Celador powerpoint

1. Unit 1 – Task 1 – Media Institute
Celador

2. Ownership
• Celador films was originally just called ‘Celador’, a
company set up by Paul Smith CBE and Jasper
Carrott, that started off as a small independent
company in 1983. They produced a lot of popular
‘light entertainment’ shows and eventually were
bought out by Complete Communications, who
later sold the company back to the original
management team. They are best known for
‘Who Wants to Be a Millionaire’ and the film
‘Slumdog Millionaire’. They currently own
eighteen radio stations (as of march 2013). The
name ‘Celador’ is a re-spelling of ‘cellar door’.

3. Operating Model
• As Celador is a small production company and is a subsidiary of the parent
company Celador, funding for The Descent may have come from the
parent company, or be re-invested from previous popular movie releases
as they have made some other popular films and programmes so they
were able to use the profit from them to re-invest in The Descent.
However, because Celador Films are independent and haven’t made lots
of popular films they didn’t have enough money to make the film
themselves, so they sold the distribution rights of The Descent to Pathé to
co-fund the film. For their first films Celador would’ve had to get money
from either bank loans, private investments or film funding bodies
because by splitting the costs with Pathé it means they risk losing a lot less
money if the film failed. The crew Celador used would’ve been freelance
because they are on a tight budget, and aren’t a massive company so
don’t have an in house crew, so by employing a freelance crew it means
they save on costs and can work on many projects at once.

4. Products
• Celador Films have produced numerous films,
including ‘The Descent’, ‘Slumdog Millionaire’,
‘The Descent Part 2’, and ‘Separate Lies’. They
have also produced a lot of television
programmes including ‘All About Me’, ‘The
Detectives’ and ‘You Are What You Eat’. Along
with TV and films, they also own 18 radio
stations, under 2 different networks; ‘The Breeze’
and ‘Jack FM’, with two other stations called ‘Fire
Radio’ and ‘Palm 105.5’. They also have a theatre
production of Slumdog Millionaire that was
launched in 2012.

5. Market Position/Competitors
• Celador Films, being a fairly small-scale production company, compete in a certain
type of market in the film industry. They can be compared to 3 other similarly
small production companies, DNA Films, Film4 Productions and Sony Pictures. DNA
Films produced 28 Days Later with a budget of $8,000,000, and after being shown
worldwide made a total of just over $45,000,000. Film4 Productions produced
Seven Psychopaths with a budget of $15,000,000, and after being shown
worldwide made just under $19,500,000. Sony Pictures produced The Amazing
Spider-Man with a budget of $230,000,000, and after being shown worldwide
made a total of just under $700,000,000. In terms of market share, Celador are not
doing as well as Sony Productions due to Sony making triple the amount of money
they out into the film, but Sony are a Hollywood company and have money from
previous successful films that they could invest in The Amazing Spider-Man.
However they are competing well with DNA Films as when you compare The
Descent to 28 Days Later because both films did make a huge profit in relation to
the small budget of the film. Celador are doing better than Film4 productions
when you compare The Descent to Seven Psychopaths because Seven Psychopaths
only made a slim profit although they spent five times the amount that Celador
did on the budget of the film.