Siena Loop Listing Presentation

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Siena Loop Listing Presentation

  1. 1. PREAPARED BY: Janice M. Litke & Mike Pollock Prudential Palms Realty Prepared for: Linda Howell 13876 Sienna Loop
  2. 2. LAKEWOOD RANCH SIENA WELCOME TO PARADISE !
  3. 3. PRUDENTIAL PALMS REALTY EXCEEDING YOUR EXPECTATIONS
  4. 4. <ul><li>The company and sales professional to best represent you in the sale of your property. </li></ul><ul><li>What marketing and pricing will be most effective for achieving your sales goals. </li></ul>Keeping your Goals First, A Customized Marketing Plan to Fit Your Particular Property. <ul><li>Full Service Marketing Plan </li></ul><ul><ul><li>Our exclusive &quot;Full Service Marketing Plan&quot; is a customized marketing plan for selling your property that represents our commitment, to meet and exceed your expectations. </li></ul></ul>THANK YOU FOR CONSIDERING PRUDENTIAL PALMS REALTY Two Important Decisions To Make
  5. 5. EXPLORING YOUR NEEDS AND EXCEEDING YOUR EXPECTATIONS
  6. 6. THE PURPOSE OF OUR TIME TOGETHER <ul><li>Preview your property </li></ul><ul><li>Explore your vision, expectations and needs </li></ul><ul><li>Discuss and develop a marketing plan </li></ul><ul><li>Determine a listing price </li></ul><ul><li>Answer your questions </li></ul><ul><li>Make a mutual decision </li></ul>WE WILL WORK TOGETHER TO MEET YOUR NEEDS AND EXCEED YOUR EXPECTATIONS.
  7. 7. WHAT PROPERTY SELLERS WANT <ul><li>The highest possible profit </li></ul><ul><li>The shortest time on the market </li></ul><ul><li>The least inconvenience </li></ul><ul><li>Frequent communication </li></ul><ul><li>Excellence in Service </li></ul>WE HAVE ASKED THOUSANDS OF CUSTOMERS “ WHAT IS MOST IMPORTANT TO YOU”. Most Sellers Share Five Priorities
  8. 8. EXCELLENCE IN SERVICE
  9. 9. UNPARALLED MARKETING REACH Buyers are everywhere! Fortunately, so is Prudential Atlanta Baltimore Bel Air Beverly Hills Brentwood Boca Raton Boston Carmel Chicago Clearwater Coral Gables Dallas Denver Fort Lauderdale Fort Worth Ft. Myers Jupiter Laguna Beach Longboat Key Malibu Manhattan Miami Minneapolis Montecito Monterey Naples Newport Beach Orlando Palm Beach Panama City Park City Pasadena Pebble Beach….. We Connect More Buyers To Sellers More Than Anyone Else
  10. 10. INTERNATIONAL PRESENCE France The Netherlands Spain Indonesia Venezuela Egypt Qatar Lebanon Australia India Turks & Caicos US Virgin Islands St. Maarten Israel Singapore Puerto Rico Costa Rica Belize Saudi Arabia China Canada Mexico Bahamas Bermuda Cayman Islands Dominican Republic Grenada Jamaica St. Kitts & Nevis
