Pedestrian Group curated a panel session on the do’s and don’ts of partnering with the music industry, from festival sponsorships to music in advertisements and content.

4. WE ASKED OVER 50 MUSIC
INDUSTRY INSIDERS THEIR
THOUGHTS ON WHO’S DOING WELL
AND HOW NOT TO SCREW IT UP.

5. WHAT DO BRANDS COMMONLY GET WRONG?
1. Overt branding or in your face product placement
2. Failure to truly understand or research the festival or artist
3. Under paying artists
4. Failing to choose artists their audience actually likes
5. Unoriginal or ‘half-cooked’ ideas
6. Not thinking long-term
7. Copyright – using people’s music without their permission
8. Unrealistic expectations of artists
9. Retain flexibility to be reactive

6. THE TOP 3 BRANDS FOR CONNECTING WITH MUSIC
1. Red Bull
2. Smirnoff
3. Jack Daniels

7. “Red Bull do a great job. They bring cool artists to my attention. They are ahead instead of being 3 years
behind like a lot of brands” // Adam Bozzetto, For Life / Wordlife & Heaps Decent.

8. WHAT’S TRENDING?
CREATING PRODUCTS DIRECTLY WITH ARTISTS.

9. WHAT’S TRENDING?
WORKING WITH ARTISTS & FESTIVALS TO SOLVE REAL PROBLEMS

10. WHAT’S TRENDING?
COMBINING MUSIC & NEW TECHNOLOGY TO INNOVATE

11. WANT TO GET A COPY OF THE PRESO OR
BOOK IN A MUSIC MARKETING HACKATHON?
HIT US UP
CHRIS@PEDESTRIANGROUP.COM.AU

12. THANK YOU