Knowledge. Performance. Impact. ENGAGING FROM THE TOP: A LEADER’S ROLE IN ENGAGEMENT 
#EmployeeEngagement 
& @gpcorp 
June 12, 2014
(800) 263-6317 or (805) 690-5753 
Tweeting? Please use this tag: #EmployeeEngagement& @gpcorp
For More Info / To Register / To Access Archive: 
Search “Webinars” or “On Demand” at TrainingIndustry.com 
(800) 263-6317 or (805) 690-5753
4 
ABOUT THE PRESENTER 
Christopher Rice 
Head of BlessingWhite, A Division of GP Strategies
5 
Strong correlation with business performance
6 
“We no longer worry about calculating ROI for this.We simply accept the premise that an engaged workforce is essential for the success of the company.” 
-Pat Hasbrook, SVP HR, Experian
7 
•Strong correlation with business performance 
•Greater leverage as organizations adopt more fluid, ambiguous reporting structures 
•Part of a larger societal trend
8 
THE EXECUTIVE’S CHALLENGE 
Drive the direction and engagement of a large team without the benefit of a direct one-on-one reporting relationship
9 
WHERE DO WE START?
10 
•Start with an actionable, practical definition 
•Senior leader commitment 
•Clear accountabilities at the Individual, Manager, and Executive levels 
•Use the survey to support, not drive, your engagement efforts 
HOLISTIC VIEW
11 
WWW.BLESSINGWHITE.COM/RESEARCH
12 
INDIVIDUALS…
13 
AN INDIVIDUALIZED EQUATION 
J 
K 
L 
L 
J
14 
INDIVIDUALS, MANAGERS, EXECUTIVES
HOW INSPIRING IS THE COMMUNICATION OF YOUR SENIOR LEADERS AT YOUR COMPANY RIGHT NOW? 
A.Very effective 
B.Somewhat effective 
C.Not too effective 
D.Not at all effective 
E.Unsure 
Check one only
HOW INSPIRING IS YOUR COMMUNICATION? 
16 
ExecutiveMiddle/Front Line 
Very effective 47% 8% 
Somewhat effective46%18% 
Not too effective5%35% 
Not at all effective 1% 34% 
Unsure1%5%
Communicating forcommitment 
vs. compliance 
To inspire others to willinglytake action to effect change
Source: Joanne Martin and Melanie Powers, Credibility. 
A. 
Story Only 
B. 
Statistics 
C. 
Statistics andStory 
D. 
PolicyStatement 
Which was the most convincing evidence for MBA students?
Which was the most convincing evidence for MBA students? 
Source: Joanne Martin and Melanie Powers, Credibility. 
A. 
Story Only 
B. 
Statistics 
C. 
Statistics andStory 
D. 
PolicyStatement 

20 
WHAT ARE LEADERSGOOD AT? 
Source: BlessingWhite 
Competence 
Business Aptitude 
Internal Attunement 
Clarity 
Responsibility 
Connection 
Trustworthiness 
External Attunement 
Depth 
Empathy
21 
WHAT ARE LEADERS GOOD AT? 
Business Aptitude 
Responsibility 
Clarity 
Internal Attunement 
Trustworthiness 
Empathy 
External Attunement 
Depth 
High 
Low 
BUSINESS COMPETENCE 
PERSONAL CONNECTION 
Source: BlessingWhite
22 
WHAT REALLYMATTERS? 
(6) Empathy 
(5) Trustworthiness 
(1) Business Aptitude 
(8) Depth 
(7) External Attunement 
(3) Clarity 
(2) Responsibility 
(4) Internal Attunement 
PERSONAL CONNECTION 
Source: BlessingWhite 
High 
Low
23 
LEADERS YOU’VE FOLLOWED 
•Think of a leader that you willingly followed 
•Think about one specific behavior you observed that made you wantto follow 
Image Source: Wikipedia.com
24 
AUTHENTIC, INSPIRING LEADER 
“One who inspires others to commit fully to a causethrough words and actions that are entirely consistentwith our internal experience of who that leader is.”
25 
CONNECTINGWITH OTHERS 
Understand 
MIND 
See 
IMAGINATION 
Feel 
HEART 
Data/Statistics 
Authority 
Case Study 
Imagery 
Metaphor 
Story 
Personal Experience 
Values
26 
THE EXECUTIVE BRAIN? 
