MEANING:A logo is a graphic mark or emblem commonly
used by commercial enterprises, organizations and
even individuals to aid and promote instant public
recognition. Logos are either purely graphic
(symbols/icons) or are composed of the name of
the organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was
a uniquely set and arranged typeface or colophon.
At the level of mass communication and in common
usage a company's logo is today often synonymous
with its trademark or brand.
TYPES OF LOGO:THERE ARE FIVE TYPES OF LOGO.
1. Wordmark – Is a uniquely styled font type that
spells out the company or brand name. Technology
companies usually use this type of logo, as stylized
text looks best on electronics and expresses the
sophistication of a company. Examples of a
wordmark include Sony, Samsung and Microsoft.
Other great examples
are Facebook and Google, the world’s most
2. Symbolic (Brandmark): If an picture says a thousand
words, a memorable symbol says volumes. One of the most
difficult tasks in developing a brand is to find a symbol that
represents all the positive attributes you want your company to
be associated with. The image has to convey a message and
remind the viewer of the brand name. Not an easy mix, but
many companies have got it down.
3. Combination Mark – Is the combination of a symbol and a
wordmark. The purpose of the combination mark is to create
an identity that embodies a given company through the use of
a symbol and type treatment. In certain situations and with
proper investment of time & money, a strong combination mark
can use its symbol to represent the company without the use
of text. Great examples include; Mexicana Airlines,Bank of
America, 9/11 Memorial, and Rip Curl.
4. Emblem (Text Inside Symbol):Unlike combination marks, which position text and
symbols side-by-side, emblems involve placing text
inside of a symbol so that the two are practically
inseparable. Most notable emblem logos include; Harley
Davidson, UPS and NFL.
5. Lettermark :–
Are exclusively typographic. The lettermark
uses the company name written out, yet has a symbol
representing the company through the use of its initials or
the brands first letter. Think HP, IBM and Honda.
CONCLUSION:Deciding on a basic logo style should be one of your
very first steps in developing a visual brand. Once
you decide which type of logo design will work best
for your company, you can choose a logo color
scheme, font and other details to represent your