  11. 11. JANICE M. LITKE <ul><li>Janice Litke brings to the Prudential Palms Realty team a diverse background in both Real Estate and Sales & Marketing. For over 2 decades,Janice has been a Sales & Marketing Director, Area Vice President, and served on the Board of Exceutives for profit and non-profit companies. </li></ul><ul><li>Additionally, she's earned a Master's Degree in Marketing and MIS. She is an Alumni of the University of London, University of South Florida and St. Anthony's High School. </li></ul><ul><li>Janice's clients benefit from her business acumen, marketing expertise and friendly professional customer service. She specializes in Florida's Gulfcoast Keys, Luxury Residential Waterfront, Golf & Country Club Properties. As a resident of Lido Beach, one of the many communities she serves, Janice's experience and strong communication skills, with attention to details, benefits her clients with superior personalized service. She looks forward to serving Sarasota County's residents buy and sell the home of their dreams! </li></ul>Import and Place Your Photo Here Then Delete this Box PRUDENTIAL PALMS REALTY 130 N. TAMIAMI TRAIL, SARASOTA, FL 34236 CELL: 727-403-1814 OFFICE: 941-926-7000 X 1051 FAX: 941-827-9060 EMAIL: [email_address] WEBSITE: www.JaniceLitke.com
  12. 12. FULL SERVICE MARKETING PLAN
  13. 13. CUSTOMARY REAL ESTATE SERVICES
  14. 14. CUSTOMARY REAL ESTATE SERVICES <ul><li>These are customary services offered by Prudential Palms Realty and most fine real estate companies. </li></ul><ul><ul><li>Multiple Listing Service – Mid Florida Alliance </li></ul></ul><ul><ul><li>For Sale Yard Sign – Fine Homes International </li></ul></ul><ul><ul><li>Install Lock Box with Key </li></ul></ul><ul><ul><li>In-House Office Caravan </li></ul></ul><ul><ul><li>Broker’s Tour Board of Realtors </li></ul></ul><ul><ul><li>Just Listed Post Cards </li></ul></ul><ul><ul><li>Property Information Flyer </li></ul></ul><ul><ul><li>Virtual Tour </li></ul></ul><ul><ul><li>Basic Internet Property Listing – Prudential.com </li></ul></ul><ul><ul><li>Required Seller Disclosures </li></ul></ul><ul><ul><li>Open House </li></ul></ul><ul><ul><li>Newspaper Advertisements </li></ul></ul>AT PRUDENTIAL PALMS REALTY, EVEN THESE CUSTOMARY SERVICES ARE HANDLED WITH UNCOMMON CARE AND EXPERTISE TO GET THE BEST RESULTS FOR YOU.
  15. 15. PRUDENTIAL EXCLUSIVE SERVICES
  16. 16. PRUDENTIAL PALMS REALTY EXCLUSIVE SERVICES <ul><ul><li>Extensive Internet Property Marketing </li></ul></ul><ul><ul><li>eMarketing Tools </li></ul></ul><ul><ul><li>National Brand Advertising and Promotions </li></ul></ul><ul><ul><li>Targeted Mailing Campaign </li></ul></ul><ul><ul><li>Fine Homes International </li></ul></ul><ul><ul><li>Prudential Palms International Division </li></ul></ul><ul><ul><li>Women’s Council of Realtors Network </li></ul></ul><ul><ul><li>Window Talk </li></ul></ul><ul><ul><li>Personal Website </li></ul></ul><ul><ul><li>Custom DVD </li></ul></ul>OUR EXCLUSIVE SERVICES TAKE YOUR CUSTOMIZED MARKETING PLAN TO A HIGHER LEVEL.
