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Enhancing Company Value
Presentation to the Annual Conference of the
Food Processing Suppliers Association
Stuart M. Moss
Managing Director
IRVINE • SAN DIEGO • SALT LAKE CITY • TAMPA
2
1. Introduction
2. Tangible Benefits of Enhancing Value
3. Developing Value-Enhancing Strategies
Table of Contents
Introduction
§ Businesses $10 - $100 MM
§ Value-enhancing strategies
§ Business valuation
§ Acquisitions & divestitures (M&A)
Focus
§ Food processors
§ Food machinery suppliers
§ Ingredient suppliers
§ ProcessExpo exhibitors
Industry Involvement
MISAMeat Industry Suppliers Alliance
§ Equipment suppliers
§ Ingredients suppliers
§ Consumables suppliers
§ Service suppliers
Suppliers
§ Private business owners
§ Corporate executives
§ Division Management
§ Consultants
Roles
Insights
Enhancing	Value	-- Operational	Benefits
1st -- Stronger Competitive Position
• Industry continues to evolve
• Customer changes
• Competitor’s moves
• Industry “winners” will:
• Devote more resources to organic growth
• Be more attractive to acquisition/alliance targets
• Maintain an operational cushion to survive
unexpected bumps
2nd -- Easier Access to Capital
• Remains inexpensive
• More accessible for stronger companies
• To fund growth
• To further improve competitive position
• To manage bumps
'11 '12 '13 '14 '15 '16 '17 '18
Meat	Processing	Equipment	Revenue	(Global)
42%
Enhancing	Value	-- Transitional	Benefits
Every private business owner will eventually exit their company
• Hand over to Family
• Sell to outsiders
Objective of owners anticipating a family transition
• Implement value-enhancing strategies
• Establish the strongest possible competitive position
Absentee Ownership
Sale / Gift to Family
Strongest Competitive
Position
The odds are against a successful family transition
• 70% of family businesses do not survive the 2nd generation
• 88% do not survive the 3rd generation
Enhancing	Value	-- Transitional	Benefits	(cont.)
Various ways to transition businesses outside family
Enhancing value enables owners to dictate terms
• Whether objective is operational or transitional benefits
• More control over where and when to transition
Highest Business
Valuation
Different objective for current ownership
• Implement value-enhancing strategies
• Create the highest short-term business valuation
Sale to Third Party
MBO or ESOP
Licensing or Strategic
Partnership
Restructuring /
Bankruptcy
When to Enhance Value
Be PreparedYour Timing vs. Market Timing
Low Customer & Vendor
Concentration
Consistent Financial
Performance Competitive
Differentiation
Revenue & Growth
> Industry Average
Operational
Efficiency
Strong Financial
Performance
ProtectedIP
No Legal or
EnvironmentalIssues
Experienced
Management Team
Solid Business Systems
Value-Enhancing	Strategies
Strategies should focus on Value Drivers impacting a company’s
ability to realize its Operational or Transitional benefits
Operational Value-Drivers Structural Value-Drivers
Robust Business
Intelligence System
9
1. Introduction
2. Tangible Benefits of Enhancing Value
3. Developing Value-Enhancing Strategies
Table of Contents
Case	Study:	Processed	Meat	Industry
Increasing Consumer Demand
• Growing, aging population
• Modest economic recovery
• Increasing demand for:
§ Convenience foods
§ Ethnic foods
CAGR
Pressure on Food Processors
• Food safety
• Raw material prices
• Price & delivery demands
Consumption Growth 2013-18 (U.S.)
0%
5%
10%
15%
20%
25%
'08 '09 '10 11 '12 '13
Gross Margin of Top 25 USA Meat Manufacturers
Food Processor Imperatives
• Create new value-added products
• Address operating challenges:
§ Internal efficiency vs. co-packing flexibility
§ Retaining skilled workers
Case	Study:	Processed	Meat	Industry	(cont.)
