Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users.
How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool?
Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI).
• Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently.
• Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience.
• Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.