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November Public Image and Social Media.slideshare

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November Public Image and Social Media

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November Public Image and Social Media.slideshare

  1. 1. 1 WELCOME TO THE WEBINAR. TO CONNECT TO AUDIO: In the Audio section, select: Telephone - or - Mic & Speakers To improve sound quality, please close all unnecessary programs such as email, MS Office, etc. If you have a cellular device, please move it away from your computer.
  2. 2. ENHANCING YOUR CLUB’S PUBLIC IMAGE USING SOCIAL MEDIA November2019 GrowRotaryOnlineWorkshopSeries District5890MembershipMarketingPilot
  3. 3. 3 Andy Sternberg IN CONVERSATION WITH: Eric Liu Jean Saunders Dona Burke Moderator: Emily Tucker
  4. 4. 4 HOW TO PARTICIPATE IN THE WEBINAR Open or close your control panel. If you can’t hear the audio, select a different speaker option on your computer.
  5. 5. 5 HOW TO PARTICIPATE IN THE WEBINAR Use the question pod to type in your name and location. It may appear differently depending on your device. Instant Join App Desktop application
  6. 6. WHY IS PUBLIC IMAGE IMPORTANT? Membership Public Image Projects & Programs
  7. 7. 7 • Rotary’s public image • Promoting your club as People of Action • Using social media to promote your club and the impact you make • Resources available to help LEARNING OBJECTIVES
  8. 8. 8 Rotary’s public image isn’t just what we think of ourselves – it’s what people outside of Rotary think of us
  9. 9. 9 BUILDING PUBLIC IMAGE AWARENESS UNDERSTANDING INTEREST ENGAGEMENT ADVOCACY WE ARE HERE
  10. 10. 1 0
  11. 11. 1 1 Have you heard of an organization called Rotary? With which Rotary programs are you familiar? (select all that apply) 19% Rotary Youth Exchange 72% Local Rotary club 47% Rotary scholarships 40% YES60% NO AWARENESS IN HOUSTON
  12. 12. 1 2
  13. 13. 1 3 PUBLIC IMAGE: ROTARY’S VISION “Together, we see a world where people unite and take action to create lasting change – across the globe, in our communities, and in ourselves.”
  14. 14. 1 4 PEOPLE OF ACTION RELIES ON CLUBS 1.2 MILLION MEMBERS
  15. 15. 1 5 PEOPLE OF ACTION: LOCAL STORIES Focused on a local issue or challenge Worked together to find a solution Mobilized resources to take action Told the community about the impact
  16. 16. 1 6 ISSUES IN HOUSTON
  17. 17. 1 7 Rotary.org/brandcenter
  18. 18. 1 8 PEOPLE OF ACTION: PHOTO AND STORY TELLING TIPS
  19. 19. We are Rotary We are People of Action
  20. 20. 2 0 POLL
  21. 21. 2 1
  22. 22. 2 2Source: facebook.com/ads/audience-insights FACEBOOK USERS IN TEXAS:
  23. 23. 2 3 Write posts that can be shared and understood by friends, family, neighbors. SHARING – AN EASY (AND FREE) WAY TO GAIN MOMENTUM! • Facebook algorithm prioritizes content that your friends and family share • This post was shared over 500 times • Shares received 2x as many likes as the original post
  24. 24. 2 4 Facebook Page Posts with limited visibility and engagement can be BOOSTED to appear in more users’ News Feeds. BOOST FACEBOOK POSTS AND EVENT PAGES • Boosted posts are ads generated directly from your Facebook Page posts & events • Your content will be seen by the target audience you define: • Age • Location • Interests / Behaviors
  25. 25. 2 5 WHAT POSTS TO BOOST? 1. Facebook Event Pages (for public-facing events) 2. Posts with action-oriented images and videos 3. Punchy, short, but informative copy 4. Appealing to nonmembers 5. Posts with call to action such as join, attend, donate, watch www.rotary.org/brandcenter
  26. 26. 2 6 POLL
  27. 27. 2 7 THE POWER OF SOCIAL MEDIA
  28. 28. 2 8
  29. 29. 2 9 CLUBS IN THE SMALL TOWN SETTING: Alvin Sunrise Richmond NorthShore
  30. 30. 3 0 CLUBS IN THE URBAN SETTING: Kingwood Space Center Sugarland
  31. 31. 3 1 STAND OUT AND BE VISIBLE: Clubs are able to sustain or increase their membership partly because they are always visible to their communities thru social media
  32. 32. 3 2 SOCIAL MEDIA IS NOT ONLY FREE BUT PRICELESS
  33. 33. 3 3 POLL
  34. 34. ANYONE CAN DO IT! PR Committee and Club Leaders update content
  35. 35. TRY NEW PLATFORMS
  36. 36. LOCALIZED PEOPLE OF ACTION
  37. 37. GENERATE INTEREST
  38. 38. CELEBRATE ACCOMPLISHMENTS
  39. 39. CONNECT WITH THE ROTARY WORLD
  40. 40. GET TO KNOW OUR CLUB MEMBERS
  41. 41. SOCIAL MEDIA:
  42. 42. RESOURCES Your District Public Image Chair- Tommie Buscemi and her team Rotary’s Brand Center People of Action Campaign Guide Campaign examples Templates, photos, videos! Rotary’s Quick Start Guide for Social Media
  43. 43. Q & A
  44. 44. THANK YOU! • Next up: Tues, Jan 21 , 4-5pm – Membership Leads • Tell your friends! All members of D5890 welcome. • Questions? Contact GrowRotary@rotary.org

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