Cloney is a streetwear brand founded by Duke Christian George III that is inspired by pop culture. It is designed and manufactured in Los Angeles at the heart of pop culture influences. The brand has gained popularity among celebrities who have been spotted wearing Cloney designs, including Ariana Grande, Justin Bieber, Hailey Baldwin, Russel Westbrook, and Kendall Jenner. Cloney's founder has experience as a dancer, stylist, and actor which gives him unique insights into pop culture to design the brand.

1. CLONEY (noun)
[klo-knee]
1. an innovative Streetwear collection inspired by pop culture that is constantly omni-fresh, meeting the
demands of the consumer for the new and the cool. Being produced, designed and manufactured in Los
Angeles, Cloney has positioned its entire operation at the heart and soul of all that acts as its muse.

2. WHY CLONEY?
founder
For the last 22 years, Duke Christian George III has lived at the epicenter of
pop culture thanks to his wide-ranging list of talents and accolades. These
include being a professional dancer for the likes of Britney Spears, Will
Smith, Queen Latifah and P. Diddy. A stylist, working for a number of years
under celebrity stylist Charlene Roxborough for Kanye West. An actor with
3 movies slated for release later this year, the Brad Furman directed “City of
Lies” co-starring along side Johnny Depp and Forest Whitaker, the coming of
age drama “All at Once” along side Erica Christensen, and the comedic mob
thriller “Clover” alongside Chazz Palminteri. With these experiences, Duke’s
very existence and success in this world has put him in the unique position
to not only create entertainment but utilize the pop culture world around
him. In his newest endeavor Cloney, a luxury streetwear line, Duke has
funneled his passion, success, and knowledge from his past trifecta into his
first collection giving him a unique opportunity and instant connection to the
growing consumer. Officially launching this past August, Cloney has already
garnered the attention of multiple domestic and international buyers and the
most visible celebrities who have been spotted wearing his designs including
Ariana Grande, Justin Bieber, Hailey Baldwin, Russel Westbrook, Kendall
Jenner, Alessandra Ambrosio, Bella Thorne and Kate Hudson to name a few.Duke George,
Brand Founder and CREATIVE DIRECTOR

3. WHY CLONEY?
Celebrity’s Love to wear cloney
While most brands work for years to gain the respect and attention from celebrities and/or pay them
millions to endorse their products, Cloney has built them into the brand’s DNA. As the first to adopt the
Cloney brand, we have the exposure, validation and buzz factor from these high profile celebrities.
ARIANA GRANDE WEARING BENJI HOODIE
RUSSELL WESTBROOK WEARING PINK
BEVERLEY HILLS HOTEL SWEATSHIRT
KATE HUDSON WEARING ARTIST TANK
JUSTIN BIEBER WEARING GANGSTERS
COACHES JACKET
HAILEY BALDWIN WEARING TOPGUN HATKENDALL JENNER WEARING TOPGUN HATTEYANA TAYLOR WEARING OBAMACARED HAT BELLA HADID WEARING TOPGUN HAT

4. WHY CLONEY?
Celebrity’s love to wear cloney
KENDALL JENNER WEARING GANGSTERS
COACHES JACKET
MIKE AMIRI WEARING MADEO HOODIE
GHOSTFACE KILLAH WITH “C.R.E.A.M.INAL”
TSHIRT
BELLA THORNE WEARING ARTIST TANK
BRITNEY SPEARS WEARING GANGSTERS
COACHES JACKET
O’SHEA JACKSON JR. WEARING ROLLING
STONED TSHIRT
BELLA THORNE WEARING BEVERLEY HILLS
HOTEL CAMO MUSCLE TANK
ASHTON KUTCHER WEARING GREY
BEVERLEY HILLS HOTEL SWEATSHIRT

5. WHY CLONEY?
Celebrity’s love to wear cloney
CHARLIE PUTH WEARING ARTIST HOODIE
ALANNA MASTERSON WEARING GREY BEVER-
LEY HILLS HOTEL MUSCLE SWEATSHIRT
SCOTT CAAN WEARING DUNWELL
SWEATSHIRT
PLIES WEARING CLONEY SEQUIN
TIGER CREWNECK
ALESSANDRA AMBROSIO WEARING “COACHELLA IS
ALL ABOUT THE BANDS” MUSCLE TANK
MADISON BEER WEARING TOPGUN HAT
BELLA THORNE WEARING ROLLING STONED
T-SHIRT
PEOPLE MAGAZINE CLONEY TOPGUN HAT
FEATURE

6. WHY CLONEY?
Recent press
october 2017 issue JUne 2018 issue

7. WHY CLONEY?
People are obsessed with celebrity, gossip, and the worshipping of famous identities.
Trends in clothing and appearance are pulled directly from the pages of Us Weekly and shows like
Extra and duplicated endlessly.
Venerable newspapers like the New York Times are in financial distress while people flock to Buzz
Feed for news snippets, lists and memes.
Shows like The Voice garner more votes than presidential elections.
People no longer experience their lives in live action, preferring instead to do so through the lens
of their iPhone camera, Instagram and Snapchat.
We are morally and culturally bankrupt.
We are becoming Clones of popular culture.
This is the backdrop that gives rise to Cloney.
Cloney lives at the intersection of pop culture, art, fashion and music. Beginning as an innovative
rap group, Cloney has evolved into a multidisciplinary creative force and lifestyle brand embraced
by innovators, tastemakers and celebrities alike. Whether designing streetwear that perfectly
encapsulates a moment in time or debuting a new audio and visual snack that equally puts that
moment to a beat, Cloney is equal parts beacon and mirror.
manifesto