Presentation to CIPD members in the Warwickshire branch. Aim to assist with maximising their use and potential from Linkedin as a recruitment tool and talent finder.

1. LINKEDIN - How to achieve
full potential.Presented by James Taylor
@macs_jamest

2. But before we begin….

3. A quick Congrats to the CIPD!

4. Linkedin – An Opportunity or Threat
Linkedin plays a big part in the future of
recruitment.
Our belief – threat to Transactional Recruitment
Head in the sand – Recruitment Conference
Feedback from a well known National Search Firm
Our Customers want to reduce spend/direct hire
We want increased visibility through exclusivity
We developed 3 workshops…

5. Linkedin – Your ability
Who uses it every day?
Who doesn’t use it at all?
What one thing do you hope to take
from this evening?

6. Before we start it’s worth
noting…
Linkedin have released a new page layout
not all users have it yet
I’m one – i.e still using the old version

7. Agenda
Some key stats
You – SEO Your Profile
Maximise your network
How best to utilise groups
Lion Strategy
Advertising vacancies
How to effectively search for candidates
How to make approaches

8. If we have the time….
Free Market Intelligence
Searching for hidden profiles

9. Linkedin Stats
Over 200 million users worldwide, 12 million users in the
UK
Over 46% are Senior Decision Makers
Fastest growing demographic = students
Key Word criteria & BOOLEAN search, Anonymity rules…
Database – 100% up to date
A recruiters dream (but evens out the playing field
somewhat!)
2 New Divisions
Our New Web…

10. 53% of traffic log in this way…

11. SMART PROFILES - you
My assumption – visibility & contactability
Keyword/s and Scoring – ensure people you want
to find you, can find you.
Name & contact details in headline – be the
easiest person (like you) to contact.
Be memorable - visually
Groups – be more “contactable”
Recommendations –
“people buy people who other people rate &
trust”

12. The Power of Groups
Why join groups
50 is the magic number
The most important groups
Advertise jobs sparingly

13. LION – networking strategy

14. SMART PROFILE - Company
Line Manager Profiles = Employer Brand
People join a company, they work for a manager
Try to make it an extension of your website
Link back to career page on your website
Alongside facebook page, enhances SEO

15. Advertising Vacancies
Re-active versus Pro-active
The best candidates aren’t looking
This session is designed to give you an advantage
over the businesses you are competing with for
the best talent.

16. Searching for Candidates
Boolean Search – what is it?
Keyword criteria/scoring – using Boolean
Specific searches – let’s go live at CNN

17. Making the approach
Cold Approach/Headhunt
How do Macildowie do it
Advice if you do it yourselves
Inmail?
Warm Approach
2nd
Tier
Group

18. THE EXTRA BITS…

19. Market Intelligence
Employee/Company Insights for you
Competitor Insights and key statistics
New candidates delivered weekly to your inbox

20. Hidden Profiles
E.g. I set myself a task – to find Operations
Managers in Newcastle Upon Tyne
= 378 within 10 miles
Anonymous profiles = start on page 3 of search
Linkedin cheat - Google/Bing

23. And finally…
Slideshare -
We have a dedicated Warwickshire team and a
dedicated HR Rrecruitment Team to help with any
recruitment related questions
Upcoming “Recruit for free” events
Social Media in Recruitment Conference 2013

24. THANKS FOR LISTENING!