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The Future of
StrategyMUmBRELLA 2017
Stewart Gurney
Chief Strategy Officer
Mitch Hunter
Head of Strategy
Australia
Jessey Chew
Head of Strategy &
Platforms
Malaysia
Poma P.
Malantic
Head of Strategy
Philippines
Gareth
O’Connor
Strategy Director
New Zealand
It is 11.59 on AI eve
4
5
“The role of a
strategist will be
connect brands with
VPAs not humans”
6
“Communications or
media strategists will
no longer just be in
media agencies”
7
“For global brands all
strategic thinking will
be done globally, and
activated locally”
8
“Creativity will be less
important as all
marketing effects will be
directly attributable and
quantifiable”
STRAGETIC THINKING
WILL BE MORE
CONVERSATIONAL
AND CONSULATATIVE
LESS SUBJECTIVITY
AND MORE SOLIDITY
A MORE EMPIRICAL,
TANGIBLE AND
BUSINESS-CENTRIC
DISCIPLINE
International Speakers: The Future of Strategy presentation

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International Speakers: The Future of Strategy presentation