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Luke Aikman - OTE Bristol - Social Media in 30 mins

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Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media

Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes

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Luke Aikman - OTE Bristol - Social Media in 30 mins

  1. 1. Social Media in30 mins@lukeaikman
  2. 2. Who?
  3. 3. The Biggest SocialMistake
  4. 4. Plan to Win
  5. 5. Define Your Goals• Build Brand?• Build relationships?• Find selling opportunities?• Improve SEO?• Improve customer service?
  6. 6. Know your platforms
  7. 7. Content Is King…
  8. 8. Define Your Customers
  9. 9. What Are YourCompetitors Doing?
  10. 10. Power Contenthttp://Infogr.am
  11. 11. Be Consistent
  12. 12. Content Is King…• Ask for the action desired• Overlay text on images• Use humor• Use current events (twist everything)• Post vouchers• Push comments• Post frequently• Afternoons• Questions, stats, infographics, polls
  13. 13. The 2nd Biggest SocialMistake
  14. 14. Recommend - a- FriendCreatingaStep Change in Geek Squad’s Business
  15. 15. DATA DATA DATA
  16. 16. Facebook Engaged ToFacebook Rock Star
  17. 17. APIs
  18. 18. Basic Permissions
  19. 19. Find (Your) Influencers
  20. 20. Analytics• Build Brand?• Build relationships?• Find selling opportunities?• Improve SEO?• Improve customer service?
  21. 21. Getting Content Moving
  22. 22. In a Couple of Minutes
  23. 23. Luke Aikman@lukeaikmanluke@nudgedigital.co.uk

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