Rotary Public Image & Public Relation is very important and now tools have changed to do it.

1. Be a Public Image
Representative in your Club
Presented By: Rtn Mayank Desai
Incredible District Coordinator
PR Digital District 3141

2. The Importance of Publicity &
How It Affects Your Rotary Club
"In the promotion of understanding,
it is important to reach large numbers,
non-Rotarians as well as Rotarians, and
you cannot reach large numbers privately."
~Paul Harris

3. What Is Public Relations?
PR gains an organization or individual exposure to
their audiences; ie: ‘The local community’
PR helps organizations [Rotary] and its local
community adapt mutually to each other.
PR can be used to build rapport with the local
community, the general public and creates
awareness of ‘What’s Rotary’. [Public Image!]
PR spreads information to gain public awareness for
a person to become interested in service, causes and
our organization, and can be seen as a catalyst to
joining Rotary…………….Members!

4. Does RI Encourage PR?
YES!!!!
According to RI:
Public Relation efforts are VITAL to Rotary’s continued
growth & service………….. Members!
Creating a positive image for Rotary is the
responsibility of EVERY Rotarian, locally & globally.

5. Common Misconceptions
Everyone has heard of Rotary. – “No they have
not!”
Everyone knows what Rotary involves. – “They think
we are a charity organization!”
Just because YOU know you’re in Rotary, YOU assume
everyone else does too! “wear that pin!”
If someone really wanted to be in Rotary, they’d ask you
about joining your club. “Really-is it that simple”?
Do we think:”We have always done it like this!”
TIME TO CHANGE! – TRUE!

6. Ways To Promote Rotary
Promote - via the media [Social & Print] , Project Signs, Banners-
club activities which address important community issues, and
expose what Rotary does!.
Develop a club Facebook page and encourage community
organizations and individuals to link to it.
Solicit third party endorsements of Rotary projects.
Ask beneficiaries of Rotary service to speak or endorse
publically on behalf of the club.
Publicize member participation in club activities in business and
trade periodicals as well as at their work places. [ membership
certificates on display in the office]
Wear Rotary Regalia in public - On yourself-on your car!

7. Ways To Promote Rotary
Arrange for Rotary displays in local libraries, Banks, Shopping
malls,Schools,Universities.
Produce a video or take pictures of club activity. Download onto
You Tube,Pinterest , your club Facebook page, Rotary Africa, -
Keep the local press informed - make them part of Rotary!.
Promote & Encourage Rotary’s work with young people. Mentor
and help form an Earlyact,Interact or Rotaract Club.
Seek opportunities for Rotarians to speak at community events
& Schools. { Parents are exposed to ‘What’s Rotary’!]
GO BIG! – Think Brand Rotary!

8. Examples of GOING BIG!

9. YOU ARE ROTARY
Engage new and old members and share
Rotary Stories with visitors to meetings.
BE welcoming
BE friendly
BE conversational
BE a good listener
BE sincere
BE Rotaries Public Image!

11. Thank You - Think Rotary!
Rtn. Mayank Desai