2. This Week...
#wonderfullycomplicated, #Rainbowlaces, High five, An app for agencies, Twitter
Vending Machine.
#wonderfullycomplicated
Scharffen Berger
#Rainbowlaces
Paddy Power
High Five
KLM
An App for Agencies
Pitcher
Twitter Vending Machine
Walkers
3. #wonderfullycomplicated
Scharffen Berger
Hershey-owned chocolate brand Scharffen Berger appeals
to generation selfie in this campaign. The campaign
allows people at bus shelters in San Francisco to upload
their own faces onto posters.
All they need to do is take a selfie and post it to Instagram
with the hashtag #wonderfullycomplicated. After they've
chosen from three different types of chocolate and
"personality notes," they can star in their very own
personalised chocolate ad.
4. #RainbowLaces
Paddy Power
In it’s second year, Paddy Power have kicked off their
rainbow laces campaign, which aims to kick homophobia
out of football. This campaign has received great support,
and has gained a huge amount of traction from football
clubs in England.
Arsenal are one club who have jumped on board to
support the cause, and have featured in Paddy Power’s ad
to promote their laces. The video is close to 1 million views
at the moment, and is growing rapidly across the UK and
Ireland.
Arsenal have also taken the campaign to the streets,
literally, as Transport for London installed a rainbow
crossing outside of the Arsenal station in an effort to
promote the cause, in time for Saturday’s match against
Manchester City. The campaign, which launched in
September, sends rainbow-coloured laces to footballers to
help the fight against homophobia.
5. High Five
KLM
The Live High Five was an interactive outdoor installation
by KLM Royal Dutch Airlines in New York and Amsterdam
that challenged strangers separated by an ocean to create
the perfect high five.
For one day only as part of KLM’s World Deal Week
campaign, two interactive screens with HD video feed and
audio were placed over 3,600 miles apart in New York City
and Amsterdam. The screens encouraged spontaneous
between people in the two cities as they worked together
face-to-face to accomplish a simple-sounding task.
Whoever could achieve the “perfect” high five with their
counterpart across the Atlantic was rewarded with KLM
tickets to the other city - either New York or Amsterdam,
depending on their current location.
6. An app for agencies
Pitcher
A new app has been released in Amsterdam, which is
essentially a Tinder service for clients looking for a new
Advertising Agency.
The app, called Pitcher, is available on iOS and Android
phones. It gives you the chance to specify certain criteria
like brand category, campaign type and pitch fee. You can
then swipe through a selection of the top Ad agencies in
Amsterdam, where each provides a short profile and
overview of their latest work.
Swipe left to dismiss, swipe right to select.
You can create a shortlist of up to five agencies, then call
them directly or send an email inviting them to take part.
A whole new way of pitching for business!
7. Twitter Vending Machine
Walkers
Walkers UK via Abbott Mead Vickers BBDO, turned three
London bus stops into tweet-activated vending machines.
The point was to entice the public to vote for their
favourite, with the winner crowned the "Flavour
Millionaire".
To add a little bit of spice to the campaign, Gary Lineker,
the face of Walkers for the last 20 years appeared sitting
inside the bus stop vending machines.
Passers-by were then encouraged to tweet
@Walkers_busstop, triggering the vending machine to dole
out free packets of crisps or they could ask Gary really
nicely!
