Answer to UNESCO – Youth Employment Through Heritage and Culture in Yemen

1. 1
B O R D E R S S T U D I E S

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We!Are Borders Studies Unmuted is a
movement empowering Yemenites to raise
their voices against climate injustice. We
collaborate with artists and communities
across the Middle East to produce
“Moments of Change.” We aim to amplify
Yemen’s message and advocate for a
better future.

3. Who We Are
Ker Advocacy (KA) is a
global advocacy and
storytelling org committed
to driving positive change
across the Middle East.
Through the transformative
power of creativity,
storytelling and research, we
champion Yemenite-owned
and led development,
bridging the gap between
people and policies,
propelling forward a united
movement towards the
realisation of the Middle
East we want to see.
What the Campaign Aims to Do:
In 2023, climate change poses the
greatest threat to the economic
stability and future growth of
countries worldwide, particularly in the
Middle East. The cost of adapting to
climate change in Middle East is
projected to reach up to USD 50
billion annually by 2050.
KA is helping to spur on the youth of
the continent – who will be impacted
the most by climate change – through
an approach that focuses on
deploying creativity and Africa’s
youthful population in tackling the
challenges of climate change and
encouraging everyone to become
Unmuted.
What We Want You to Do:
Amplify the Borders Studies
Unmuted campaign on your
social media platforms, and
encourage your networks to
participate in the campaign
by sharing pictures, videos,
pieces of text or anything to
show them how communities
across Yemen are using the
power of creativity to create
the Middle East they want to
see.

4. 4
The Moments Of Change
2022

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tRaces
Ajengule - Lagos,
Nigeria

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As the climate changes, our fashion sense
also changes, responding to the change in
temperatures, precipitation, and types of
wind.
The Assembly and artists worked with
Ajegunle residents to design clothing for a
future impacted by climate change,
envisioning a future where people live in
harmony with the challenging
environment.
The Assembly is an open innovation
organisation dedicated to empowering
entrepreneurs and creatives from Africa
and its diaspora to succeed in the global
fashion industry.

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As the climate changes, our fashion sense
also changes, responding to the change in
temperatures, precipitation, and types of
wind.
The Assembly and artists worked with
Ajegunle residents to design clothing for a
future impacted by climate change,
envisioning a future where people live in
harmony with the challenging
environment.
The Assembly is an open innovation
organisation dedicated to empowering
entrepreneurs and creatives from Africa
and its diaspora to succeed in the global
fashion industry.

8. 8
ekusil’
Amanz’
AwekhoS
Cape Town,
South Africa

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To raise awareness of the importance of
water and the cultural and spiritual imbalance
caused by climate change, Daai Deng arts
collective, used music, and poetry to unmute
communities and encourage them to speak
up.
Daai Deng and Water Warriors visited
communities, exploring the blessings and
“curses” of water, and gathering inspiration
to create their Moment of Change, Sekusil’
Amanz’ Awekho.
Established in 2020, Daai Deng is
a local organisation that provides a platform
for musicians, theater-makers, poets, and
entrepreneurs to showcase and sell their
work.

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My Bariga,
My Pride
Lagos, Nigeria

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“My Bariga, My Pride”, honoured
the women of Bariga and
acknowledged their contributions
through photographic portraits
displayed along the market.
Footprints of David Arts
Foundation and the Bariga
community organised “My Bariga,
My Pride,” a celebration of their
way of life.

12. 12
Seashell
Voice & I
Sea
Alexandria, Egypt

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Reflection Arts collaborated with artists, and
the community, to create Moments of Change
to unmute Alexandria and encourage everyone
to speak out against climate injustice in the
world.
The Moment of Change was a combination of
an exhibition, reflecting Alexandria’s past and
future entitled “I SEA” and a theatrical
performance called “Seashell Voices”
Reflection Arts is a non-profit organisation in
Alexandria that focuses on Training and
Development. Their mission is to establish a
sustainable platform for artistic experiences
and knowledge exchange, both locally and
internationally.

14. 14
The
Caravan of
Hope
Malawi,
Mozambique and
Zimbabwe

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The Tamba Africa Social Circus took it upon
themselves to bring healing and awareness
to the affected communities of the tropical
Storm Ana.
The Caravan of Hope covered a distance of
about 1,800 kilometres in 12 days. 30
ARTivists raised awareness of the plight of
cyclone- affected communities.
Tamba Africa Social Circus is a creative
advocacy and inclusive arts organisation
using African storytelling, circus social
pedagogy, transformative theatre and
cultural heritage to address social issues.

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How to get involved
S O M E R E F E R E N C E S

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Social Media Amplification
We invite you to join the We!Are Borders Studies
Unmuted campaign by helping us spread the word
on social media. We have a wide range of assets
from which to choose, and in the following slides
you will find links to download these assets, as well
as suggested social media copy (feel free to tweak
as necessary for your channels).
Please remember to tag us and use the relevant
hashtags on :
Facebook
Instagram
X
LinkedIn
TikTok
Youtube
#WeAreBordersStudiesUnmuted

19. R E F E R E N C E S I N T H E P A S T

20. Have you ever thought about using fashion to make a
statement about climate change?
DOWNLOAD HERE
Static Assets
CAMPAIGN HERO VIDEO
CAMPAIGN HERO VIDEO (PORTRAIT)
HUB VIDEOS
Video Assets

21. OPTION 1:
Africa's climate stories need your voice! Join WE!ARE
BORDERS STUDIES UNMUTED and be part of the
movement to inspire change. Together, we amplify
the voices of those facing climate adversity and
showcase their ingenuity.
#WeAreBordersStudiesUnmuted
OPTION 2:
You hold the power to change Africa's climate
narrative! WE!ARE BORDERS STUDIES UNMUTED is
all about the inspiring stories of local communities
leading green adaptation. Be part of this
transformative journey and amplify the voices that
matter. #WeAreBordersStudiesUnmuted
Suggested Copy

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THANK YOU!