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Task: A written report that describes your client and what their requirements are: Is the client a 
private company; corporate; local business; national government; local government. What are the 
client’s requirements? Brief: budget; style; format; target audience; unique selling point (USP) 
ASDA Halloween section 
 Both adults and children 
 Offers 
 Unique Products 
 Fun and spooky style 
 Spooky music 
NAME: 
ASDA Halloween range 
CLIENT: 
The audience for my ASDA Halloween advert are for all ages. I will bring out the fun and spooky side 
for the children and teenagers, whilst also targeting the adults and parents, with offers and new 
unique products on the range. 
STYLE: 
My advert is going to be comedic, spooky and fun, but it’s also going to be informative about the 
different products in the Halloween range and special offers. 
STRUCTURE: 
I’m going to have spooky music and a scream and then the voice over will speak about the sales and 
products. 
PURPOSE: 
To inform dates of when these products are available and to entice and make the audience want to 
buy them.
LEGAL AND ETHICAL ISSUES: 
I don’t think my advert will have any legal and ethical issues because it’s a fun and not targeted to a 
specific age, gender, race or group of people and is open to everyone. 
MUSIC: 
The music is going to be spooky and fun. I will also add screams and/or spooky noises to the 
background.

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Advert planning

  • 1. Task: A written report that describes your client and what their requirements are: Is the client a private company; corporate; local business; national government; local government. What are the client’s requirements? Brief: budget; style; format; target audience; unique selling point (USP) ASDA Halloween section  Both adults and children  Offers  Unique Products  Fun and spooky style  Spooky music NAME: ASDA Halloween range CLIENT: The audience for my ASDA Halloween advert are for all ages. I will bring out the fun and spooky side for the children and teenagers, whilst also targeting the adults and parents, with offers and new unique products on the range. STYLE: My advert is going to be comedic, spooky and fun, but it’s also going to be informative about the different products in the Halloween range and special offers. STRUCTURE: I’m going to have spooky music and a scream and then the voice over will speak about the sales and products. PURPOSE: To inform dates of when these products are available and to entice and make the audience want to buy them.
  • 2. LEGAL AND ETHICAL ISSUES: I don’t think my advert will have any legal and ethical issues because it’s a fun and not targeted to a specific age, gender, race or group of people and is open to everyone. MUSIC: The music is going to be spooky and fun. I will also add screams and/or spooky noises to the background.