Analytics and-insight

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How can you better leverage your users' behavior to find new opportunities for improving your Internet marketing, and increasing conversions? In this presentation we discusses 8 techniques within Google Analytics to help take your insight to the next level - beyond visits and pageviews. Topics will include: utilizing site search, using goals and funnels, campaign tracking and definition, and more.

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Analytics and-insight

  1. 1. Analytics and Insight 8 Steps to a Better Website
  2. 2. ● Plaudit Design is… ○ Web Strategy ○ Custom Web Design ○ Internet Marketing Who is Plaudit Design? Matt Dittbenner
  3. 3. Questions ● Are you currently using Google Analytics? ● How often do you review analytics? ● Do you ever compare any reports or metrics to each other? ● Is anyone else in your company interested in these? Do you report these out to anyone?
  4. 4. Building a Successful Website More ^
  5. 5. Building a Successful Website ● More sales/revenue ● Better brand recognition ● Better brand perception What is important to your business? More ^
  6. 6. Building a Successful Website The website is just one part of your customer’s experience with your organization. How does this impact your website? More ^ ● What role does it play in that experience? ● How should the website contribute to your company’s success?
  7. 7. Building a Successful Website What are the top 3 things you hope your website does for your audience? How do these help your company achieve “more success?” How does this impact your website? More ^ ● Learn about our company. ● Learn about our services. ● Get in touch with us.
  8. 8. Successful Measurement
  9. 9. Successful Measurement Analytics is a tool that can help us discover the factors that impact website performance.
  10. 10. Technique 1: Goals ● Choose meaningful goals ● Fulfilling a goal is a “conversion” Set goals for key actions users should perform on the site.
  11. 11. Technique 2: Filters Filter out traffic from irrelevant visits.
  12. 12. ABC’s of Google Analytics
  13. 13. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
  14. 14. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
  15. 15. Acquisition ● Source ● Medium
  16. 16. Technique 3: Campaigns Use campaigns to assess external marketing efforts. ● Email Newsletters ● Printed Materials ● Social Media ● More!
  17. 17. Technique 3: Campaigns Use campaigns to assess external marketing efforts. ● Email Newsletters ● Printed Materials ● Social Media ● More!
  18. 18. Acquisition
  19. 19. Technique 4: Webmaster Tools Gain access to additional SEO information.
  20. 20. Technique 4: Webmaster Tools This is one part of the page when click on “membership cards”
  21. 21. Technique 4: Webmaster Tools (These are from Webmaster Tools)
  22. 22. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
  23. 23. Technique 5: Site Search Identify information that visitors are looking for on your site. Top five searches for the reporting period:
  24. 24. Technique 6: Events Use events to track actions that don’t trigger pageviews.
  25. 25. ABC’s of Google Analytics ● Acquisition - Are people getting to the site? Where are they coming from? ● Behavior - What do they do on the site? What are they viewing? How do they interact? ● Conversions - Are visitors performing a business transaction?
  26. 26. Technique 7: Goal Funnels Configure and use the funnel to optimize your goals.
  27. 27. Technique 8: Ecommerce Configure eCommerce to better understand your services.
  28. 28. Thanks for coming!

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