Coldwell Banker tirelessly innovates and prides itself on being on the cutting edge of the real estate industry. We do everything possible to showcase your property more effectively. Mobile use is on the rise, and so is the demand for consumers to have sites they can view from their phones. This is why Coldwell Banker customized our national site for mobile devices such as Blackberry and iPhone. Another growing tool is the GPS device. Coldwell Banker, again, is the first to have it’s listings on GPS. The Coldwell Banker brand is building a mobile application for the iPhone and Google Android phone that will allow customers to utilize GPS technology to search for recently sold homes in their area, homes for sale in their area or conduct a search. To give your home maximum exposure, Coldwell Banker has a listing distribution strategy that automatically places your home on our national website, as well as sites such as Google, Yahoo! Real Estate and more. In 2008, these sites combined deliver 127 million visitors and sent 7 million visitors to coldwellbanker.com! Additionally, Coldwell Banker also created a widget that delivers your home information right a to a buyer’s desktop. These facts are proof that we are always looking ahead to bring our customers the tools and services they want. And it’s a key part of our strategy to reach the most buyers for your property.
An important source of information for buyers is still a real estate professional like myself. But every year, the Internet and related new media, like mobile messaging, become more essential to the marketing process. So you want a company that knows how to use the Internet.
You don’t want any potential homebuyers “falling through the cracks.” With the Coldwell Banker Rapid Response system, I can and do respond to buyer inquiries almost immediately. And if I’m not available, the call is automatically routed to a colleague who is.
The marketing ideas I’ve been sharing with you require that the condition of the property will be comparable or superior to the other properties it will be competing with on the market. The condition of the property can have a dramatic impact on how quickly it sells, and the price you obtain. It is important to see your property through the prospective buyer’s eyes. We have to ask ourselves how the typical buyer will view your house. Their tastes might not always match yours. You’ll find that a small investment in time and money that you make now for improvements can more than pay for itself in stronger offers from buyers. Instructions: Once you have discussed the importance of property enhancement, move on to the ongoing tactics you will use to keep generating new interest in the property. Clearly explain each tactic and why it is important. If you hold open houses locally, add an additional slide in order to talk about it as a marketing activity.
Selling a home can be a complex process, especially if you want to do it right.
This isn’t a process that most people want to go through alone. So you want a partner in the process who you have confidence in – someone with the experience, knowledge and advanced resources to ensure that every step is carried out as well as possible. That way, you can focus on everything else that comes with selling a property and moving with as little stress as possible.
Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. To provide you a big picture overview of properties that are comparable to yours, we will take a look at the following type of information: Currently for sale – Shows properties competing for the buyers’ attention right now. Did not sell – Demonstrates what the buyers have not been willing to pay under current market conditions. Recently sold market data – Reveals what buyers have actually paid for similar properties.
Competitive Price Lines Note to Presenter: Click to add colored arrows and lines (see 5 below) as you explain the CPL. The Competitive Price Lines, CPL, is a visual summary of the CMA that can help Sellers understand the price range for their property. It can help you illustrate how pricing affects the salability of a listing and how properties that are well-priced are the ones that sell. To create a CPL, take the information you have already assembled for the CMA. You can use Top Producer, do it manually on Seller Services Forms, incorporate it into your PowerPoint presentation or print it out. (A print version is also available on cbworks .) To calculate the numbers to use in the boxes: Find the highest and lowest priced properties on the CMA Subtract the lowest from the highest and divide by 16. Round up for presentation purposes. Explain: On this slide, our lowest price, $260k, subtracted from $325k, is $65,000, divided by 16 equals $4,062.50, which rounds up to $5000. Start on the left with a value below the lowest price on the CMA and end up on the right with a value above the highest value. Fill in each of the three scales exactly the same. Place an arrow or mark for each property from the CMA. Imagine how powerful this can be in a Seller Services Proposal to help Sellers understand the benefits of pricing to the market.
Instructions: Double click on the graph. Insert comparable property addresses and list price within the excel file. When complete, hit enter. If you are using Microsoft PowerPoint 2007 version, double click on the graph, select the “Design” tab, then click on “Edit Data” and begin making the updates within the excel file. Once complete, close out of the excel file. Let’s take a look at homes that are currently on the market that compare to yours.
Instructions: Double click on the graph. Insert comparable property addresses and list price within the excel file. When complete, hit enter. If you are using Microsoft PowerPoint 2007 version, double click on the graph, select the “Design” tab, then click on “Edit Data” and begin making the updates within the excel file. Once complete, close out of the excel file. Let’s take a look at homes that did not sell that are comparable to yours.
Instructions: Replace the photo with a photo of the home you will reference Insert top line information; list price, sold price, address etc If you need to add additional slides: Click on “New Slide” Scroll down and then hit “Duplicate Slide” Insert additional desired information
In a challenging market, setting the right price is more important than ever. And that’s another reason to select an agent with the expertise you can really trust. You and I both want the best price for your home. But the more a property is priced above its realistic market value, the less interest it will attract – and the longer it will take to sell You want your home to hit the market as a hot property. When it’s priced right and ready to show opens your home to a great number of potential buyers, which equals more buyers will be interested when it first comes on the market. Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.
