The document defines logos and logotypes as symbols or designs that represent a company and help facilitate typesetting. Logos can consist of typography using a company's name or an imagotype using an abstract image. Good logos are simple, memorable, timeless, versatile, and appropriate to represent a company. When creating a logo, it should transmit the brand's personality through visual characteristics that appeal to its target audience. The design process aims to create a logo that is simple, efficient, and aesthetically pleasing while effectively representing the associated product or brand.

1. Visual Arts
Logotype / Logo.

2. LOGO, LOGOTYPE.
Definition:
 A logo is a group of letters, symbols, abbreviations,
figures etc, cast in a single block to facilitate typesetting.

3. It is the signature of a
company that can be
applied in all kinds of
printed or visual material. A
good logo design reflects the
corporate identity of a
company and is of
fundamental importance in
the success of this.

4. Typography
 The logo (typography) is a design that consists, most of the times, only of a
unique and original typography that is usually the name of the company or
brand.

5. Imagotype
 The imagotype (figurative or abstract image) is an icon
(drawing, outline, line) that identifies the identity of a
brand and dispenses with the use of typography.
 Examples of this are: Nike, McDonald's, Ferrari, Apple,
etc.

6. Typography and image, work in team to represent the logo.
 Design a logo: http://www.logogarden.com/

7. Creating a logo:
At the time of creating a logo, we must note that it should be:
Simple: Clean, easy to write.
Memorable: Usually, the easiest element to remember a brand is the color. Other
symbols or codes can help to recall a brand.
Timeless: Contemporary, but something classic. A lot of brands logos updated
every 20 years.
Versatile: Adaptable. Must adapt to the target market. Not very modern to
conservative consumers, not very conservative to modern markets.
Appropriate: Convenient, adequate. Represents a product and is aimed at a
specific audience.

8.  The corporate identity of a company is its letter of introduction. This
identity depends on image people form of that organization.

10. Creating a logo:
Process.
 The logo transmits the brand personality. It will have certain characteristics depending
on the audience it is aimed. It should be simple, efficient and aesthetic.
 The design and creation of the logo is important because it will represent a certain
product or brand.
 Nowadays we have many tools to draw and design with ease and precision.
Often the logo images are based on
schemes and simplifications of the
previous drawing.

14. Vocabulary:
 Typesetting: Composición tipográfica.
 Brand: Marca.
 Company: Empresa, compañía.
 Outline: Contorno.
 Signature: Firma.
 Print: Imprimir, publicar.
 Success: Éxito.
 Memorable: Memorable, fácil de recordar.
 Timeless: Intemporal, atemporal.
 Letter of introduction: Carta de presentación.
 Clarity: Claridad, nitidez.
 Warmth: Calor, amabilidad, cordialidad.
 Cheerful: Feliz, alegre, alentador.
 Bold: Valiente, audaz, atrevido.
 Youthful: Juvenil.
 Wise: Sabio, inteligente.

15. Vocabulary:
 Dependable: Fiable, seguro,.
 Strength: Fuerza, solidez, fortaleza.
 Trust: Creer, confiar.
 Peaceful: Tranquilo, pacífico.
 Growth: Crecimiento, desarrollo.
 Balance: Equilibrio, imparcialidad, armonía.