Developing strategic operations in an organization is liable to develop effective regulative operations within the company and the output of such implementation can be assessed through its adoption in the market. Hence, the assignment has investigated assessing various areas of operational perspectives of Unilever. Therefore, finding the reason behind the success of the organization that is implicating on its services is the core focus of the assignment. Initiation of the assignment is focused on analyzing Unilever’s capabilities that relates to key success factors of the organization. proceeding through Unilever’s stakeholder integration, the cultural diversity in the organization is also aimed to be discussed within the assignment. Finally, the assignment has aimed in developing suggestions depending on the study that it will make through the course of discussion considering its effects on the growth of the company.
Developing strategic operations in an organization is liable to develop effective regulative operations within the company and the output of such implementation can be assessed through its adoption in the market. Hence, the assignment has investigated assessing various areas of operational perspectives of Unilever. Therefore, finding the reason behind the success of the organization that is implicating on its services is the core focus of the assignment. Initiation of the assignment is focused on analyzing Unilever’s capabilities that relates to key success factors of the organization. proceeding through Unilever’s stakeholder integration, the cultural diversity in the organization is also aimed to be discussed within the assignment. Finally, the assignment has aimed in developing suggestions depending on the study that it will make through the course of discussion considering its effects on the growth of the company.
Principles of Hospitality Management
An detailed overview about Unilever
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Unilever - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Unilever containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Recruiting is the process of finding & attracting capable applicants for employment. The process begins when new recruits are required & ends when their applications are submitted.The result is a pool of applicants from which new employees are selected.
Principles of Hospitality Management
An detailed overview about Unilever
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Unilever - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Unilever containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Recruiting is the process of finding & attracting capable applicants for employment. The process begins when new recruits are required & ends when their applications are submitted.The result is a pool of applicants from which new employees are selected.
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
The Future of Business, Organization and HRMSeta Wicaksana
In an ever-evolving global landscape, the realm of business development is undergoing a profound transformation.
The convergence of technological advancements, shifting consumer preferences, and dynamic market conditions has created a paradigm shift that promises to reshape the way businesses approach growth and expansion.
The future of business development is not only about adapting to change but also about harnessing emerging trends and innovations to thrive in an increasingly competitive environment.
To better organize a business in the future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”
High Impact Corporate Programs: What Sets Leading Companies ApartTCC Group
Successful high-impact corporate philanthropy programs generate numerous positive, measurable results for both businesses and society. Thomas Knowlton, partner and director of the corporate practice at TCC Group, and Erica Weinberg, senior consultant at TCC Group, shared a new framework for thinking about how to assess, develop, and execute successful high-impact programs. They addressed common barriers to building these high-impact programs and focus the discussion on several key elements that TCC Group has identified as critical to distinguishing leading corporate citizens from their peers. This event was hosted by San Diego Grantmakers.
An American multinational, founded in 1837 by William Proctor and James Gamble
They began by supplying the Union Army with soap and candles
Products include pet foods, cleaning agents, health care and personal care products
Chairman, President & CEO: AG Lafley
In 2014, P&G recorded $83.1 billion in sales
Nearly 300 brands in more than 160 countries
Worldwide workforce of 135,000
140 plants and 25 R&D centers globally. Spend nearly $ 2 billion a year on R&D
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. About Unilever
• Multinational firm (Dutch and British Joint Venture)
• Founded in 1930
• 400 brands, 100 countries, 174000 employees
• Fast-moving consumer goods
• To meet everyday needs of people everywhere in the
world
5. PEST Analysis
Technology:
1. Development of e-business;
2. High level of automation;
3. Advanced technologies
becomes a threat as it
makes copy easier.
Political:
1. Unilever is subject to laws
and regulations both locally
and globally;
2. Volatile of emerging market;
3. Involvement of governments
and regulatory authorities.
Economic:
1. Current economic recession
affects consumer‟s
behavior;
2. Reduced consumer wealth.
Socio-culture:
1. Has developed a strong corporate
reputation;
2. Socially responsible company;
3. Conscious about safety and
health of its employees.
PEST
6. SWOT Analysis
Strengths
1. Operates around many countries
2. Strong portfolio of brands
3. Diversified product range
Weaknesses
1. Slow sales growth compared with the
competitors.
2. Low cash flow, high operation cost
Opportunities
1. Move operations to developing
countries;
2. High market share
3. Increasing need for healthy products
Threats
1. Strong competitors;
2. Increasing store brand;
3. Company‟s image destroyed
7. SWOT Analysis
Strengths
1. Operates around many countries
2. Strong portfolio of brands
3. Diversified product range
Weaknesses
1. Slow sales growth compared with the
competitors.
2. Low cash flow, high operation cost
Opportunities
1. Move operations to developing
countries;
2. High market share
3. Increasing need for healthy products
Threats
1. Strong competitors;
2. Increasing store brand;
3. Company‟s image destroyed
8. Five Forces Analysis
Existing competitive
rivalry between
suppliers
1. Number and size of
competitors
2. Strong distribution
network required
3. customers are loyal to
existing brands
Threat of new market
entrants
1. Large industry size
2. Economies of scale
3. brand strength
Bargaining power of
buyers
1. Large number of
buyers
2. Increasing amount of
price-sensitive
consumers
3. loyalty to the specific
retailer
Bargaining power of
suppliers
1. Large number of
substitute inputs
2.High competition
among suppliers;
3.Own brand product
Threat of substitute
products
1. Low alternatives price
2. high alternatives
quality
3. low nature of switching
costs.
Low
Low
Low
High
High
13. “We add vitality to life”
Corporate Vision:
• We work to create a better future every day.
• We help people feel good look good and get more out of
life with brands and services that are good for them and
good for others.
14. Product Diversification
• Strategy 1: Brand Power
•Strategy 2: Innovation
•Strategy 3: The Best Talent
•Strategy 4: Sustainable Living
Source: Unilever compass strategy 2014
17. M&A
Unilever emerged from a merger.
Trend:
From 1937 – 1978 Unilever made numerous acquisitions under the
strategy: Rigorous Growth (Fwd. & Back integration and related &
unrelated diversifications)
From 1980-1995, the management of smaller brands slowed growth
-> Unilever seemed too large, too diverse and experienced
integration difficulties – Synergy unachievable. Hence = divest,
focused growth
From 1995- Shrink to grow, focus on company‟s core competences
Strategy: Sustainability through restructuring
From centrally-driven expansion to branched expansion
19. Corporate Strategy: Path to Growth (2000-2004)
Downsized from 1600-400 brands, make room for high profile
brands like Ben & Jerry, Sara-Lee and Alberto Culver
Shifted from: “Merge as a path to Growth” to “Shrinking to Grow”
Laid off 10% employees, 100 manufacturing units for cost reduction
“Nourishing the core” – Restructuring
Focus on Key Brands
Brand management & advertising
Advantages of this strategy:
Sales shot up by 16%
Unilever‟s share price recovered 30%
Top line growth 4%-5% achieved
20. Corporate Strategy: Growth to vitality 2004-2010
Focus on 40 Mega world brands > billion $
Focus on developed and emerging markets
Concept of “One Unilever” to boost Focused Growth,
divestment and acquisitions were employed
The good news is… Unilever‟s acquisition has:
Increased market power, Optimization - supply chain,
economies of scale, reduced risk & cost to new products and
their speed to market.
Reshaped the firms comp. scope = reduces dependence on
specific markets
21. Risks associated with M&A:
Too large (too diverse) + decentralised structure= slow growth
Inability to achieve synergy
• When synergies do not generate real cash flows
Workers lay offs
• Employee rights
• Effects on employee morale
• Loss of human capital + lower performance
Restructuring strategies:
1. Downsizing
2. Down scoping: divest ( 210 disposals) for non core business
“Leads to greater focus”
3. Unilever complementary acquisitions create value and
revenue schemes
4. Gives Unilever strategic positioning in markets it competes in
23. CSR
Unilever in the Victorian England era
•Motives : Strategic leadership
Unilever during world war I, II post war activities
•Motives: market forces.
The Lady Lever Art gallery
USLP
• Responsible investment
• Stakeholder theory: focused from mass employees to mass
consumers..
• Utilizes a powerful integrated business strategy – not a hold on
(selective/invisible approach)
Product & brands + Brand strategies
•The power of brands and that brands do drive behavioural change for
the better
24. Unilever Sustainability Living Plan (USLP)
2010-2020
Has three main goals
Improve hygiene & nutrition (People)
Halve greenhouse gases impact (Environment)
Source 100 percent of a product‟s raw materials sustainably.
(Profit)
How sustainability works for Unilever?
