Festivals, Musicians and Industry Insiders: How Not to Screw Up Music-Based Marketing
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Pedestrian Group curated a panel session on the do’s and don’ts of partnering with the music industry, from festival sponsorships to music in advertisements and content.
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Festivals, Musicians and Industry Insiders: How Not to Screw Up Music-Based Marketing
- 4. WE ASKED OVER 50 MUSIC INDUSTRY INSIDERS THEIR THOUGHTS ON WHO’S DOING WELL AND HOW NOT TO SCREW IT UP.
- 5. WHAT DO BRANDS COMMONLY GET WRONG? 1. Overt branding or in your face product placement 2. Failure to truly understand or research the festival or artist 3. Under paying artists 4. Failing to choose artists their audience actually likes 5. Unoriginal or ‘half-cooked’ ideas 6. Not thinking long-term 7. Copyright – using people’s music without their permission 8. Unrealistic expectations of artists 9. Retain flexibility to be reactive
- 6. THE TOP 3 BRANDS FOR CONNECTING WITH MUSIC 1. Red Bull 2. Smirnoff 3. Jack Daniels
- 7. “Red Bull do a great job. They bring cool artists to my attention. They are ahead instead of being 3 years behind like a lot of brands” // Adam Bozzetto, For Life / Wordlife & Heaps Decent.
- 8. WHAT’S TRENDING? CREATING PRODUCTS DIRECTLY WITH ARTISTS.
- 9. WHAT’S TRENDING? WORKING WITH ARTISTS & FESTIVALS TO SOLVE REAL PROBLEMS
- 10. WHAT’S TRENDING? COMBINING MUSIC & NEW TECHNOLOGY TO INNOVATE
- 11. WANT TO GET A COPY OF THE PRESO OR BOOK IN A MUSIC MARKETING HACKATHON? HIT US UP CHRIS@PEDESTRIANGROUP.COM.AU
- 12. THANK YOU