-targeting the 30,000 plus website visits we have each month. Few if any other agents in this market can replicate that. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  15. 15. On-Site Marketing Custom Signage In the Ocean City market a lot of people drive around in the areas that are of interest to them looking for properties. Our high quality custom signage will grab their attention and let them know your property is for sale. The Coastal Life Realty Group signage features several different contact points for interested parties to get additional information on your listing based upon their communication preference. We have several different signage options depending on your property’s requirements. High Quality Brochure Buyers will look at many properties in a day and after awhile they start to blend together and get confusing. Our high quality brochures ensure this doesn’t happen and makes your listing stand out amongst the competition. The full color brochure is printed on thick card stock and features several high quality images, detailed property descriptions and the web address to your property’s exclusive listing website. When Buyers are analyzing their options at the end of the day this brochure guarantees your listing is not forgotten. Unique Web Address Your property’s exclusive listing website is a great place for interested Buyers to get additional information on your listing. We will have an exclusive web address and custom sign rider created for your property’s listing website. The custom sign rider will be posted on-site and the exclusive web address will be used throughout the entire marketing campaign. Interested parties can visit your property’s website from their phone, tablet or computer and view the photos, property details, virtual tour and more. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  16. 16. New Listing Announcements Facebook Ad Facebook is the world’s most popular social media site with over a billion users. We will run a targeted new listing campaign for your property on Facebook with links back to your property’s exclusive listing website. Direct Mail Campaign Current property owners or their friends and family purchase a considerable number of the properties that are sold in the Ocean City area. We will run a “Just Listed” direct mail campaign announcing your new listing in the market areas surrounding your property. Database The Coastal Life Realty Group has an extensive database due to the popularity of our websites. We will market your property to this database and chances are your property will be a good fit for one of them. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  17. 17. Property Showings and Updates Showing Service This service makes the property showing process as easy as possible for all parties involved regardless of the respective showing instructions. Showing App Optional downloadable app keeps you up to date of your listing’s activity at all times. Showing Feedback We solicit feedback on all of our property showings and will share this information with you. Status Reports We will provide regular status reports summarizing the activity on your listing and an overview of comparable listing activity in the market. Monthly Market Report We prepare a monthly report for our clients that tracks all of the key indicators for the Ocean City area real estate market. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  18. 18. Managing The Transaction Negotiating We will put our experience to work for you and negotiate the highest price possible with the most favorable terms. Inspections We will oversee all property inspections and coordinate any necessary repairs if needed. HOA Documents We will order and coordinate the distribution all required Home Owners Association documents. Lender We will stay in constant communication with the Buyer’s lender to ensure everything is progressing as it should. Communication We will keep you up to date as to where things stand at all times. Additionally, we will respond promptly to any needs that arise from anyone involved with the transaction. Title and Closing We will provide the title company with all of the information they need and coordinate a settlement time and location that is convenient for you. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  19. 19. All Coastal Life Realty Group agents stay hands on and involved with their clients and transactions. To assist our agents Coastal Life Realty Group employs transaction and listing coordinators. These coordinators provide and extra set of hands, eyes and ears to ensure nothing gets overlooked and that you have a smooth transaction from start to finish. Our transaction coordinators work to ensure our deals go as smooth as possible. They are the liaison between the buyer, seller, real estate agents, title company and lender. Coastal Life Realty Group’s transaction coordinators use established systems and tools to ensure all milestones are met and that everyone is up to date at all times. Our listing coordinators will create and manage all of the marketing materials outlined in this plan for your property. They will ensure that all of the marketing for your property is first class and completed in a timely manner. Along with your agent they are also available should you have any questions or need additional information regarding the listing of your property. Transaction Coordinators Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
  20. 20. Results and Testimonials The results speak for themselves and we have a track record of success to prove it. Let us put our proven systems, vast experience and local market knowledge to work for you. We welcome the opportunity to discuss how we may be able to assist you. Feel free to contact us anytime at 443-552-7579 or info@coastallifeoc.com View Coastal Life Realty Group results: www.CoastalLifeOC.com/results View Coastal Life Realty Group agent reviews: www.CoastalLifeOC.com/reviews I enjoyed working with Coastal Life Realty Group during the sale of my property. They were always available when I needed something and established a reasonable price point to attract the right Buyer. Coastal Life was realistic with regards to market conditions and was able to provide an appropriate time estimate to sell the property. Working with Coastal Life was a positive experience. Tom E. From beginning to end, my experience couldn't have been better. They responded immediately to all of my inquiries and were extremely knowledgeable about the area and the market. They were friendly, professional, and made everything easy. I would highly recommend them. Susan D. True professionals and a pleasure to work with. They clearly understood our wants and needs and didn’t waste a single second of our time. Their responsive nature and attention to detail facilitated the smooth purchase of our new home. We wouldn’t consider using any other real estate agency on the shore and neither should you! Julie N. Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com

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