The document discusses how Amber Davies targeted and addressed her audience for an R&B music magazine. Her target audience was teenagers and young adults aged 16-25 who listen to R&B music on radio stations and enjoy following celebrity lifestyles. To attract this audience, she used eye-catching fonts, colors, and cover lines about relationship drama and celebrity gossip. She also featured popular artists and clothing brands to appeal to her audience's interests. Amber believes distributing the magazine through media outlets targeting a similar demographic would help reach her intended readers.

1. Q4: Who are your audience
Q5: How did you attract and address them?
Amber Davies

2. Q4.
My target audience for my R&B music magazine would be teenagers or young adults aged 16-25, both male & female.
People listen to TV radio stations such as KISS, MTV, Radio1 which play mostly R&B songs therefore young adults and teenagers listen this
genre a lot and will want to get the magazine for it.
I have used eye-catching fonts and colours such as red and Tahoma to catch the eye of what the audience I’m aiming for likes to read, they like
not too much writing and bright bold royal colours. Furthermore, lifestyle such as the clothes worn and life dramas such as mentioned things in
the cover-lines such as relationship drama is relatable for the audience so they might want to read it for advice or to see what their role
models do/say. Also, friends will gossip and tell each other about things to do with their idols so hopefully they will buy my magazine and show
each other and gossip so more people want it.
The audience I’m aiming for, buy clothes such as Nike, Adidas, Hugo boss and Armani so they would like to see these clothes worn on the
models which are most likely to be worn on R&B models for the cover of the magazine.
Also, disposable income for people ages 16-25 mostly have part-time/ full time jobs so more disposable income is available and more likely to
pay for a higher priced magazine like mine which is at an acceptable £2.99.

3. This is Ella. She is the sort of person I would expect to buy my R&B music magazine. She is 23 years old and is a hairdresser.
Her favourite artists are Chris Brown and Nikki Minaj as they are her inspirational role models and she likes their style, attitude and
music. Her sister also likes Nikki Minaj which is where she heard her songs from and came to like them. She likes to read gossip
about the lifestyle choices her role models make which help her with her own decisions and she also like the whole attitude aspect
of being respected. Furthermore, she likes the clothing style, she loves big jewellery, the baggy jackets, crop tops, hats and jeans
and standing out with lipstick and overall. She would be part of my target audience.
She also listens to Beyonce, Aretha Franklin, The Weekend, Kanye West and more.

4. Q5.
I have made my magazine very eye-catching to passing customers by putting a big well photographed picture of my model wearing
all the right things looking straight forward to catch eye-contact with the customers making them have no choice but to look at my
cover. Then, the title is big and unique by being sparkly and called ‘PRESTIGE’ a recognized word for people who like this genre so
hopefully that will let them know they will understand and enjoy the language in my magazine so they want to buy it. Also, there are
a lot of really well known artists on the front of my magazine on the cover-lines so hopefully they are intrigued by them which
encourages them to buy it.
Furthermore, if the media institutions who I thought would be good to distribute my magazine did do it, then I think that will get my
magazine in the right places with the suitable people who will want to buy my magazine which is useful.
The language in my magazine is clear, short, simple and to the point. For example the year in the date ‘2K16’ which in R&B culture
people use the letter ‘K’ meaning 1000. Also, the word ‘Notorious’ in the cover-line is very hip-hop. Furthermore, the name of the
title I thought of, ‘Prestige’, is basically the word for respected and this is the word these artists would often use. My magazine is
informal, due to the fact it has very personal things mentioned exclusively about artists personal lives outside of work.