Balanced Mindshare 
Actual Mindshare
27 
DO WHAT I SAY…
28 
DO ONE THING –EXPECT ANOTHER 
Sure, engagement is important, but don’t let it get in the way of delivering results. 
So what were those survey action lists about?
29 
MODEL THE BEHAVIOR 
•Builds executive commitment 
•Provides guidance to the managers 
•Builds trust
30 
ENGAGEMENT BY ORGANIZATIONAL LEVEL 
N=2526 
North American Data 
2013
31 
A DEAD BATTERY…
32 
TRUST IS UP 
2012: 57% trust senior leaders vs. 52%in 2010
33 
TRUST IS UP, BUT MANAGERS ARE STILL AHEAD 
2013: 57%trust senior leaders vs. 52%in 2010 
2013: 74% trust their managers vs. 72%in 2010
34 
One of the most important things to those around you is knowing who you are. 
THE IMPORTANCE OF BEING KNOWN
35 
ALIGN, ALIGN, ALIGN 
Take every opportunity to keep people focused and aligned on the end goal.
36 
“I am no different than the average employee.If I had an understanding of what the organization needed, why the organization was doing what it was doing, and how my role and actions fit in, then I was super engaged.” 
-David Norton, former Group Chairman, Global Pharmaceuticals, Johnson & Johnson
37 
NOT AN EITHER/OR 
Satisfaction and contribution are mutually reinforcing. 
People are more engaged when they are clear on direction, goals, and required outcomes.
38 
CONCLUSION 
•Executives must articulate the actual impact engagement will have on the business. 
•Connect personally to engagement. Are they engaged themselves? What fuels their fire? 
•Bring this personal passion into their communication efforts to build trust and inspire others to higher levels of engagement and performance. 
•Develop stronger connection skills and communication skills. 
•Align, align, align. 
Inspiration & Commitment, 
Not Information & Compliance
39 
WHOSE JOB IS IT? 
Dimension 
Accountability 
Ultimately accountable for their own engagement. Only they know what truly motivates them on the job. They need to ACT. (Assess motivators; Communicate with manager; Take action) 
Are accountableto create an environment where engagement can thrive. They need to CAREabout engagement. 
(Coach around career, development, and engagement; Align interests and priorities; Recognize and be Engaged themselves) 
Leadershave to play all three roles. They need to be engaged. They need to CAREabout their team’s engagement, and they need to make their CASEfor engagement. 
(build a sense of Community; be Authentic in what they say and do; help employees find Significance in their work; Excite followers to exceptional performance)
© 2014 GP Strategies Corporation. All rights reserved. GP Strategies, GP Strategies and logo design, BlessingWhite, RovsingDynamics, Asentus, Information Horizons, PMC, Sandy, Bath Consultancy Group, Academy of Training, Martonhouse, Via Training, BeneastTraining, Ultra, RWD, Communication Consulting, Option Six, Milsom, Clutterbuck Associates, PerformTech, Future Perfect, SmallpeiceEnterprises, Prospero Learning Solutions, LorienEngineering Solutions, GPiLEARN, GPCALCS, GPSteam, EtaPRO, and VirtualPlantare trademarks or registered trademarks of GP Strategies Corporation in the U.S. and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Proprietary to GP Strategies Corporation 
gpstrategies.com 
Christopher Rice 
Head of BlessingWhite, 
A Division of GP Strategies 
Email: crice@gpstrategies.com 
Phone 908.431.2148 
www.blessingwhite.com
For More Info / To Register / To Access Archive: 
Search “Webinars” or “On Demand” at TrainingIndustry.com 
•Jun 17: Aligning Training & Development to the Revenue Engine 
•Jun 24: Should HR Care About Big Data? 
•Jun 26: Overcoming the Hurdles of Online Training 
UPCOMING WEBINARS
Join our LinkedIn Group to continue this discussion. 
MORE WAYS TO ENHANCE PERFORMANCE IMPROVEMENT 
Visit the TrainingIndustry.com Webinars page for more information.
THANK YOU! 
On behalf of TrainingIndustry.com, thanks to: 
Today’s Speakers: Christopher Rice 
Today’s Sponsor: GP Strategies 
All of you for attending! 
