This document discusses different types of logos used by companies to identify their products and brand. It provides examples of letter mark logos using initials, word mark logos like Google that focus on the company name, pictorial mark or logo symbols using icons, abstract logos using geometric shapes, mascot logos that act as brand spokespersons, combination marks blending elements, and emblem logos with fonts inside symbols. The goal of these different logo types is to create strong and memorable brands.
4. A SYMBOL OR OTHER SMALL
DESIGN ADOPTED BY AN
ORGANIZATION TO IDENTIFY ITS
PRODUCTS, UNIFORM,
VEHICLES, etc.
5. LETTER MARKS [Monogram Logos]
WORD MARK[Logo Types]
PICTORIAL MARKS [Logo Symbols]
ABSTRACT LOGO MARKS
MASCOTS
COMBINATION MARK
THE EMBLEM
6. With 2 or 3 words to remember they’ve each
turned to using their initials for brand-
identification purpose. So it makes
perfect sense for them to use.
Eg:
7. A word mark logo is a font-based logo that
focuses on a business ‘NAME ALONE.’
Google’s logo is a great example of this.
The name itself is catchy and memorable
strong brand recognition.
Eg:
8. A pictorial mark(sometimes called a brand
marks or logo symbol) is an icon – or
graphic – based design.
Eg :
9. An abstract mark is a specified type of
pictorial logo. It’s an abstract geometric
Form that represents your business.
Eg:
10. Often colorful, sometimes cartoonish and
most always fun the mascot logo is a
great way to create your very own brand
spokesperson.
Eg:
11. A combination mark is a logo comprised of
a combined word mark or letter mark and
a pictorial mark ,abstract mark , mascot.
Eg:
12. The last major type of logo is the emblem.
An emblem logo consists of font inside a
symbol or an icon. These logos tend to
have a traditional appearance about them
that can make a striking impact , thus they
are often the go-to choice for many
Schools, Organizations or Government
agencies.
Eg:
