PRESENTATION_UNIBIC
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UNIBIC has been manufacturing and marketing premium cookies in India since 2004, offering 20 variants including sugar-free cookies. It has over 100,000 outlets in India and was the first company in India to use online wire-cut technology. Cookies differ from biscuits in that cookies are sweeter, softer, and often eaten with milk, while biscuits are savory and eaten with tea.
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Kiran Satish Karanjkar presents information on the biscuit brand Unibic. Unibic was originally known as ANZAC Unibic and is located in Australia. It has grown to become one of the fastest growing FMCG brands with high export volume. Unibic faces competition from other leading biscuit brands like Parle G and Britannia in the Indian market. The document discusses Unibic's product range, pricing strategies, distribution channels, sales and promotion activities. It also provides a SWOT analysis and evaluates Unibic's performance through analyses of sales data and consumer preference surveys. The conclusion is that Unibic has the potential to beat competitors like Britannia by addressing some gaps
Britannia presentation
Britannia Industries began in 1892 in Kolkata, India as a small biscuit company. By 1910 it had mechanized operations and in 1921 became the first east of the Suez Canal to use imported gas ovens. In 1975 it took over biscuit distribution in India from Parry's. Its vision is for every third Indian to be a Britannia consumer by 2003. It produces various biscuits, cookies, and dairy products and aims to dominate the Indian food and beverage market with "Tasty Yet Healthy" brands.
Britannia
Britannia is an Indian FMCG company founded in 1892 and headquartered in Kolkata. It is a leading manufacturer of biscuits, bread, cakes and dairy products in India. Britannia holds the largest market share in the Indian biscuit industry and is ranked as the country's second most trusted food brand. The company aims to dominate the Indian food and beverage market with a range of "Tasty Yet Healthy" products and have every third Indian as a consumer. It faces competition from companies like Parle and ITC in the biscuit market.
Britannia
Britannia is India's leading food company established in 1892. It has a 38% market share in India and generates most of its revenue (90%) from biscuits. Its popular biscuit brands are Good Day, Marie, and Bourbon.
Good Day was launched in 1986 and focuses on healthy biscuits with cashew and butter fillings. Marie is Britannia's oldest brand enjoying over 50 years of heritage as a healthy tea-time biscuit. Bourbon is known for its thick chocolate filling between two crunchy biscuits.
All three brands use competitive pricing strategies and promotions through TV, print, and digital ads with offers and events to drive sales.
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The document provides an overview of Britannia, an Indian food company established in 1892. It details Britannia's vision to dominate the Indian food market with "Tasty Yet Healthy" products. The document outlines Britannia's history and major product launches. It also describes the company's manufacturing process, quality management, and goals to be a leading low-cost producer while maintaining quality.
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Kiran Satish Karanjkar presents information on the biscuit brand Unibic. Unibic was originally known as ANZAC Unibic and is located in Australia. It has grown to become one of the fastest growing FMCG brands with high export volume. Unibic faces competition from other leading biscuit brands like Parle G and Britannia in the Indian market. The document discusses Unibic's product range, pricing strategies, distribution channels, sales and promotion activities. It also provides a SWOT analysis and evaluates Unibic's performance through analyses of sales data and consumer preference surveys. The conclusion is that Unibic has the potential to beat competitors like Britannia by addressing some gaps
Britannia presentation
Britannia Industries began in 1892 in Kolkata, India as a small biscuit company. By 1910 it had mechanized operations and in 1921 became the first east of the Suez Canal to use imported gas ovens. In 1975 it took over biscuit distribution in India from Parry's. Its vision is for every third Indian to be a Britannia consumer by 2003. It produces various biscuits, cookies, and dairy products and aims to dominate the Indian food and beverage market with "Tasty Yet Healthy" brands.
Britannia
Britannia is an Indian FMCG company founded in 1892 and headquartered in Kolkata. It is a leading manufacturer of biscuits, bread, cakes and dairy products in India. Britannia holds the largest market share in the Indian biscuit industry and is ranked as the country's second most trusted food brand. The company aims to dominate the Indian food and beverage market with a range of "Tasty Yet Healthy" products and have every third Indian as a consumer. It faces competition from companies like Parle and ITC in the biscuit market.
Britannia
Britannia is India's leading food company established in 1892. It has a 38% market share in India and generates most of its revenue (90%) from biscuits. Its popular biscuit brands are Good Day, Marie, and Bourbon.
Good Day was launched in 1986 and focuses on healthy biscuits with cashew and butter fillings. Marie is Britannia's oldest brand enjoying over 50 years of heritage as a healthy tea-time biscuit. Bourbon is known for its thick chocolate filling between two crunchy biscuits.
All three brands use competitive pricing strategies and promotions through TV, print, and digital ads with offers and events to drive sales.
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The document provides an overview of Britannia, an Indian food company established in 1892. It details Britannia's vision to dominate the Indian food market with "Tasty Yet Healthy" products. The document outlines Britannia's history and major product launches. It also describes the company's manufacturing process, quality management, and goals to be a leading low-cost producer while maintaining quality.
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The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
CADBURY
Cadbury is a confectionery company owned by Kraft Foods that began in 1824 in Birmingham, England. It operates in over 70 countries with $50 billion in revenues. In India, Cadbury began operations in 1948 and now has six manufacturing facilities. It enjoys over 70% market share in the chocolate category in India. In 2010, Kraft Foods acquired Cadbury for $18.9 billion. Cadbury's competitors include Thorntons, Lindt, Ferrero, Nestle, and Mars.
