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How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

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In this presentation, Chris Mercer, from http://seriouslysimplemarketing.com goes through the basics of "Google Optimize" including pro's and con's of this brand new tool.

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How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

  1. 1. How Google’s Newest Free Tool Will Make You Money (And How It Won’t!) Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com
  2. 2. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets • Co-Founder of SeriouslySimpleMarketing.com • Measurement Marketing™ • Help Marketers Know Their Numbers • Help Marketers Trust Their Numbers “HOWDY! I’M MERCER…" Chris Mercer Measurement Marketer SeriouslySimpleMarketing.com
  3. 3. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
  4. 4. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets What You’ll Get Today… • The Difference Between The “Old” and the “New” • Complete Tour of Google Optimize • How Google Optimize Will Make You Money • How Google Optimize Won’t Make You Money
  5. 5. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets “Old & Busted” vs “New Hotness”
  6. 6. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted
  7. 7. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted
  8. 8. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted
  9. 9. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted
  10. 10. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Pros: • Free Cons: • Requires New Pages • Complicated Setup • No Visual Editor • Limited Testing Types Content Experiments
  11. 11. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  12. 12. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  13. 13. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets (How Google Optimize Will Make You Money) What Can It Do?
  14. 14. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  15. 15. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  16. 16. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  17. 17. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  18. 18. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  19. 19. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  20. 20. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  21. 21. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  22. 22. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  23. 23. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  24. 24. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  25. 25. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  26. 26. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  27. 27. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  28. 28. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  29. 29. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  30. 30. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  31. 31. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  32. 32. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  33. 33. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  34. 34. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  35. 35. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  36. 36. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  37. 37. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  38. 38. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  39. 39. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  40. 40. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  41. 41. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  42. 42. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  43. 43. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  44. 44. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  45. 45. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  46. 46. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness
  47. 47. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets (How Google Optimize Won’t Make You Money) What Won’t It Do?
  48. 48. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #1 • Need Invite http://optimize.google.com
  49. 49. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #2 • 3 Active Tests
  50. 50. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #3 • Can’t use Google Audiences as a Rule
  51. 51. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #4 • Mulitvariant Testing limited to 16 combinations
  52. 52. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #5 • Beta!
  53. 53. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets The Decision…
  54. 54. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Google Optimize is a powerful tool that will only get better. Get Invited. Get Started.
  55. 55. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets • Get more Measurement Marketing: http://SeriouslySimpleMarketing.com • Get these slides & Google Optimize tips: Text OPTIMIZE to 512-270-2332 • Email: mercer@seriouslysimplemarketing.com Chris Mercer Measurement Marketer SeriouslySimpleMarketing.com Questions?
  56. 56. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets THANK YOU!

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