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October Brand and Rotary's Visual Identity. Working Draft

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October Brand and Rotary's Visual Identity. Working Draft

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October Brand and Rotary's Visual Identity. Working Draft

  1. 1. 1 WELCOME TO THE WEBINAR. TO CONNECT TO AUDIO: In the Audio section, select: Telephone - or - Mic & Speakers To improve sound quality, please close all unnecessary programs such as email, MS Office, etc. If you have a cellular device, please move it away from your computer.
  2. 2. ROTARY’S BRAND AND VISUAL IDENTITY October2019 GrowRotaryOnlineWorkshopSeries District5890MembershipMarketingPilot
  3. 3. 3 Nancy Davidson IN CONVERSATION WITH: Tommie Buscemi Emily Tucker Liz Thiam
  4. 4. 4 HOW TO PARTICIPATE IN THE WEBINAR Open or close your control panel. If you can’t hear the audio, select a different speaker option on your computer.
  5. 5. 5 HOW TO PARTICIPATE IN THE WEBINAR Use the question pod to type in your name and location. It may appear differently depending on your device. Instant Join App Desktop application
  6. 6. WHY IS PUBLIC IMAGE IMPORTANT? Membership Public Image Projects & Programs
  7. 7. 7 • Components of strong brands • How a strong brand benefits your club • How correctly & consistently using club logos strengthens and builds awareness of the Rotary brand • Resources available to help LEARNING OBJECTIVES
  8. 8. 8 The Rotary brand is much bigger than its wheel. BRAND: MORE THAN A LOGO
  9. 9. 9  Perception CHARACTERISTICS OF STRONG BRANDS  Emotional Connection  Promise  Distinctive  Recognizable
  10. 10. 1 0 We understand the strength of Rotary:  Perception Rotary brings together leaders from all continents, cultures, and occupations to exchange ideas and take action  Emotional Bond Trust and service above self  Distinct Network of 1.2 million volunteers around the world  Promise Committed to creating lasting change  Recognizable Iconic visual identity THE ROTARY BRAND
  11. 11. 1 1 When we measured awareness of the Rotary brand, we found that it varies greatly across the globe. Source: U.S. omnibus research July 2019 BRAND RECOGNITION
  12. 12. 1 2 UNDERSTANDING OF ROTARY 47% Have heard of Rotary Similarly, when we asked the general public what they knew about Rotary, we got many different answers. Source: U.S. omnibus research July 2019
  13. 13. 1 3 Perception Rotary joins leaders from all continents, cultures and occupations Emotional Bond Trust and service above self Distinct Network of 1.2 million members in communities around the world Promise Committed to using our connections and experience to take action and create lasting change We understand the strength of Rotary: Recognizable Iconic visual identity THE ROTARY BRAND
  14. 14. LOGO EVOLUTION Then and Now
  15. 15. 1 6 POLL
  16. 16. TOMMIE BUSCEMI – WHY BRAND IS IMPORTANT TO ME • Rotary’s visual brand evokes a feeling • Rotary’s program logos all contain the wheel. Easy recognition. • Brush up your personal Rotary impact speech.
  17. 17. PUBLIC IMAGE: CONSISTENCY IS KEY Our brand makes us distinct Consistent logos = recognition Our brand is strong Now is the time for change
  18. 18. PUBLIC IMAGE: CONSISTENCY IS KEY
  19. 19. PUBLIC IMAGE: CONSISTENCY IS KEY
  20. 20. PUBLIC IMAGE: CONSISTENCY IS KEY
  21. 21. WHAT CAN CLUBS DO? Use Rotary’s Brand Center Update your digital presence, especially your club website and social media channels Customize your club brochure
  22. 22. PUT THE PLANS IN ACTION First impressions matter Be on brand
  23. 23. HOW I CAN HELP • We are all brand champions • Tommie and Charlie are your district’s co-Public Image Chairs • We’re just an email away
  24. 24. POLL
  25. 25. Rotary International logos Masterbrand signature Heritage logo, retired in 2013
  26. 26. Club and district logos Club logo District logo
  27. 27. RE-CAP: THE WHY 1. Credit and recognition for Rotarians, clubs, districts for the good work they do at the local level. 2. Protect Rotary’s good name and intellectual property 3. Present Rotary’s story in a consistent way. 4. Incorrect use only weakens our brand.
  28. 28. YOUR BRAND IN ACTION Event planning Club website Social media pages Club brochures Club experience!
  29. 29. https://my.rotary.org/en/member-center/licensed-vendors ROTARY INTERNATIONAL LICENSED VENDORS
  30. 30. RESOURCES Your District Public Image Chair- Tommie Buscemi and her team Rotary’s Brand Center Rotary’s Voice and Visual Identity Guide Rotary’s Quick Start Guide for Club Websites Rotary’s Learning Center
  31. 31. Q & A
  32. 32. THANK YOU! • Next up: Tues, Nov 19th, 4-5pm – Social Media • Tell your friends! All members of D5890 welcome. • Questions? Contact GrowRotary@rotary.org

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