Questions or Comments? Please contact Amanda Longo: 
alongo@trainingindustry.com 
Knowledge. Performance. Impact.

Engaging From the Top: A Leader’s Role

  • 1.
    Knowledge. Performance. Impact.ENGAGING FROM THE TOP: A LEADER’S ROLE IN ENGAGEMENT #EmployeeEngagement & @gpcorp June 12, 2014
  • 2.
    (800) 263-6317 or(805) 690-5753 Tweeting? Please use this tag: #EmployeeEngagement& @gpcorp
  • 3.
    For More Info/ To Register / To Access Archive: Search “Webinars” or “On Demand” at TrainingIndustry.com (800) 263-6317 or (805) 690-5753
  • 4.
    4 ABOUT THEPRESENTER Christopher Rice Head of BlessingWhite, A Division of GP Strategies
  • 5.
    5 Strong correlationwith business performance
  • 6.
    6 “We nolonger worry about calculating ROI for this.We simply accept the premise that an engaged workforce is essential for the success of the company.” -Pat Hasbrook, SVP HR, Experian
  • 7.
    7 •Strong correlationwith business performance •Greater leverage as organizations adopt more fluid, ambiguous reporting structures •Part of a larger societal trend
  • 8.
    8 THE EXECUTIVE’SCHALLENGE Drive the direction and engagement of a large team without the benefit of a direct one-on-one reporting relationship
  • 9.
    9 WHERE DOWE START?
  • 10.
    10 •Start withan actionable, practical definition •Senior leader commitment •Clear accountabilities at the Individual, Manager, and Executive levels •Use the survey to support, not drive, your engagement efforts HOLISTIC VIEW
  • 11.
  • 12.
  • 13.
    13 AN INDIVIDUALIZEDEQUATION J K L L J
  • 14.
  • 15.
    HOW INSPIRING ISTHE COMMUNICATION OF YOUR SENIOR LEADERS AT YOUR COMPANY RIGHT NOW? A.Very effective B.Somewhat effective C.Not too effective D.Not at all effective E.Unsure Check one only
  • 16.
    HOW INSPIRING ISYOUR COMMUNICATION? 16 ExecutiveMiddle/Front Line Very effective 47% 8% Somewhat effective46%18% Not too effective5%35% Not at all effective 1% 34% Unsure1%5%
  • 17.
    Communicating forcommitment vs.compliance To inspire others to willinglytake action to effect change
  • 18.
    Source: Joanne Martinand Melanie Powers, Credibility. A. Story Only B. Statistics C. Statistics andStory D. PolicyStatement Which was the most convincing evidence for MBA students?
  • 19.
    Which was themost convincing evidence for MBA students? Source: Joanne Martin and Melanie Powers, Credibility. A. Story Only B. Statistics C. Statistics andStory D. PolicyStatement 
  • 20.
    20 WHAT ARELEADERSGOOD AT? Source: BlessingWhite Competence Business Aptitude Internal Attunement Clarity Responsibility Connection Trustworthiness External Attunement Depth Empathy
  • 21.
    21 WHAT ARELEADERS GOOD AT? Business Aptitude Responsibility Clarity Internal Attunement Trustworthiness Empathy External Attunement Depth High Low BUSINESS COMPETENCE PERSONAL CONNECTION Source: BlessingWhite
  • 22.
    22 WHAT REALLYMATTERS? (6) Empathy (5) Trustworthiness (1) Business Aptitude (8) Depth (7) External Attunement (3) Clarity (2) Responsibility (4) Internal Attunement PERSONAL CONNECTION Source: BlessingWhite High Low
  • 23.
    23 LEADERS YOU’VEFOLLOWED •Think of a leader that you willingly followed •Think about one specific behavior you observed that made you wantto follow Image Source: Wikipedia.com
  • 24.
    24 AUTHENTIC, INSPIRINGLEADER “One who inspires others to commit fully to a causethrough words and actions that are entirely consistentwith our internal experience of who that leader is.”
  • 25.
    25 CONNECTINGWITH OTHERS Understand MIND See IMAGINATION Feel HEART Data/Statistics Authority Case Study Imagery Metaphor Story Personal Experience Values
  • 26.
    26 THE EXECUTIVEBRAIN? Balanced Mindshare Actual Mindshare
  • 27.
