2. Ownership
• Celador is a entertainment company which
originally formed to be an independent
production company in 1983 by Paul Smith CBE
and Jasper Carrot. Celador was bought out by the
larger company, Complete Communications
which expanded their business in radio, film and
television. Complete Communications planned to
sell Celador to Two Way Media but instead
Celador bought themselves back and are now
independent.
Zmina Hawthorne
3. Operating Model
• Celador is a smaller company so they tend to make
films project-by-project meaning that they hire
freelance staff such as directors, actors/actresses,
camera-men and more to make sure a project is
successfully completed.
• Celador and Pathé, a distribution company co-funded
the film ‘The Descent’ in 2006. As a small production
company, Celador would tend to co-fund films with
other similar smaller companies. This is common for
smaller, independent UK or European production
companies. Pathé bought distribution rights before
‘The Descent’ was made so that the movie could be
distributed in the UK.
Zmina Hawthorne
4. Products
• To date, Celador have produced twelve
television series such as ‘Who Wants to Be a
Millionaire’, ‘All About Me’ and ‘You Are What
You Eat’, seven films including, ‘Slumdog
Millionaire’, ‘The Descent’ and ‘Separate Lies’
and currently own eighteen radio stations
across the UK, also they produce theatre
shows, they are currently making a musical
version of Slumdog Millionaire.
Zmina Hawthorne
5. Market Position & Competitors
• DNA Films and Celador are similar in that they are both small independent film companies.
DNA Films are known for making ‘28 Days Later’ which had a budget of $8 million, whereas
‘Slumdog Millionaire’ had a bigger budget of $15 million due to the fact that it was co-funded
by Pathé. They are both similar in the fact they both make horror films.
• Film4 and Celador are similar in the fact that the Film4 is apart of a bigger company, Channel
4 who also make television shows. Film4 is a bigger company and co-produce bigger films
such as ‘12 Years Of Slave’ which made a gross profit of $187.7 million whereas ‘The Descent
only had a budget of £3.5 million, this clearly shows that Film4 is bigger company.
• Sony Pictures Entertainment and Celador are similar because they both make television
shows and movies. Sony have produced all Spiderman films, for example the worldwide
grossing profit for Spiderman 2 is $783,705,001 where as ‘The Descent’ produced by Celador
a worldwide box office of is $57,051,053 . But Sony is a much bigger company which
makes other products such as online pictures, videos on demand and other products.
• The other production companies can’t compete with Sony Pictures Entertainment because
they have to spend more to make more because they are not as big nor popular as the
others. Celador is as big as DNA Films but not as big as Film4 just because Celador is a
independent film company.
Zmina Hawthorne