  17. 17. Realtor.com Yahoo.com Aol.com Vast.com Google.com Oodle.com WorldProperties.com Zillow.com CraigsList.com FrontDoor.com Cyberhomes.com 87% OF HOMEBUYERS BEGIN THEIR SEARCH ON THE INTERNET YOUR PROPERTY WILL BE LISTED ON OVER 120 WEBSITES!! Trulia.com NYTimes.com PrudentialPalmsRealty.com RealEstate.com PropSmart.com RealtyTrac.com Prudential.com MSN.com EBay.com LuxuryRealEstate.com Realtor.com Homes&Land.com HeraldTribune.com EXTENSIVE INTERNET PROPERTY MARKETING
  18. 18. Front Door <ul><li>Online listing service powered by HGTV </li></ul><ul><li>Offers more than 1.5 million listings </li></ul><ul><li>Houses expert advice and videos from HGTV </li></ul><ul><li>15.4 million unique viewers per month </li></ul><ul><li>Comprehensive library of interactive tools and information </li></ul>
  19. 19. Prudential Real Estate has assembled a dynamic collection of established and emerging online companies. From highly trafficked, world-class search engines to real estate industry start ups, we select the companies that deliver EXPOSURE for home buyers and sellers. No other brand has a stronger commitment to EXPOSURE. Only Prudential Real Estate delivers a collaboration system that provides the best of both worlds:personal service from real estate professionals you can trust and powerful online tools fueled by the freshest property data. The most important words in Real Estate when selling your home. EXPOSURE! EXPOSURE! EXPOSURE! PRUDENTIAL REAL ESTATE AND THE WORLD WIDE WEB: A POWERFUL COMBINATION
  20. 20. eMARKETING ADVANTAGE <ul><li>Enhanced Listings on REALTOR.com </li></ul><ul><li>Multiple photos, Scrolling lighted title, detailed information, contact information </li></ul><ul><li>Featured Homes Listings on REALTOR.com </li></ul><ul><li>Prominent positioning on search result pages </li></ul><ul><li>Multiple Property Photos </li></ul><ul><li>Properties with multiple photos are viewed 299% more than those without </li></ul><ul><li>Search Engine Initiative </li></ul><ul><li>Our 56,000 search terms drive buyers to our listings </li></ul>MAXIMUM EXPOSURE WEB SITES REACHING MORE ONLINE HOMEBUYERS
  21. 21. NATIONAL AND LOCAL ADVERTISING Our national advertising is designed to generate broad marketing exposure, giving Prudential Realty top of mind awareness. Showcasing our listings to millions of weekly readers in the region’s most widely read publications. Reaching Millions of Potential Buyers National Exposure on Major TV Networks Local Newspaper Advertising
  22. 22. NATIONAL ADVERTISING <ul><li>Prudential Realty has created a new 15-second TV spot this year that complements our aggressive move into the world of the Internet. Our initial alliances with 10 real estate Web sites demonstrates our commitment to Internet marketing. However, consumers can now find everything they need at one address: prudential.com/realestate. No longer is there a need to visit multiple Web sites to get the information needed to make one of the most important decisions in your life - buying a home. </li></ul><ul><li>Shot in HD, our animated spot features a custom music track. It is fast-paced and colorful leaving a lasting impression on the viewer. Our media buy this year will include broadcast, cable, print and Internet. The message is clear: the shortest distance between you and home is prudential.com/realestate. </li></ul>Look for this TV spot on ABC’s popular Good Morning America every day through September. It will also be shown on several CBS prime-time shows like Numbers , Criminal Minds , The Practice , etc. Equally exciting, we will be sponsoring various prime-time ABC shows when they are streamed on ABC.com.
  23. 23. TARGETED MAILING <ul><li>Upon listing your home for sale, we will immediately send “Just Listed” postcards to a targeted list of prospective buyers and nearby homeowners. </li></ul>REACHING PROSPECTIVE BUYERS FOR YOUR HOME. Nationwide database allows searches for homeowners, renters, business professionals, home value, estimated income, length of residence, business professionals, attorneys, doctors, accountants, builders for targeted marketing!