Britannia & line-extension by NIKHIL YADAV
1 WORLD BISCUIT
2 INDIAN BISCUIT MARKET
3 FOCUS ON BRITANNIA & LINE EXTENSION
4 STUDY OF NUTRICHOICE AS PRODUCT CATEGORY
CadburyEng.pptx
Cadbury originated almost 200 years ago in England and began operations in India in 1948. It currently operates in five categories globally and in India. Cadbury's mission is to provide quality products, and its vision is to create beloved brands. Cadbury is India's number one chocolate brand but faces threats from competitors and substitutes. Its strengths include celebrity endorsements and excellent marketing, while weaknesses include limited shelf life and a past scandal. Opportunities exist in rural markets and new products, while maintaining quality, hygiene, and reasonable prices has allowed Cadbury to retain customers.
product and price mix of Parle vs britania
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
Cadbury nestle britannia
The document analyzes three major food companies in India: Britannia, Nestle, and Cadbury. Britannia was founded in 1918 and is the largest food processing company in India, known for healthy products like biscuits and bread. Cadbury was founded in the UK in 1824 and in India in 1948, producing chocolate brands like Dairy Milk. Nestle was founded in Switzerland in 1866 and has over 280,000 employees worldwide operating in 86 countries, with its first Indian factory opening in 1961 in Punjab.
Cadbury India product life cycle
This document summarizes the product life cycle of Cadbury Dairy Milk chocolate in India over several decades. It discusses key events such as Cadbury Dairy Milk's introduction in India in 1948 and its market leadership position today with 70% market share. The summary also touches on challenges like new variants from competitors that could threaten its maturity stage. Overall, the document provides a high-level history of Cadbury Dairy Milk's introduction, growth, maturity and strategies over time in the Indian market.
Bus 101 presentation (Sujon)
This document provides an overview of Fulkoli Bread & Biscuits Industries Limited. It introduces the founder, Al-Haj Md. Shah Alam, and describes how he established the company in 2002 and has expanded it into other food production businesses. The document outlines the company's mission to provide high quality and safe food using modern technology. It also lists the company's product offerings including various biscuits, snacks, and breads. Finally, it describes the company's branches, departments, organizational structure, social responsibilities, and provides a brief financial statement analysis.
Cadbury india
Cadbury began operations in India in 1948 and is now owned by Mondelez International. It produces several popular chocolate, candy, gum, and biscuit products in India. Cadbury India has won numerous marketing awards and has experienced strong financial growth in recent years, with net revenue growing 34% and profits up 42% in 2011. Its core purpose is to "make today delicious" by creating wholesome and delicious food products.
Oreo In China by Chi T. Le
This document discusses Kraft Foods' strategy to successfully launch Oreo cookies in China after initial failures. It describes how Oreo was not initially appealing to Chinese consumers due to its taste being too sweet/bitter and price being too high. Kraft Foods revised their strategy to formulate Oreo with local tastes in mind by making it smaller, less sweet, and cheaper. They also expanded distribution channels and introduced new flavors. These changes led to dramatically increased sales and market share for Oreo in China over five years, demonstrating the importance of understanding local consumer preferences for foreign companies operating in China.
Unibic export catalogue Arabic 2021
Export Product Catalogue of Unibic Foods India Pvt Ltd; the largest wire cut cookie manufacturer of India
Cadbury india product-life_cycle
This document summarizes the product life cycle of Cadbury Dairy Milk in India. It begins with Cadbury's history starting in 1824 in Birmingham. Cadbury Dairy Milk was launched in 1905 and became their best selling product by 1913. It was introduced to India in 1948. The document then outlines the four stages of Cadbury Dairy Milk's product life cycle in India: 1) Introduction in the 1980s-1990s, 2) Growth in 1998 by expanding to smaller towns, 3) Maturity in the 2000s by celebrating occasions, and 4) current Decline addressed by introducing sub-brands like Silk to reinvent the product.
Making Chocolate Workshop by Slidesgo.pdf
Chocolate is a popular treat derived from cacao beans. It has a long history originating in Mesoamerica over 4,000 years ago. There are several main types of chocolate including dark chocolate which has a high cocoa content and milder milk chocolate. Dark chocolate typically contains cocoa mass, cocoa butter, sugar and sometimes vanilla while milk chocolate also includes milk powder. The production and popularity of chocolate has spread around the world with several countries known for making exceptional chocolate.
Similar to PRESENTATION_UNIBIC (20)
PRESENTATION_UNIBIC
- 2. INTRODUCTION •UNIBIC has been manufacturing and marketing premium cookies in India since 2004. •Offering a range of 20 different variants including sugar-free cookies. •Having already taken Australia, New Zealand & UK by storm, we began our romance with India in 2004. Website http://www.unibicindia.com Company Size 201-500 employees Type Public Company Industry Food Production
- 4. •It provides great taste. •Range of 20 different variants including sugar-free. •Nutritious in nature •Over 100,000 outlets in India. •“Real cookie” company in India . •Online wire-cut technology, making us the first company in India.
- 5. •Cookies are more of a cross between a cake and a biscuit. •Cookie is the American word for a sweet biscuit. •Cookies with a glass of cold milk. •Cookies tend to be half- baked. •Biscuits are a light fluffy bread product eaten with butter and jelly or smothered in sausage gravy . • Biscuits are savoury. • You eat biscuits with a cup of tea. •Biscuits tend to be fully baked.
- 6. THANKYOU…….