Ten Tips for your Kiwanis Club's Facebook Page

1,847 views

Published on

Presentation by C. Todd Smith given at the 2011 Florida Kiwanis Convention which provides tips and best practices for Kiwanis Clubs Facebook Pages.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,847
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Ten Tips for your Kiwanis Club's Facebook Page

  1. 1. Florida District Convention 2011-2012<br />Ten Tips to Take your Kiwanis Club’s Facebook Page to the Next Level<br />Presented by:<br />C. Todd Smith<br />District Chair, Social Media<br />www.ctoddsmith.com <br />facebook.com/ctodds<br />
  2. 2. Social Media…have you jumped in?<br />
  3. 3.
  4. 4. Why does <br />Facebook matter?<br />
  5. 5. Because we are<br />OBSESSED with it.<br />Source:<br />onlineschools.org<br />
  6. 6. Facebook garnered more than 1 trillion page views per month in June and July, 2011 according to data from Hitwise.<br />Facebook received approximately 870 million unique visitors in June and 860 million in July.<br />Each visitor averaged approximately 1,160 page views in July and 40 per visit. Time spent on the site was around 25 minutes per user.<br />Source: mashable.com<br />
  7. 7. 130 x 25<br />= 3,250<br />(6,500 eyes) <br />130 friends x 25 Kiwanis club members = 3,250 potential impressions<br />
  8. 8. 10<br />TIPS<br />
  9. 9. PROFILESare for <br />people. <br />PAGES are for <br />Organizations.<br />1<br />
  10. 10. Remember…<br />PROFILES <br />have <br />Friends. <br />PAGES get Liked.<br />
  11. 11. Promote Your Page<br />2<br />
  12. 12. Post<br />Like<br />Share<br />Kiwanis<br />
  13. 13. The STRATEGY is simple:<br />POST, LIKE, AND SHARE Kiwanis<br />The GOAL is MORE ENGAGEMENT.<br />Get more people to “Like” your club page and share content from your page which spreads the word about Kiwanis.<br />
  14. 14. Post<br />
  15. 15. Spreading the word <br />about Kiwanis is easy.<br />Just click “Like” <br />when you see something about Kiwanis.<br />
  16. 16. Share<br />
  17. 17. “Like” <br />the page<br />“Like” <br />the post<br />“Share” the post<br />“Share” the page<br />
  18. 18. TODD’S TIPS:<br />Get 25 fans and get a custom URL. http://www.facebook.com/username<br />2. Share page using share button<br />3. Put a Facebook badge on your Kiwanis website<br />4. Ads for your Page on Facebook<br />
  19. 19. picbadges.com<br />
  20. 20. Tips for Real Life Promotion <br />At Your Meeting <br />2. Ask your guests to Like your page<br />3. Put the link to your Facebook page on your club brochure, newsletter, posters for events, and event t-shirts.<br />
  21. 21. 3<br />Use a Custom<br />Landing Page<br />
  22. 22.
  23. 23.
  24. 24. 4<br />Engage other Pages<br />
  25. 25. Use Facebook as Page to link to other Pages and write on the wall of other Pages<br />
  26. 26. Add other Pages to your Pages’ Favorites<br />
  27. 27.
  28. 28. Use “@” to Post on other Pages<br />Use “@” <br />and click the page<br />
  29. 29. “@” Creates a link to other Pages<br />and post appears on their wall <br />
  30. 30. Use Check-ins <br />5<br />
  31. 31. Use Check-ins to check in at your meeting locations and talk about Kiwanis. <br />Also check-in at locations of your service projects and share what you are doing.<br />Create a Facebook event for your project and encourage check-ins at the event.<br />
  32. 32. 6<br />Use Pictures<br />
  33. 33.
  34. 34. A picture is worth <br />1,000 words (about Kiwanis)<br />and pictures get lots more engagement on Facebook than just posting text.<br />
  35. 35. Use your phone to email photos to your Facebook page. <br />
  36. 36. Your page’s personalized email address<br />
  37. 37. Use Calls to Action<br />7<br />
  38. 38. Asking someone to “Like” and “comment” results in twice as many likes and comments as not making that simple request.<br />
  39. 39. Easy Calls to Action<br />We hope everyone has a great first week back to school. Like this post if you agree.<br />Like this post if you’re glad it’s Friday!<br />If you’re happy and you know it, Like this post!<br />Visit (@) The Eliminate Project and Like this post if you agree babies and mothers shouldn’t die from Tetanus. <br />
  40. 40. Get <br />Some<br />Help<br />8<br />
  41. 41. Add a reliable member of your club as an additional admin to help you post content to the page.<br />Encourage your members to Post, Like, and Share Kiwanis.<br />Third party sites (like Hootsuite) can help with scheduling future posts, but may hurt your Facebook EdgeRank. <br />
  42. 42. Posting <br />Frequency<br />and<br />Content<br />9<br />
  43. 43. Most Facebook shares occur on Saturday.<br />These shares tend to spike around noon, and a little after 7PM.<br />Posting once every two days will result in the most “likes”.<br />Source: danzarella.com<br />
  44. 44. Tips for Content<br />What to post ? <br />A mix of pictures from meetings/events, posts about meetings, activities, projects, charities, whatever is interesting and relevant to Kiwanis<br />Where to find?<br /> <br />Kiwanisone.org/readytorun<br />Kiwanisone.org/idealsite<br />KI Facebook page<br />KI Eliminate Facebook page<br />Other clubs’ Facebook page<br />Content from charity partners’ <br /> website or Facebook Page<br />Your content must be interesting<br />
  45. 45. Set GOALS and Measure RESULTS.<br />10<br />
  46. 46. GOAL #1:<br />We will have ____(100, 200, 1000) people “Like” our page by ______.<br />
  47. 47. GOAL #2:<br />%<br />Feedback<br />
  48. 48. No Feedback Means No Conversation<br />
  49. 49. View Insights<br />
  50. 50.
  51. 51.
  52. 52.
  53. 53. Our organization must move forward and adopt the newest tools to spread the word about Kiwanis to as many people as we can. We must…<br />
  54. 54. Post<br />Like<br />Share<br />Kiwanis<br />
  55. 55. Please Click Hereand “Like” <br />Florida Kiwanis<br />
  56. 56. Ten Tips to Take your Kiwanis Club’s Facebook Page to the Next Level<br />Questions? <br />Contact C. Todd Smith:<br />www.facebook.com/ctodds<br />www.ctoddsmith.com<br />www.linkedin.com/in/ctoddsmith<br />ww.twitter.com/ctoddsmith<br />407-841-8294<br />

×