  24. 24. PRUDENTIAL PALMS REALTY FINE HOMES INTERNATIONAL <ul><li>Selling the world's most exclusive real estate. </li></ul><ul><li>Representing the &quot;who's who&quot; in business, entertainment and politics. </li></ul>FINE HOMES INTERNATIONAL, TOGETHER WITH HIGH END PUBLICATIONS RESULTS IN MILLIONS OF DOLLARS WORTH OF LUXURY HOME SALES EVERY DAY . WWW.PrudentialPalmsRealty.com Marketing Our Most Exquisite Luxury Homes  
  25. 25. Prudential Palms International Division
  26. 26. WOMEN’S COUNCIL OF REALTOR’S NETWORK <ul><li>In today’s changing marketplace—with demanding customers and tough competition—Women’s council of Realtors members have an extensive network on their side. Not only are they connected to the top professionals in the industry, but also to the cutting-edge training, and real estate industry information. Members of Women’s Council of REALTORS® are tapped into networking and referral opportunities at the international, national, state and local levels. </li></ul><ul><li>Networking and Referrals Women’s Council of Realtors membership opens up a whole new world of networking opportunities through local chapter affiliations and special networking events. In addition, the backbone of the member network is the annual Referral Roster Membership Directory, which features detailed information from hundreds of real estate professionals, helping to connect to qualified referrals for your clients. Members are able to link to tens of thousands of Women’s Council members through our online Member Search. Real Estate listings and company messages are in front of WCR’s powerful network of successful REALTORS®. . </li></ul>Support System Working with a Women’s Council of Realtors member, you’ll experience a support system like no other. You’ll be connected to a network of 19,000 motivated real estate professionals who understand the market and know the value of helping each other to a completed successful closing
  27. 27. WINDOW TALK <ul><li>SAINT ARMAND’S CIRCLE WINDOW TALK </li></ul>
  28. 28. PERSONALIZED WEB SITE www.LemonBayEstates.com
  29. 29. <ul><li>Dedicated Website </li></ul><ul><ul><li>Your dedicated website will include a variety of integrated online tools and services including website design and web publishing, web hosting, email, dedicated domain name registration, web marketing and ecommerce services. With easy-to-use point and click Site tool, your website makes it fast and easy to connect to your property information, increase website traffic, view the details of the home online, get directions, request information and showings, and stay connected to customers and prospects. You simply won't find a better value for your money! </li></ul></ul><ul><ul><li>www.LemonBayEstates.com </li></ul></ul>
  30. 30. … Specialized Services <ul><ul><li>Customized DVD </li></ul></ul><ul><ul><ul><li>Your personalized CD features: A spectacular video profile of your community with amazing visuals, comprehensive information about the culture, beaches, schools, points of interest and real estate... basically the lifestyle. Most importantly, it's customized just for you! Packaging is personalized with photos, company logos and contact information...and the CD itself, once inserted, links to email and web site! Now that they are excited about the community after watching the video, they can either email you to request information or they can link directly to your web site and search for their new home! </li></ul></ul></ul>Personalized DVD
  31. 31. SPECIALIZED SKILLS & SERVICES
  32. 32. PREFERRED SERVICES
  33. 33. MY SPECIALIZED SKILLS <ul><li>Home Preparation Recommendations </li></ul><ul><li>Using our exclusive Home Enhancement System, I will help you increase the marketability and value of your home. </li></ul>OUR PERSONAL AND PROFESSIONAL EXPERTISE IS WHAT DEFINES PRUDENTIAL PALMS REALTY . Skillful Negotiations When offers are presented, I will advise you to help attain the best possible price and terms. I will promote your interests in developing a clear and binding contract.* Transaction Management I will work on your behalf to successfully close the sale, from monitoring the contract progress to managing the closing process.
