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3 Surprisingly Simple Things Most Marketers Miss In Google Analytics

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Are you using Google Analytics? What if we tell you that you might not be doing it right? In these slides, we'll show you three things that marketers usually miss in Google Analytics.

Marketing
1 of 31
“3 Surprisingly Simple Things Most Marketers Miss In Google Analytics” (And the ONE thing every marketing team should be using.)
Who Am I? Chris Mercer • Content Developer • Direct-Response Optimizer • Call me “Mercer”
How Often Do You Use Google Analytics?
How Many Feel Overwhelmed By Google Analytics?
How Many Are Already Google Analytics Experts?
How Many Are Google Analytics Newbies?
Have A Question?
Miss #1: “Views” • Some Tips: • Always Keep A View “Untouched” • Use Filters To Show Domains • Company Traffic Views (Twice)
Miss #2: “Segmentation” • Some Tips: • Mobile vs. Mobile • Traffic Sources • Use Sequences, Work Backward
Miss #3: “Goals” • Some Tips: • Funnels Tracking Isn’t Always • Use Event Tracking • Try 3rd Party Tools
Every Marketing Team Should Use:
Contact Info: Chris Mercer • e: mercer@SeriouslySimpleMarketing.com • t: @tweetsfromssm • fb: /seriouslysimplemarketing • www.SeriouslySimpleMarketing.com

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3 Surprisingly Simple Things Most Marketers Miss In Google Analytics

  • 1. “3 Surprisingly Simple Things Most Marketers Miss In Google Analytics” (And the ONE thing every marketing team should be using.)
  • 2. Who Am I? Chris Mercer • Content Developer • Direct-Response Optimizer • Call me “Mercer”
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  • 5. How Often Do You Use Google Analytics?
  • 6. How Many Feel Overwhelmed By Google Analytics?
  • 7. How Many Are Already Google Analytics Experts?
  • 8. How Many Are Google Analytics Newbies?
  • 9.
  • 11. Miss #1: “Views” • Some Tips: • Always Keep A View “Untouched” • Use Filters To Show Domains • Company Traffic Views (Twice)
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  • 15. Miss #2: “Segmentation” • Some Tips: • Mobile vs. Mobile • Traffic Sources • Use Sequences, Work Backward
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  • 19. Miss #3: “Goals” • Some Tips: • Funnels Tracking Isn’t Always • Use Event Tracking • Try 3rd Party Tools
  • 20.
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  • 22.
  • 23. Every Marketing Team Should Use:
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  • 31. Contact Info: Chris Mercer • e: mercer@SeriouslySimpleMarketing.com • t: @tweetsfromssm • fb: /seriouslysimplemarketing • www.SeriouslySimpleMarketing.com