An Innovation Leader <ul><ul><li>Use a multi-screen approach to reach the new generation of buyers: </li></ul></ul><ul><ul><ul><li>The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone </li></ul></ul></ul><ul><ul><ul><li>The first to have listings on GPS </li></ul></ul></ul><ul><ul><ul><li>Built a mobile app that uses GPS technology that allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search </li></ul></ul></ul><ul><ul><li>A listing distribution strategy: </li></ul></ul><ul><ul><ul><li>Delivers listings to sites such as Google, Yahoo! Real Estate & more </li></ul></ul></ul><ul><ul><ul><li>In 2008, more than 127 million unique visitors combined </li></ul></ul></ul>
About Marlene Sikaffy <ul><li>Marlene has a long trajectory in business and extensive experience in sales and marketing. Her focus is on the international investor market and her strength lies on her worldwide network of contacts and alliances. Backed up by a team of real estate professionals, and the most up to date and complete database available through her web page and other resources, she is able to search, evaluate and analyze all the options available in the market consistent with the client’s needs and objectives. The time is now to invest in Miami. Due to the convergence of an impressive selection of properties in all price ranges at historically low prices and, in some cases, a favorable exchange rate against the dollar, this is a unique opportunity for you to turn your dreams into reality and make marvelous and magical Miami the next destination that you call HOME. Miami is one of the most sought-after places to live or vacation in the world due to an abundance of sunshine, spectacular beaches and a cosmopolitan mix of cultural events, dining and entertainment options. Without a doubt, it is the place to be for Europeans who love the pulse and energy of Miami, and the meeting place for Latin-Americans due to its strategic location which has made it the business, financial and commercial center for trade with South and Central America and a desirable place to have a second home. The current inventory of residential properties in South Florida is vast and attractive, offering a wide range of options to satisfy every budget and life style in exclusive gated communities or condominiums, from urban, modern, luxury, waterfront, golf front, or in an exclusive island. Marlene’s office is strategically located in Miami Beach where she is permanently connected with her authorized representatives in Europe, Central and South America. </li></ul>Marlene Sikaffy Realtor-Associate (305) 283 7815 cell Caracas (58-212) 335-4403 [email_address] www.marlenemiami.com
Information Sources Used in Home Search Source: The 2008 National Association of Realtors ® Profile of Home Buyers and Sellers.
Rapid Response <ul><ul><li>When homebuyers inquire about your home, they want a rapid response </li></ul></ul><ul><ul><li>Our proprietary lead management tool lets me and my team answer every lead quickly and professionally </li></ul></ul>1. Track leads automatically from the Web, phone calls and walk-ins. 2. Agent is notified by cell phone within minutes of inquiry. 3. Statistically, the first to the customer has the best chance to close the sale.
Property Enhancement and Marketing Activities <ul><ul><li>Develop a custom plan to enhance your property’s appearance </li></ul></ul><ul><ul><li>I will conduct the following marketing activities: </li></ul></ul><ul><ul><ul><li>Create a professional listing flyer and agent packet </li></ul></ul></ul><ul><ul><ul><li>Send out “Just Listed” postcards to area residents </li></ul></ul></ul><ul><ul><ul><li>Place your listing on my Facebook page </li></ul></ul></ul><ul><ul><ul><li>Dummy text for promotional plan </li></ul></ul></ul><ul><ul><ul><li>Dummy text for promotional plan </li></ul></ul></ul>
Start Property sold Set the right price Accept Offer Determine time frame Sign Contacts Sign guarantee and disclosure forms Begin Closing process Implement a personalized marketing plan Assist with mortgage process Prepare your property “For Sale” Assist with inspection process Show to potential buyers Assist with title process Get showings feedback and make adjustment Final walk-through Receive offers Proceed checks delivered to you Assemble all documents and attend closing Evaluate your needs Negotiate Offers
Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Competitive Price Lines Recently Sold Selling price (in thousands) Listing Price (in thousands) Currently For Sale Did Not Sell Listing Price (in thousands) 255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330 255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330 255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
Competitive Market Analysis <ul><li>Comparable homes on the market </li></ul>321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
Competitive Market Analysis <ul><li>Comparable homes that failed to sell </li></ul>321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
List Price Sold Price Time on Market Beds Baths Sq Ft $000,000 $000,000 X Weeks 0 0 0 List Price Sold Price Time on Market Beds Baths Sq Ft $000,000 $000,000 X Weeks 0 0 0
Setting the Right Price <ul><li>Priced right and ready to show opens your home to a great number of potential buyers </li></ul><ul><ul><li>Hit the market as a hot property. Priced right, more buyers will be interested </li></ul></ul><ul><ul><li>Mortgages are based on fair market value, priced competitively equals more potential buyers </li></ul></ul>The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value