    27 DO WHATI SAY…
  • 28.
    28 DO ONETHING –EXPECT ANOTHER Sure, engagement is important, but don’t let it get in the way of delivering results. So what were those survey action lists about?
  • 29.
    29 MODEL THEBEHAVIOR •Builds executive commitment •Provides guidance to the managers •Builds trust
  • 30.
    30 ENGAGEMENT BYORGANIZATIONAL LEVEL N=2526 North American Data 2013
  • 31.
    31 A DEADBATTERY…
  • 32.
    32 TRUST ISUP 2012: 57% trust senior leaders vs. 52%in 2010
  • 33.
    33 TRUST ISUP, BUT MANAGERS ARE STILL AHEAD 2013: 57%trust senior leaders vs. 52%in 2010 2013: 74% trust their managers vs. 72%in 2010
  • 34.
    34 One ofthe most important things to those around you is knowing who you are. THE IMPORTANCE OF BEING KNOWN
  • 35.
    35 ALIGN, ALIGN,ALIGN Take every opportunity to keep people focused and aligned on the end goal.
  • 36.
    36 “I amno different than the average employee.If I had an understanding of what the organization needed, why the organization was doing what it was doing, and how my role and actions fit in, then I was super engaged.” -David Norton, former Group Chairman, Global Pharmaceuticals, Johnson & Johnson
  • 37.
    37 NOT ANEITHER/OR Satisfaction and contribution are mutually reinforcing. People are more engaged when they are clear on direction, goals, and required outcomes.
  • 38.
    38 CONCLUSION •Executivesmust articulate the actual impact engagement will have on the business. •Connect personally to engagement. Are they engaged themselves? What fuels their fire? •Bring this personal passion into their communication efforts to build trust and inspire others to higher levels of engagement and performance. •Develop stronger connection skills and communication skills. •Align, align, align. Inspiration & Commitment, Not Information & Compliance
  • 39.
    39 WHOSE JOBIS IT? Dimension Accountability Ultimately accountable for their own engagement. Only they know what truly motivates them on the job. They need to ACT. (Assess motivators; Communicate with manager; Take action) Are accountableto create an environment where engagement can thrive. They need to CAREabout engagement. (Coach around career, development, and engagement; Align interests and priorities; Recognize and be Engaged themselves) Leadershave to play all three roles. They need to be engaged. They need to CAREabout their team’s engagement, and they need to make their CASEfor engagement. (build a sense of Community; be Authentic in what they say and do; help employees find Significance in their work; Excite followers to exceptional performance)
  • 40.
    © 2014 GPStrategies Corporation. All rights reserved. GP Strategies, GP Strategies and logo design, BlessingWhite, RovsingDynamics, Asentus, Information Horizons, PMC, Sandy, Bath Consultancy Group, Academy of Training, Martonhouse, Via Training, BeneastTraining, Ultra, RWD, Communication Consulting, Option Six, Milsom, Clutterbuck Associates, PerformTech, Future Perfect, SmallpeiceEnterprises, Prospero Learning Solutions, LorienEngineering Solutions, GPiLEARN, GPCALCS, GPSteam, EtaPRO, and VirtualPlantare trademarks or registered trademarks of GP Strategies Corporation in the U.S. and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Proprietary to GP Strategies Corporation gpstrategies.com Christopher Rice Head of BlessingWhite, A Division of GP Strategies Email: crice@gpstrategies.com Phone 908.431.2148 www.blessingwhite.com
  • 41.
    For More Info/ To Register / To Access Archive: Search “Webinars” or “On Demand” at TrainingIndustry.com •Jun 17: Aligning Training & Development to the Revenue Engine •Jun 24: Should HR Care About Big Data? •Jun 26: Overcoming the Hurdles of Online Training UPCOMING WEBINARS
  • 42.
    Join our LinkedInGroup to continue this discussion. MORE WAYS TO ENHANCE PERFORMANCE IMPROVEMENT Visit the TrainingIndustry.com Webinars page for more information.
  • 43.
    THANK YOU! Onbehalf of TrainingIndustry.com, thanks to: Today’s Speakers: Christopher Rice Today’s Sponsor: GP Strategies All of you for attending! Questions or Comments? Please contact Amanda Longo: alongo@trainingindustry.com Knowledge. Performance. Impact.