Industrial Production mainly in bubble packing .

1. SEALED AIR CORPORATION
TEAM MEMBERS
Sapna Devi
Shreya sand
Vanishree. S
Samar
Hemendra sharma
Sai vaidehi

2. INTRODUCTION
Parent Company Sealed Air Corporation
Category Industrial Products
Sector Industrial Products and Chemicals
Tagline/ Slogan Our Products protect your Products; Re-Imagine
USP Changed the way we pack and ship parcels

3. STRENGTHS
• Strong Brand
• Strong
distribution
network
• High level of
customer
satisfaction
• Highly skilled
workforce
WEAKNESS
• Margins are
limited
• Strong
competitors
OPPORTUNITIES
• Increasing E-
commerce
• High growth
possibility
• environment
friendly
packaging
THREATS
• unbranded
packaging
companies
• issues and
government
policies
• more
investment in
new
technologies

4. POLITICAL FACTOR
• Importance of local government in sales and marketing
• Political stability in existing markets
• Government system
• Changing policies with new government
• Government resource allocation and time

5. ECONOMICAL FACTORS
• Exchange rate
• Government intervention in sales and marketing
• Economic performance
• Downward pressure on consumer spending
• Inflation rate

6. SOCIAL FACTORS
• Education level
• Power structure
• Access to essential services
• Media outlets play a critical role
• demographics

7. TECHNOLOGICAL FACTORS
• 1.Impact on Products
• 2. Value chain
• 3. Diffusion
• 4.Development

8. ENVIRONMENTAL FACTORS
• Regulations
• Waste of management
• Attitudes
• Climate change

9. LEGAL FACTORS
• Anti trust
• Health and safety
• Consumer protection
• Employment law

10. QUESTION 1
 Given the significant value that Sealed Air can provide for a
customer, like Davis Neon Inc., what approach should it follow
in pricing a particular packaging solution for a customer?
 High-Volume packaging solution
 Maximization of efficiency
 Minimization of Waste

11. Continued
Cost-effective
Simple and fast
Damage-free protection

12. Customer value in B2B marketing

13. QUESTION 2
Develop a list of other types of customers who face
special packaging challenges and may represent
promising customer prospects for Sealed Air to
target.
 Electronic manufactures
 Glass Product Manufactures (wine glass, dishes, etc.)
 Artwork/Pottery
 Wine and Liquor manufactures
 Furniture