Opportunity for Meat Industry Suppliers
• Empathize with customers
• Address unmet needs
Changing Competitive Landscape
• Current suppliers broadening offerings
§ R&D
§ Acquisition or Teaming
• Threat of new processing equipment entrants
§ Meat segment growing 2x overall industry
§ Largest market is USA $Billions
18%
Meat Industry Supplier Imperative
• Develop value-enhancing strategies
• Focus on key value drivers
• Utilize most appropriate strategic frameworks
Strategic Frameworks
Supplier Power: Low
- Easy availability of raw
materials
- Fragmented raw material
supplier base
Competitive Intensity:
Medium
+ Concentration of
equipment suppliers
+ Significant investment in
worldwide capabilities to
improve technology &
increase revenues
+ High exit barriers
- Attractive industry growth
- Strategic alliances exist
New Entry Threat: Medium
- High capital requirement
- Established relationships with
Large & Mid-Sized processors
+ Possible expansion from other
food equipment segments
Buyer Power: Medium
-Far more buyers than equipment
suppliers
+Large buyers = 30-50% of lines
+Competitive & customer
pressures raise buyers’ equipment
requirements
Threat of Substitutes: Low
- Manual processes less viable
- Cheap knock-offs not
acceptable to processors
+ Used equipment available
Industry Attractiveness framework for equipment manufacturers
currently outside processed meat industry
Bowl	Chopper
Mixer	/	Blender
Macerator
Injectors
Emulsifier
Tenderizer
Grinder
Massager
Dicer
Filler
Grinder	(In-Line)
Linker
Inspection
Clipper
Former/Depositor
Smokehouse/Cooker
Co-Extrusion
Slicing
Checkweigher
Conveyors
De-nesters
Packaging
Competitor	A
Competitor	B
Competitor C
Competitor	D
Competitor	E
Competitor	F
Competitor	G
Competitor	H
Strategic Frameworks (cont.)
Mapping framework for describing how broadly existing suppliers
compete (scope of supply, food segments, geographies)
Purchase
Criteria
Priorities
Customer Segment A Relative Ranking
1st Machine uptime Comparable
2nd First pass quality Better
3rd Machine throughput Worse
44h Life cycle cost Better
5th Ease of operation Comparable
6th Field service support Worse
Differentiation framework comparing how well relevant suppliers
meet the key purchase criteria within various customer segments
Strategic Frameworks (cont.)
Competitive Advantage
Competitive Advantage framework to determine what internal processes,
IP, or capabilities can create and sustain key differentiators
Strategic Frameworks (cont.)
Wrap	Up
Consider Variety of Strategic Frameworks
Prepare to Take Advantage of Opportunities
Enhancing Value Creates Tangible Benefits
“Control your
own destiny,
or someone
else will.”
Jack Welch
Stuart M. Moss
smoss@keystone-cap.com
Office: 949-486-8515
Mobile: 714-412-0880

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Enhancing Value in the Food Industry (FPSA)

  • 1. Enhancing Company Value Presentation to the Annual Conference of the Food Processing Suppliers Association Stuart M. Moss Managing Director IRVINE • SAN DIEGO • SALT LAKE CITY • TAMPA
  • 2. 2 1. Introduction 2. Tangible Benefits of Enhancing Value 3. Developing Value-Enhancing Strategies Table of Contents
  • 3. Introduction § Businesses $10 - $100 MM § Value-enhancing strategies § Business valuation § Acquisitions & divestitures (M&A) Focus § Food processors § Food machinery suppliers § Ingredient suppliers § ProcessExpo exhibitors Industry Involvement MISAMeat Industry Suppliers Alliance § Equipment suppliers § Ingredients suppliers § Consumables suppliers § Service suppliers Suppliers § Private business owners § Corporate executives § Division Management § Consultants Roles Insights
  • 4. Enhancing Value -- Operational Benefits 1st -- Stronger Competitive Position • Industry continues to evolve • Customer changes • Competitor’s moves • Industry “winners” will: • Devote more resources to organic growth • Be more attractive to acquisition/alliance targets • Maintain an operational cushion to survive unexpected bumps 2nd -- Easier Access to Capital • Remains inexpensive • More accessible for stronger companies • To fund growth • To further improve competitive position • To manage bumps '11 '12 '13 '14 '15 '16 '17 '18 Meat Processing Equipment Revenue (Global) 42%
