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Seller Services


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Seller Services

  1. 1. © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated. Marlene Sikaffy Realtor-Associate Miami (305) 283 7815 cell Caracas (58-212) 335-4403 [email_address]
  2. 3. An Innovation Leader <ul><ul><li>Use a multi-screen approach to reach the new generation of buyers: </li></ul></ul><ul><ul><ul><li>The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone </li></ul></ul></ul><ul><ul><ul><li>The first to have listings on GPS </li></ul></ul></ul><ul><ul><ul><li>Built a mobile app that uses GPS technology that allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search </li></ul></ul></ul><ul><ul><li>A listing distribution strategy: </li></ul></ul><ul><ul><ul><li>Delivers listings to sites such as Google, Yahoo! Real Estate & more </li></ul></ul></ul><ul><ul><ul><li>In 2008, more than 127 million unique visitors combined </li></ul></ul></ul>
  3. 5. About Marlene Sikaffy <ul><li>Marlene has a long trajectory in business and extensive experience in sales and marketing. Her focus is on the international investor market and her strength lies on her worldwide network of contacts and alliances. Backed up by a team of real estate professionals, and the most up to date and complete database available through her web page and other resources, she is able to search, evaluate and analyze all the options available in the market consistent with the client’s needs and objectives. The time is now to invest in Miami. Due to the convergence of an impressive selection of properties in all price ranges at historically low prices and, in some cases, a favorable exchange rate against the dollar, this is a unique opportunity for you to turn your dreams into reality and make marvelous and magical Miami the next destination that you call HOME. Miami is one of the most sought-after places to live or vacation in the world due to an abundance of sunshine, spectacular beaches and a cosmopolitan mix of cultural events, dining and entertainment options. Without a doubt, it is the place to be for Europeans who love the pulse and energy of Miami, and the meeting place for Latin-Americans due to its strategic location which has made it the business, financial and commercial center for trade with South and Central America and a desirable place to have a second home. The current inventory of residential properties in South Florida is vast and attractive, offering a wide range of options to satisfy every budget and life style in exclusive gated communities or condominiums, from urban, modern, luxury, waterfront, golf front, or in an exclusive island. Marlene’s office is strategically located in Miami Beach where she is permanently connected with her authorized representatives in Europe, Central and South America. </li></ul>Marlene Sikaffy Realtor-Associate (305) 283 7815 cell Caracas (58-212) 335-4403 [email_address]
  4. 7. Information Sources Used in Home Search Source: The 2008 National Association of Realtors ® Profile of Home Buyers and Sellers.
  5. 8. Rapid Response <ul><ul><li>When homebuyers inquire about your home, they want a rapid response </li></ul></ul><ul><ul><li>Our proprietary lead management tool lets me and my team answer every lead quickly and professionally </li></ul></ul>1. Track leads automatically from the Web, phone calls and walk-ins. 2. Agent is notified by cell phone within minutes of inquiry. 3. Statistically, the first to the customer has the best chance to close the sale.
  6. 9. Property Enhancement and Marketing Activities <ul><ul><li>Develop a custom plan to enhance your property’s appearance </li></ul></ul><ul><ul><li>I will conduct the following marketing activities: </li></ul></ul><ul><ul><ul><li>Create a professional listing flyer and agent packet </li></ul></ul></ul><ul><ul><ul><li>Send out “Just Listed” postcards to area residents </li></ul></ul></ul><ul><ul><ul><li>Place your listing on my Facebook page </li></ul></ul></ul><ul><ul><ul><li>Dummy text for promotional plan </li></ul></ul></ul><ul><ul><ul><li>Dummy text for promotional plan </li></ul></ul></ul>
  7. 10. The right agent makes it simple
  8. 11. Start Property sold Set the right price Accept Offer Determine time frame Sign Contacts Sign guarantee and disclosure forms Begin Closing process Implement a personalized marketing plan Assist with mortgage process Prepare your property “For Sale” Assist with inspection process Show to potential buyers Assist with title process Get showings feedback and make adjustment Final walk-through Receive offers Proceed checks delivered to you Assemble all documents and attend closing Evaluate your needs Negotiate Offers
  9. 12. Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
  10. 13. Competitive Price Lines Recently Sold Selling price (in thousands) Listing Price (in thousands) Currently For Sale Did Not Sell Listing Price (in thousands) 255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330 255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330 255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
  11. 14. Competitive Market Analysis <ul><li>Comparable homes on the market </li></ul>321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
  12. 15. Competitive Market Analysis <ul><li>Comparable homes that failed to sell </li></ul>321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
  13. 16. List Price Sold Price Time on Market Beds Baths Sq Ft $000,000 $000,000 X Weeks 0 0 0 List Price Sold Price Time on Market Beds Baths Sq Ft $000,000 $000,000 X Weeks 0 0 0
  14. 17. Setting the Right Price <ul><li>Priced right and ready to show opens your home to a great number of potential buyers </li></ul><ul><ul><li>Hit the market as a hot property. Priced right, more buyers will be interested </li></ul></ul><ul><ul><li>Mortgages are based on fair market value, priced competitively equals more potential buyers </li></ul></ul>The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value
  15. 18. Marlene Sikaffy Realtor-Associate Miami (305) 283 7815 cell Caracas (58-212) 335-4403 [email_address]