1. Kashan Waseem
Address: B-132 Block 13 Gulistan-e-Jauhar Karachi
Telephone: 021 34619198, 0333-2149504 E-mail: kashanw1987@gmail.com
Date of Birth: 24th
October 1987
Nationality: Pakistani
OBJECTIVE
To grow as a valuable human resource and work with devotion in a dynamic environment which
provides exigent working opportunities for career growth
WORK EXPERIENCE
Colgate-Palmolive (March 2014 – Present) Brand Manager – Oral Care Category (MaxFresh & Sensitive Range)
• Successfully achieved brand targets by effective development and execution of brand strategies, annual marketing
plan & budget, sales forecasting and Portfolio P&L. Achieved 12% & 7% growth in Sensitive and MaxFresh
Portfolio respectively.
• Developed unique marketing programs and product initiatives that ensured differentiation from competition on the
shelf by ensuring maximum brand visibility and capturing optimum market share
• Increased Colgate MaxFresh digital presence on FB by increasing the Fan base from 300k to 400k through
regularly, effective and engaging digital campaigns.
• Planned and executed two front strategies for Colgate Sensitive range catering to both consumers and professional
Shan Foods Pvt. Ltd (July 2010 – February 2014) Brand Manager – Recipe Mixes & Corporate
• Increasing the Brands contribution from 72% to 76% OLY to the whole business.
• Conceived, planned, developed and executed Packaging revamp of the entire portfolio under the umbrella of the
brand Shan to a homogenous contemporary design.
• Successfully planned, developed & executed promotional campaigns resulting in 35% growth OLY & 104%
achievement of AOP.
• Developed the Brand Key for the brand Shan, with strategic liaison with creative and research agencies to set the
strategic direction of the brand in terms of brand essence and positioning.
• Conducted effective campaigns in central region, increasing brands market share from 25% to 35%.
• Devised and executed social media marketing strategy while efficiently utilizing different social networks and
forums.
Excellence KPIs:
• Represented Shan Foods in ANUGA Fair 2011 (Cologne, Germany) as a single point of contact from marketing
department.
• Conducted detailed market survey of European market (France, Germany, Italy and Switzerland) analyzing current
business scenario and opportunities for growth.
2. • Initiated & executed Trade marketing activities in Karachi with the help of sales team
WORK PROJECT & INTERNSHIPS
Roche Pakistan Ltd (September 2008 – December 2008).
During my 4 months work project at Roche Pakistan Ltd, I worked on the launch of ACCU-CHEK PERFORMA
Colgate Palmolive Pvt. Ltd (June – August 2009)
I have completed 8 weeks internship at Colgate Palmolive Pvt Ltd in the Marketing Department Fabric Care Category.
Tapal Tea Pvt. Ltd (May – June 2007) –Marketing Department.
I have completed 8 weeks internship at Tapal Tea (Pvt.) Ltd in the Marketing Department. During my internship I
worked on the launch of “Tapal ICE TEA”
ACADEMIC QUALIFICATIONS
MBA (2008-2010)
Institute of Business Administration (IBA)
Major: Marketing
Results: C.GPA 3.55
BBA (2004 – 2008)
Institute of Business Administration (IBA)
Major: Marketing
Results: CGPA 3.0 (85%)
Intermediate with Science Subjects (2002 – 2004)
D.A. Degree College (DHA)
Results: A Grade
RESEARCH PAPERS
Brand Management: Importance of Celebrity Endorsement and effect on Brand Equity
Advertising: Out-of-home Marketing
Principles of Marketing: Rural marketing and its Scope in Pakistan
Applied Business Research: Dynamics of the Fabric Care industry of Pakistan
SUMMARY OF SKILLS
• Excellent Communication Skills
• Strong analytical skills with special interest in numbers
• Confident and Well-spoken at making and delivering presentations
• Great at handling high pressure situations: meeting deadlines and customer demands
• Experience spanning eight years in Microsoft Office products: Word, PowerPoint, Excel
• High learning aptitude for new computer programs and job skills
References
