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Instagram - 8 Things You Need to Know to Get the Most our of this Popular Social Network

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Instagram may trend towards a slightly younger crowd, but there are some really great reasons to use it in your business or cosmetic surgery practice. This presentation, given at Vegas Cosmetic Surgery, June 2015, covers some key things you need to know when using Instagram. It's chock full of great social media tips, so grab a cuppa coffee and enjoy!

Published in: Social Media
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Instagram - 8 Things You Need to Know to Get the Most our of this Popular Social Network

  1. 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Instagram… 8 Things You Need to Know to Get the Most Out of This Popular Social Network
  2. 2. Instagram by the Numbers #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow •300 million users - just passed Twitter 50% of IG users log on daily (+100M in 9 mos.) •trends younger - BUT! •50% female •highly visual •has to be mobile & can’t schedule
  3. 3. “Share visual content that aligns with your product, business or services.” Content simply needs to be: • exciting • educational • entertaining • or inspiring …in other words touch an emotional cord and give VALUE. 1.) What to Share
  4. 4. 2.) Building a Following • Organic ONLY • Hashtag search • Follow, Like, Like, Like* *Austin Allred The Hacker’s Guide to User Acquisition
  5. 5. 3.) #HashtagHeaven • BHF (BFF) • 11 magic number • 30 max • Geotags #RaleighRocks • Iconosquare - trends - most used & how many you have
  6. 6. 4.) Consistency Counts post 1 -3 times per day no algorithm to penalize most successful accounts post 2-3 times/day
  7. 7. 5.) Contests Tag a Friend *Builds followers organically Hashtag *WooBox Cross-Promote
  8. 8. 6.) Filters • Highly visual medium • High exposure • Warm tones • Filters get 21% more views and 45% more comments
  9. 9. 7.) Emojis Fun and Engaging
  10. 10. 8.) 15 Seconds of Fame video = 10% of all posts but 18% of all comments Sneak Peek - drive to full length on YouTube *(cross promote platforms) image via weknowthedj.com
  11. 11. 9.) Tools to Measure Iconosquare - free analytics Websta

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