This document defines and describes different types of logos. It begins by defining a logo as a graphic representation of a company, organization, or brand that is uniquely designed for easy recognition. The key qualities of a good logo outlined are that it should be simple, memorable, timeless, versatile, and appropriate. There are three main categories of logos: letterform logos using letters or words, pictorial logos using images, and combination logos integrating both images and letters. Specific types within these categories include monograms, word marks, icons, emblems, event logos, and mascot logos. The document provides examples and descriptions of each type of logo.
*Types of logo design
*How to design a logo?
Why is a logo important?
What a logo should represent?
Which logo colors mean what?
Types of Logo
Lettermarks (or monogram logos)
Wordmarks (or logotypes)
Pictorial marks (or logo symbols)
Abstract logo marks
Mascots
Combination Mark
Emblem
Gestalat Theory of Visual Perception_Mujeeb Riaz .pdfMujeeb Riaz
Gestalt Theory of Visible Perception..
The classic principles of the gestalt theory of visual perception include similarity, continuation, closure, proximity, figure/ground, and symmetry & order (also known as prägnanz). Others, such as “common fate,” have been added in recent years.
What is the Gestalt theory of visual perception?
What are the theories of perception?
What are the applications of Gestalt theory?
Who proposed Gestalt Theory?
*Types of logo design
*How to design a logo?
Why is a logo important?
What a logo should represent?
Which logo colors mean what?
Types of Logo
Lettermarks (or monogram logos)
Wordmarks (or logotypes)
Pictorial marks (or logo symbols)
Abstract logo marks
Mascots
Combination Mark
Emblem
Gestalat Theory of Visual Perception_Mujeeb Riaz .pdfMujeeb Riaz
Gestalt Theory of Visible Perception..
The classic principles of the gestalt theory of visual perception include similarity, continuation, closure, proximity, figure/ground, and symmetry & order (also known as prägnanz). Others, such as “common fate,” have been added in recent years.
What is the Gestalt theory of visual perception?
What are the theories of perception?
What are the applications of Gestalt theory?
Who proposed Gestalt Theory?
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
A do-it-yourself logo design guide for non-designers, this short presentation will help you think through the ideas behind creating a logo—and will introduce you to an online tool that practically does the work for you. Check it out.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
Introduction to Adobe Illustrator Basics. Adobe Illustrator lessons (high school level). Explains the difference between bitmap and jpeg. Explains the uses of Adobe Illustrator in the Graphic Design market.
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
A do-it-yourself logo design guide for non-designers, this short presentation will help you think through the ideas behind creating a logo—and will introduce you to an online tool that practically does the work for you. Check it out.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
Introduction to Adobe Illustrator Basics. Adobe Illustrator lessons (high school level). Explains the difference between bitmap and jpeg. Explains the uses of Adobe Illustrator in the Graphic Design market.
A logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude towards a product.
Some collected info about LOGO DESIGN and few details on how to make a good one. I hope it would help and motivate you viewers.
Thank you.
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Logos are a cornerstone of web design encapsulating a brand's identity in a visual symbol. They serve as a memorable emblem, fostering recognition and communicating the essence of a business or entity. Let's see into the specific points listed below as highlighted by the best web design company in Delhi-
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Visit your state or countys website where vital statistical infor.docxdickonsondorris
Visit your state or county's website where vital statistical information is provided. Write a two-page essay that analyzes and addresses factors that affect vital statistics and population trends. Discuss how these factors affect the population growth rate in the U.S. Be sure to list at least three factors and provide statistical data in your analysis.Make sure to provide a minimum of 3 APA formatted references along with the URLs from where you obtained the data.
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LOGO DESIGN
This project is an opportunity to create a unique logo for a fictional company.
Objective: To create a logo for one of the following company's that captures the attention of the demographic while depicting the nature of the business. You will also develop a branding guidelines sheet for your logo. The brand guide will include color & type; along with images utilizing logo on building structure and street advertisement as a communication device.
Graphic Design skills: Formal elements of design such as focal point, hierarchy, eye flow (continuation), unity through grids, balance using negative and positive space.
Typographic Concepts: Typographic rules, leading, kerning, alignment, use of serif, sans serif, and script type faces. Using classic typefaces or typeface that communicate a style, purpose or message.
Computer Layout Skills: Photoshop: Tools, techniques, layers to create a logo.
Style: You want to make sure it will fit well in your company's theme. Look at examples of company logos to see what has been done and what you can do.
logo types
Pictorial / Abstract Symbol:
[Click on the arrow to see samples] This type of mark represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. The abstract symbols can often take on a target market or stylistic form, (technology, health care, or nonprofit, etc). However, in many cases you will find a graphic representation of a pictorial object in a logo mark; a recognizable noun, (an apple, a panda bear, a rabbit, a tree, etc).