  • 5. Enhancing Value -- Transitional Benefits Every private business owner will eventually exit their company • Hand over to Family • Sell to outsiders Objective of owners anticipating a family transition • Implement value-enhancing strategies • Establish the strongest possible competitive position Absentee Ownership Sale / Gift to Family Strongest Competitive Position The odds are against a successful family transition • 70% of family businesses do not survive the 2nd generation • 88% do not survive the 3rd generation
  • 6. Enhancing Value -- Transitional Benefits (cont.) Various ways to transition businesses outside family Enhancing value enables owners to dictate terms • Whether objective is operational or transitional benefits • More control over where and when to transition Highest Business Valuation Different objective for current ownership • Implement value-enhancing strategies • Create the highest short-term business valuation Sale to Third Party MBO or ESOP Licensing or Strategic Partnership Restructuring / Bankruptcy
  • 7. When to Enhance Value Be PreparedYour Timing vs. Market Timing
  • 8. Low Customer & Vendor Concentration Consistent Financial Performance Competitive Differentiation Revenue & Growth > Industry Average Operational Efficiency Strong Financial Performance ProtectedIP No Legal or EnvironmentalIssues Experienced Management Team Solid Business Systems Value-Enhancing Strategies Strategies should focus on Value Drivers impacting a company’s ability to realize its Operational or Transitional benefits Operational Value-Drivers Structural Value-Drivers Robust Business Intelligence System
  • 9. 9 1. Introduction 2. Tangible Benefits of Enhancing Value 3. Developing Value-Enhancing Strategies Table of Contents
  • 10. Case Study: Processed Meat Industry Increasing Consumer Demand • Growing, aging population • Modest economic recovery • Increasing demand for: § Convenience foods § Ethnic foods CAGR Pressure on Food Processors • Food safety • Raw material prices • Price & delivery demands Consumption Growth 2013-18 (U.S.) 0% 5% 10% 15% 20% 25% '08 '09 '10 11 '12 '13 Gross Margin of Top 25 USA Meat Manufacturers Food Processor Imperatives • Create new value-added products • Address operating challenges: § Internal efficiency vs. co-packing flexibility § Retaining skilled workers
  • 11. Case Study: Processed Meat Industry (cont.) Opportunity for Meat Industry Suppliers • Empathize with customers • Address unmet needs Changing Competitive Landscape • Current suppliers broadening offerings § R&D § Acquisition or Teaming • Threat of new processing equipment entrants § Meat segment growing 2x overall industry § Largest market is USA $Billions 18% Meat Industry Supplier Imperative • Develop value-enhancing strategies • Focus on key value drivers • Utilize most appropriate strategic frameworks
  • 12. Strategic Frameworks Supplier Power: Low - Easy availability of raw materials - Fragmented raw material supplier base Competitive Intensity: Medium + Concentration of equipment suppliers + Significant investment in worldwide capabilities to improve technology & increase revenues + High exit barriers - Attractive industry growth - Strategic alliances exist New Entry Threat: Medium - High capital requirement - Established relationships with Large & Mid-Sized processors + Possible expansion from other food equipment segments Buyer Power: Medium -Far more buyers than equipment suppliers +Large buyers = 30-50% of lines +Competitive & customer pressures raise buyers’ equipment requirements Threat of Substitutes: Low - Manual processes less viable - Cheap knock-offs not acceptable to processors + Used equipment available Industry Attractiveness framework for equipment manufacturers currently outside processed meat industry
  • 14. Purchase Criteria Priorities Customer Segment A Relative Ranking 1st Machine uptime Comparable 2nd First pass quality Better 3rd Machine throughput Worse 44h Life cycle cost Better 5th Ease of operation Comparable 6th Field service support Worse Differentiation framework comparing how well relevant suppliers meet the key purchase criteria within various customer segments Strategic Frameworks (cont.)
  • 15. Competitive Advantage Competitive Advantage framework to determine what internal processes, IP, or capabilities can create and sustain key differentiators Strategic Frameworks (cont.)
  • 16. Wrap Up Consider Variety of Strategic Frameworks Prepare to Take Advantage of Opportunities Enhancing Value Creates Tangible Benefits “Control your own destiny, or someone else will.” Jack Welch Stuart M. Moss smoss@keystone-cap.com Office: 949-486-8515 Mobile: 714-412-0880