1. Unit 1 – Analyzing Media
products and Audiences
Airidas Cironka
2. Ownership
Celador productions is currently ran by Danielle Lux since 2003. The main founder of
Celador films was Paul Smith who now is the Chairman of Celador Entertainment.
Celador was originally taken over by Complete Communications, which brought out
shareholders including Paul Smith CBE and Jasper Carrott who Celador films was
originally found by, they got paid to make a TV program which was called The
detectives. While being under the ownership by Complete communication, Celador
expended into radio, film and international businesses. Celador entertainment made
programs like The Detectives, All about me etc. Celador films made films like Slumdog
Millionaire, The descent etc. Celador has produced light entertainment shows and
there best known for Who Wants To Be a Millionaire? and co-producing the film
Slumdog Millionaire. Later on Complete Communications announced its intention in
selling the company. A Dutch company called ‘2waytraffic’ wanted to by Celador but
Celador was so rich they brought the company themselves. Celador took legal action
against Disney in 2004 for unpaid profits from Disney screening of the program in the
US. In June 2010 the jury awarded Celador $269m (£177m).
3. Operating Model
• Around 1983, Paul smith and Jasper Carrott got paid to go and make a TV
program, which was ‘The detective’. After Who wants to be a millionaire
came out and made loads of profit which made them stable for a long
time. They worked with other companies to get money towards films.
Celador could of contract freelance staff to get their films made, which
means that they are there only to make that certain films. Also Celador
could of got funded through bank loans, investors or even personal
finance. Celador also done private investments.
4. Products
Celador has many different divisions they work in. They started off with TV making The
detectives, Who Wants To Be a Millionaire etc. Then they got into films, radio.
Some TV shows Celador done –
- The Detectives
- All About Me
- Who wants to be a millionaire?
- Richard Digance’s Greatest Bits
Films –
- The descent (2006)
- Slumdog Millionaire (2009)
- Dirty Pretty Things (2002)
- The Scouting Book for Boys (2010)
- Separate Lies (2005)
5. Market Position
• The descent–
• Budget - £3,500,000 ($5,405,697.50)
• Box office - £36,940,115.81 ($57,051,053)
• Profit - £33,440,115.81 ($51,647,757.27)
• Spiderman 2 -
• Budget - £129,516,064 ($200,000,000)
• Box office - £507,601,389.45 ($783,800,000)
• Profit - £378,085,325.45 ($583,947,113.18)
• 28 Days Later –
• Budget – £5,178,915.36 ($8,000,000)
• Box office – £53,539,637.62 ($82,700,000)
• Profit – £48,360,722.26 ($74,700,388.51)
• Attack the block –
• Budget – £8,000,000 ($12,408,399.26)
• Box office – £3,739,402.56 ($5,800,000)
• Profit - They didn’t make any profit.
• Celador films is less successful than Marvel Enterprises due to the fact that Celador
spent less money on making the film, Celador probably will never be better than
companies from Hollywood because Hollywood companies spend more money on
films. But Celador films are more successful than companies like Film4.
6. Competitors
• Celador films have loads of competitors but Celador will never be on top of any
Hollywood company because Hollywood companies send loads of money to make
money but Celador might be bigger than companies like, DNA Films who is
another independent UK based film production company, Film4 Productions who
share a link with Celador between Film and TV and Sony Pictures Entertainment a
Hollywood conglomerate. Celador films made loads of success from the TV
program called ‘Who Wants To be A Millionaire’.