  34. 34. MY SPECIALIZED SERVICES <ul><li>Dedicated Website </li></ul><ul><ul><ul><li>Your dedicated website will include a variety of integrated online tools and services including website design and web publishing, web hosting, email, dedicated domain name registration, web marketing and ecommerce services. With easy-to-use point and click Site tool, your website makes it fast and easy to connect to your property information, increase website traffic, view the details of the home online, get directions, request information and showings, and stay connected to customers and prospects. You simply won't find a better value for your money! </li></ul></ul></ul><ul><ul><li>www.LemonBayEstates.com </li></ul></ul>
  35. 35. PROTECTING YOUR INVESTMENT <ul><li>Our affiliated company, Americo Title, supports our customer satisfaction goals with certified attorneys and timely & accurate closings. </li></ul><ul><li>A home warranty creates buyer confidence and peace of mind, thereby enhancing the marketability of your home. </li></ul><ul><li>Sell With Confidence, You’re Protected! </li></ul><ul><li>SECURITY - Protect your buyer against breakdowns for one full year after closing. </li></ul><ul><li>With optional seller coverage while your home is listed, your major appliances and systems are protected.* </li></ul><ul><li>CONVENIENCE - To have problems resolved quickly, “24/7”, simply call one toll-free number to arrange for service through our local network of preferred professional technicians. </li></ul>Title Services <ul><li>Complete closing services </li></ul><ul><li>A title professional will explain the benefits of title insurance in protecting your investment from on-record title defects </li></ul><ul><li>Financial strength and stability guarantees the highest quality services </li></ul><ul><li>Your best interests will be protected during a smooth, efficient closing </li></ul>
  36. 37. REAL ESTATE RESOURCES A POWERFUL NETWORK <ul><li>MORTGAGE SERVICES </li></ul><ul><li>Having buyers pre-approved prior to your acceptance of an offer, will minimize the possibility of taking your home off the market for an unqualified buyer. </li></ul><ul><li>Also, take advantage of our mortgage pre-approval services at no cost or obligation before beginning the search for your next home. </li></ul><ul><li>Concierge Services </li></ul><ul><li>Providing a full complement of commercial services to our residential customers with commercial properties to sell, lease or have managed. </li></ul><ul><li>PROPERTY MANAGEMENT AND RENTALS </li></ul><ul><li>Residential rental and property management services for investment properties: </li></ul><ul><ul><li>Assistance in locating rental properties </li></ul></ul><ul><ul><li>Management services for investment properties </li></ul></ul><ul><ul><li>Finding and screening tenants, negotiating leases </li></ul></ul>
  37. 38. Pricing your home
  38. 39. PRICING YOUR HOME TO SELL <ul><li>Competitive Market Analysis (CMA) </li></ul><ul><li>With details about competitive properties and what buyers are willing to pay, you can determine the best price for your home. </li></ul><ul><li>A CMA takes into consideration: </li></ul><ul><ul><li>Prices paid for recently sold comparable properties </li></ul></ul><ul><ul><li>Similar properties currently on the market that are competing for the attention of buyers </li></ul></ul><ul><ul><li>Comparable homes that did not sell, showing what buyers have not been willing to pay in today's market </li></ul></ul>YOUR PRUDENTIAL PALMS SALES PROFESSIONAL WILL PROVIDE YOU WITH A COMPETITIVE MARKET ANALYSIS.
  39. 40. THE STEPS INVOLVED IN SELLING YOUR HOME <ul><li>Develop a Competitive Pricing Strategy </li></ul><ul><li>Implement a Full Service Marketing Plan </li></ul><ul><li>Negotiate a Favorable Contract for You </li></ul><ul><li>Manage the Contract Through Closing Process </li></ul><ul><li>Transaction Closed </li></ul><ul><li>After Sale Follow-Up </li></ul>MY ULTIMATE OBJECTIVE IS TO HELP YOU ACHIEVE THE HIGHEST POSSIBLE PROFIT FROM THE SALE OF YOUR HOME.
  40. 41. WE ARE READY… TO GO TO WORK FOR YOU! <ul><li>The Prudential Realty Tradition of Service </li></ul><ul><li>You will be backed by the extensive resources and 100-year heritage of one of the premier real estate organizations in North America. </li></ul><ul><li>Our Local Prudential Palms Realty Office </li></ul><ul><li>You will benefit from the marketing exposure and expertise of our team of dedicated local real estate professionals. </li></ul><ul><li>My Personal Commitment </li></ul><ul><li>I will devote my energy to meeting your needs. </li></ul><ul><li>I will stay in touch and keep you informed throughout the transaction. </li></ul>PRUDENTIAL PALMS ... THE RIGHT CHOICE FOR YOU.

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