Wordmark:
[Click on the arrow to see samples]
Other samples click here This logo type is a uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. Examples of a wordmark include Sony, Samsung and Microsoft. Other great examples are Facebook and Google, the world’s most visited website. However, word marks are used in other industries as well and often become iconic in their typographic treatments, such as Coca Cola, Disney, Ray Ban, or Subway.
logo types
logo types
Lettermark:
[Click on the arrow to see samples]
This type of logo is exclusively typographic. The lettermark uses the company name written ...
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. What is a logo?
A logo is a graphic representation or symbol of a company/business,
organization, institution, person, special event, product or service
offered.
• It is uniquely designed for easy recognition.
• It should be a powerful persuasive ambassador for a business,
organization, institution or individual.
3. The logo is part of the branding process.
Why need a logo?
2. For Promotion
1. For Identification
• A logo is needed to identify the business, organization, institution.
• It says who you are.
• A logo is needed to say what industry you are in, what type of service you offer.
The overall vibe of the business or organization.
• Needed for differentiation from similar products.
4. A good logo is peculiar, practical and simple in design and is effective in
conveying the intended message.
What makes a good Logo?
• It must be bold and simple yet striking in appearance.
The qualities of a good logo are:
• Simple
• Memorable
• Timeless
• Versatile
• Appropriate
5. The qualities of a good logo
• A simple logo design is recognized easily and is easily remembered.
• The design is simple and unique.
1. Simple
6. • A good logo design must be eye catching and visually
appealing to the viewer thus making it easy to remember.
• Also to be memorable it must be simple and appropriate.
2. Memorable
7. • A good logo should be timeless meaning that it will transcend
through many years. It should be still effective in 10, 20, 50
years.
An example is the Coca-Cola logo which has barely changed since
1885 and has remained effective through time.
3. Timeless
8. • Must be able to work in both horizontal and vertical formats.
• A good logo must be able to work in different mediums, format and applications
e.g in vector format, pdf, png and jpeg.
• Must be able to be worked in black and white as well as in colour. It should be able to
be printed in one colour and printed in reverse (i.e. a light logo on a dark
background).
• Must be able to work at different sizes e.g. be shrunk to pocket size and enlarged to
billboard size.
4. Versatile
9. • A logo should be designed for its intended purpose. The choice of
lettering and image used must be appropriate for the intended
audience.
5. Appropriate
This logo is for an animal park where persons can swim and interact with friendly
stingrays in reef setting. The illustration shows a friendly caricature of a stingray
splashing in the water. The lettering style used is also ‘free-spirited’ .
10. CATEGORIES
Types of Logos
1. LETTERFORM
LOGOS
2. PICTORIAL
LOGOS
3. COMBINATION
LOGOS
Acronyms Monograms
Words
(word mark)
Abstract
Icons/Symbols
Mascot
Emblems
TYPES
• There are 3 main categories of logos. From these several types of logo
designs are created.
Event Logos
11. • Also called ‘letter mark logos’, these logos are made using lettering only.
1. LETTERFORM LOGOS
Types of Logos
• They are designed using either:
a. Acronyms – an abbreviation that forms a new word using the first
letter of each word in the phrase e.g. NASA (National Aeronautics
and Space Administration).
12. LETTERFORM LOGOS
b. Monograms – a designed created using two or more letters combined
like a person’s initials or the first letters of each word of the business
or organization.
c. Word Mark – which is a logo designed using a word with a specific font
style that suits.
13. A pictorial logo is one that uses a graphic image or symbol that has
been simplified or stylized.
2. PICTORIAL LOGOS
• The image is either an abstract or Iconic (literal representation) of the
organization, company or product.
• Referred to as Iconic/symbolic logos.
Iconic logos Abstract logo
14. Logos created using both text and images which represent the
company, organization, institution, product etc, in the same design.
#3. COMBINATION LOGOS
• In a combination logo design, the text/words and image are integrated
OR the text/words and image are separate or place next to each other.
15. • These logos are the oldest type of logos.
• The design includes text, a symbol or image inside a geometric shape or border.
• The designs are usually more detailed than other types of logos.
• Crests, schools and educational institution logos are emblem logos.
3. COMBINATION LOGOS - EMBLEM LOGOS
University of Nottingham University of the West Indies
Jennings Secondary School
16. 3. COMINATION LOGOS - EVENT LOGOS
• Logos of this type advertise an event and are usually made up of words and
images. However what distinguishes them from other logos is that the date of the
event is a part of the design and therefore makes it unique .
17. 3. COMBINATION LOGOS - MASCOT LOGOS
• The design must be legible, simplified and unique
• It must be fun, playful and friendly and engaging.
• The name of the business or the team may be included in the
logo design.
Mascot logos use an illustrated character or caricature (cartoon) chosen by
the organization, business or team that acts as an ambassador.
18. Resources
• Cass, Jacob. (2009). Vital tips for effective logo design.
https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/
• Kate. (2022). Different types of logos: which one is right for your business.
https://looka.com/blog/different-types-of-logos/
• Light, Brian. 1989. Starting design and communication. Essex: Longman Group UK Limited
• Place, Jennifer. 1995. Creating logos and letterheads. Ohio: North Light Books