1. 1

2. What I believe
Our human desire to connect and interact with one another has ushered in
the age of engagement, where the brands must support C to C marketing
I believe data driven marketing solutions, which, when properly framed
within a marketing story, create actionable data for creating content and
accountable results
Brand’s must have a deep passion for understanding their consumer,
exploring where they interact socially, who they are interacting with, and what
they are saying
Brand’s must deliver branded content by connecting people stories and
product stories at the point of consumer engagement
2

3. What I’ve learned
3

4. Brand Experience
4

5. Companies I’ve worked for
5

6. My Experience: Mindshare
Generated weekly, monthly, and quarterly excel reports assessing
the performance of our client’s display, mobile, and video digital
advertising campaigns.
Leveraged Ad-Server tools such as Doubleclick and Fluent to
collect and synthesize data on digital advertisements.
Organized Ad-Server data in Excel, ensuring the data is accurate,
searching for data anomalies, and offering analytical insights for
the Digital Media Strategy team.
6

7. My Experience: SapientNitro
Collected and analyzed qualitative and quantitative data using a
range of research methodologies such as surveys, interviews,
social chatter analyses, and secondary source reviews
Assisting multidisciplinary teams by turning insights into actionable
marketing strategy for Fortune 500 clients such as CVS, Regions
Bank, and the Weather Channel.
strategy
Led client facing projects, facilitating project workflow and
ensuring that deliverables were completed on time, on budget,
and on strategy.
7

8. My Experience: Adelopod Group
Generating advisory reports outlining Adelopod’s recommendations
on how to maximize brand value through social media
Followed social media metrics such as engagement rate, retweet
rates, and impression reach.

9. My Experience: Greenlight Biofuels
Added 25 New Accounts
Increased Greenlight’s collection of
waste vegetable oil by 2000 gallons
per month
Successfully communicated the value of
Greenlight Biofuels’ services through
persuasive presentations
9

10. Education
My B.A. degree in Economics and Political Science is from Emory University
Cumulative GPA: 3.6, Economics GPA 3.62
Phi Eta Sigma: The National Scholastic Honor Society, Inducted December
2008
Omicron Delta Epsilon: Economics Honor Society, Inducted May 2009
Graduated in May 2012 from Emory University
10

11. Recommendations
“Sam is easy to work with and consistently
delivers. He accomplished each task “Even this early in his career,
diligently and with great results” I can see Sam on the right
path and moving toward a
“Sam is driven and determined to work in leadership position in
Marketing. He knows what he wants, keeps Marketing in the future”
his eye on the target and has made a lot of
the right choices to jump-start his career”
- Melissa Read, Director of Marketing and Analysis, SapientNitro
“I was very impressed with his work ethic, as
he went above and beyond on every project” - Robin Green,
Senior Associate,
“I believe Sam's focus, attention to detail, and SapientNitro
eagerness to learn will make him an invaluable
part of any team”
11

12. Contact Information
973.885.3197
Samuelstein89@gmail.com
http://www.linkedin.com/pub/samuel-stein/1b/3b8/997
http://the-digital-strategist.blogspot.com/
12