Links Financial success and sustainability
• Cost reduction along the supply chain “environmental case”
Sustainable brands grow market share and profits
• sustainability and revenues is achieved by offering healthier
and more sustainable brands
• engaging current and prospective customers through
awareness outreach campaigns
25. USLP …
„Glocal‟ Marketing strategy and social projects
e.g. Project sunlight, “love your heart” and “Brush Day and
Night” oral health campaign
The changing Social contract:
Using BRANDS and strong roots in the local market (D&E)
and first hand knowledge of the local & regional culture
Competitive Rivalry => Brand Royalty
The triple bottom line:
People: USLP
activities
reached 303
million people
2013
Profit :marketing
increases sales+
cut cost
throughout supply
chain + Profit
margin
Planet: GHG
emission man.
dropped by
32% as at 2013
27. Conclusion
• Unilever offers value in terms of price and quality
• Initiating projects to improve and manage the
environmental impacts
• Huge transformation in terms of geographical and product
portfolio
• Decreasing turnover in western Europe: from 65% to 34%
overall sales
28. Recommendations
Although Unilever is already on the brink of its success but there is
always room for improvement.
• Being a global company it needs to operate according to local
preferences
• Needs to make its brand name stronger in order to make sure they
don‟t go unnoticed
• Improving the quality instead of increasing the price- adds value
• Better strategy to maintain its level over the local competitors
29. References
Angwin, D., Cummings, S. and Smith, C. (2007) The Strategy Pathfinder: Core Concepts and Micro-cases, Oxford :
Blackwell Publishing. Library classification to be advised.
Cashian, P. (2007) Economics, Strategy and the Firm, Hampshire: Palgrave Macmillan.
Johnson, G., Scholes, K., and Whittington R., (2008) Exploring Corporate Strategy, 8th Edn., Financial Times/Prentice
Hall, Harlow . Library classification 658.401 JOH.
Lynch, R. (2006) Corporate Strategy, 4th Edition,Harlow: Financial Times Prentice Hall. Library Classification
658.4012 LYN.
Stacey, R (2007) Strategic Management and Organisational Dynamics: The Challenge of Complexity, 5th edition,
Harlow : Financial Times/Prentice Hall, Library Classification 658.4012 STA
DeWit, B & Meyer, R (2004) Strategy, Process, Context and Content: An International Perspective, 3rd edition,
Thomson International Business, Library Classification
Reader, W. J. (1980) Fifty years of Unilever, 1930-1980 London:Heinemann
Unilever annual report (2012) [online] available from
<http://www.unilever.com/images/ir_Unilever_AR12_tcm13-348376.pdf >
[27 Feb 2014]
Figures &business facts (2014) [online] available from
<http://www.unilever.com/aboutus/introductiontounilever/unileverataglance/index.aspx> [27 Feb 2014]
Unilever mission (2014) [online] available from
<http://www.unilever.com/aboutus/introductiontounilever/ourmission/> [27 Feb 2014]
Supply management (2013) Unilever named best supply chain in Europe [online] available from
<http://www.supplymanagement.com/news/2013/unilever-named-best-supply-chain-in-europe> [27 Feb 2014]
Value Chain picture [online] available from
<http://www.smartersolutions.com/blog/forrestbreyfogle/wp-content/uploads/2010/07/Michael-Porters-Value-Chain-
Cc984967_BusDrivenEvalofDistComp02en-usMSDN_10.jpg > [27 Feb 2014]
30. References
Unilever HR management (2013) [online] available from
<http://www.unilever.co.uk/Images/6550_Unilever_MBY_6pp_HR_tcm28-365478.pdf > [28 Feb 2014]
Unilever innovation (2014) [online] available from
<http://www.unilever.co.uk/innovation/> [28 Feb 2014]
Unilever procurement (2014) [online] available from
<http://www.unilever.com/aboutus/supplier/unileverprocurement/> [28 Feb 2014]
Distribution &transport (2014) [online] available from
<http://www.unilever.com/sustainable-living/greenhousegases/transport/> [28 Feb 2014]
Unilever & PepsiCo to expand ready-to-drink tea joint venture (2007) [online] available from
<http://www.unilever.com/mediacentre/pressreleases/2007/UnileverPepsicotoexpand.aspx> [27 Feb 2014]
Stakeholder analysis map
http://leadershiplearning.org/blog/zoe-madden-wood/2013-01-29/project-management-starting-your-project-change
The World Bank. (2007) „Tools for institutional political, and social analysis of policy reform‟. Journal of writing studies
[online], 125-126. Available from
<http://books.google.com.hk/books?id=gZWncS4cd4gC&pg=PA126&dq=stakeholder+analysis&hl=zh-
CN&sa=X&ei=vKsQU9ilCcmshQfoz4GgDQ&ved=0CEYQ6AEwAw#v=onepage&q=stakeholder%20analysis&f=true
> [28 Feb 2014]
Our suppliers (2014) [online] available from<http://www.unilever.com/aboutus/supplier/> [28 Feb 2014]