1. RESEARCH THE AUDIENCE
Persons attending the Cinema
Going to the Movies is “Australia’s favourite cultural activity” states the by age group:
ABS. Our audience attend an average of 8.3 times each year.
Cinema attendances have increased (more than 10%) during the Global 92.1% of 18-24
Financial Crisis.
81.9% of 25-34
Exit polls show a high recall rate of messages shown at the cinema. 76.7% of 35-44
Cinema goers are socially mobile and are traditionally hard to reach 69.9% of 45-54
through other advertising mediums.
With a 53% female/47% male
Some patrons travel up to 20km to go to our cinema complex. split on gender.
Over 650,000 admissions per annum at Stafford.
Make a great first impression & showcase your business on
the BIG screen... for the cost of a cup of coffee!!
Cinema delivers a relaxed & captive audience & with no external
distractions — patrons will see your message.
*Source ABS, MPDAA & Roy Morgan
“After 3 months advertising through AMC we
Testimonials
achieved a noticeable response. Now, after more than “We have been advertising over the past 5
12 months on screen we have found the cinema has months on 2 x screens and in that time the
been our best medium to get our message to our response from the public has been remarkable.”
target demographic.”
Dallas & Allison Flanders – Tyrepower
Tom Mitchell – Stafford Tavern
CONTACT & INFORMATION
Nick Politylo Australian Multiplex Cinemas
Mobile: 0400 643 073 Cinema Advertising & Production
Email: nick.politylo@a-m-c.com.au Web: www.a-m-c.com.au