Sandra Radley is a motivated manager with over 15 years of experience in the travel industry. She currently serves as Head of Commercial for holidaytaxis.com, where she is responsible for business performance, strategy, and new initiatives. Previously, she held management roles at Thomas Cook, including Trading Manager for youth tours and Product & Commercial Executive. Radley has strong leadership, communication, and analytical skills and experience managing teams and projects. She is seeking new challenges in driving business growth.

1. Sandra Radley
Email: sandraradley@hotmail.com Mobile: 07502 223978
PERSONAL PROFILE
· A motivated and successful manager with experience in driving strategies to deliver growth
in an international company which is market leader of its sector.
· Proven ability to constantly challenge and improve existing processes and systems.
· Possessing excellent inter-personal skills with the ability to communicate
professionally with clients and colleagues on top line and detailed commercial issues.
· Key strength; understanding the needs of the business from an executive perspective
and how to deliver the company’s aims at ground level.
· 7 years management experience of a team of 3 staff; won Head of Department in
2013, have successfully completed courses in management training and leadership
skills.
CAREER HISTORY
2008 - Present holidaytaxis.com – Brighton
HEAD OF COMMERCIAL
Responsible for providing direction on key performance indicators, business risks and
opportunities plus influences on past and future performance through;
· trend analysis, financial modelling and overseeing company planning and
forecasting,
· negotiating tactical commercial agreements with customers and suppliers based on
growth and profitability.
· organising and chairing regular strategy meetings with company directors and
heads of departments.
· managing successful promotional campaigns for B2B and B2C markets for both
online and retail customers.
Excellent interpersonal skills and experience in management of a team including;
o overseeing training and development of analytical skills, time management
performance and IT knowledge,
o the recruitment of new staff and appraisal of personal development plans,
o cultivating relationships with key customers and internal departments through
strategy meetings and regular MI.

2. Project managed new business initiatives including;
o reshaping back office systems to align with the company’s ambition of growing
market share, achieving a passenger growth from 500k to 1m, a turnover increase
of 100% and a profit improvement of £2m (+45%) in four years,
o implementing new MI to enable sales and purchasing departments to be proactive
in dynamic market conditions, drive profitability and develop our presence in new
markets.
2007 - 2008 Thomas Cook – Brighton
TRADING MANAGER
Responsibility for the delivery of volume, revenue and gross holiday profit for the UK’s leading
youth tour operator, Club 18-30;
o planning of bed and flight seat programme with analysis of trading information to
tactically manage prices and inventory to deliver optimal sales and profitability,
o reducing the cost base by overseeing efficient management of inventory,
o leading the Yield team to manage late sales focusing on revenue growth and achieve
a load factor of 98.5% for Club 18-30 against the company average of 92.5%.

3. Sandra Radley
(career history continued)
2005 - 2007 Thomas Cook – Brighton
PRODUCT & COMMERCIAL EXECUTIVE
· Progressed quickly to senior role and achieved Employee of the Year award for
2006.
· Responsibility for developing innovative product campaigns for both trade and on-line
channels.
· In charge of loading of contracts, ensuring accurate bed and flight seat control,
alongside the marketing team, responsibility for delivery of brochures and accuracy of
content.
2000 - 2005 Thomas Cook Holidays – Greece, Austria and Spain
OVERSEAS FINANCIAL CONTROLLER
Managed the set up of resort finance operations including banking, payroll and reporting.
Undertook training of reps and admin staff on procedures and controls.
Experience in using financial ledger systems producing month end management accounts
including profit and loss and balance sheet.
Knowledge of European ski and summer destinations.
1998 - 2000 NPI Financial Services – Tunbridge Wells, Kent
NATIONAL IFA’S CONTACT EXECUTIVE
Contact for new and existing pension and investment business for IFA’s.
TRAVEL EXPERIENCE
1997 - 1998
Work/ Holiday year visa in Australia and travelled New Zealand, Fiji and West USA.
Enjoy travelling and different cultures such as Argentina, Japan, Tanzania, Thailand and Italy to
name a few.
EDUCATION & QUALIFICATIONS

4. 1996 - 1997
Kent Institute of Art and Design – Maidstone, Kent
BTEC Foundation Diploma in Art Studies – Merit
1989 - 1996
Mascalls Secondary School – Paddock Wood, Kent
3 A’Levels – English Literature, Geography and Art & Design
9 x GCSE’s A-B including grade A in Maths and English
IT SKILLS
Outlook, Word and Excel 2007 – Intermediate to Advanced.