LinkedIn for LeadersHow to get more for free! Salima Valji Founder & Managing Director
The value of LinkedIn- Why HR needs to be on LinkedIn- Can you afford not be there – looking at the stats- Take advantage of Groups- Be social in Answers- Get more out of search- Key take aways
Why HR needs to be on LinkedInIncrease your visibility: by making more connections. Include a link to your profile in your email signatureDemonstrate your expertise and your company’s expertiseGauge health of companies, competitors, employees,prospective employees, job postingsGoogle Page Rank: LinkedIn is open to search engines.Power in the Network!
LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011 ABOUT 119 MILLION* LINKEDIN MEMBERS WORLDWIDE * This number is an approximation of total member registrationsCredits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011 WORLDWIDE DISTRIBUTION BY INDUSTRYCredits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011 WORLDWIDE DISTRIBUTION BY JOB FUNCTIONCredits: Amodiovalerio Verde
Take Advantage of GroupsConnect with people in the same industryGroups can be utilized to collaborate internally orexternally e.g. with vendors and agenciesEstablish a platform to share and put your companyout there as the field expertProfile can be used to enhance employee profiles andextend exposure of your companyLeverage the FREE Job board to post your roles or tosearch for roles
Increasing your discoverability within LinkedIn and Search Engines LinkedIn is open to search engines so it can improve your personal Google Rank. Make your profile public. Use a custom URL to increase visibility in search engines. Promote your blog and company site in your profile
Google Search StringsSample search string to type into Google Search: site:linkedin.com intitle:linkedin"digital marketer""toronto"
Key Take AwaysIncrease your visibility and demonstrate yourexpertise through Groups and AnswersAdd your linkedIn link to your email signatureAdd your twitter, blog, & website to your profileConnect your twitter feed to your profileUse google search strings to search outside yournetworkCreate a group to collaborate internally or externally