The document discusses elements that make for an easy to navigate and aesthetically pleasing website, including: - A link bar at the top for navigation - A logo in the top left for familiarity - A search bar in the top right to find information easily - Images at the bottom to break up text and make the page more visually interesting - A simple layout that does not overwhelm users with information The key takeaways are that easy navigation, familiar branding elements, and visually balanced design help create a positive user experience on a website. These elements should be incorporated into the discussed campaign website.

1. The link bar at the top of the screen is a very helpful tool for navigating the website, we will try to
incorporate this in some form into our campaign website because it will stop the audience getting
frustrated with our site.
Having the logo in top left of the screen instantly know what the website is and gives a sense of
familiarity when they see the logo. In addition having a searchbar at the top right lets the audience
easily navigate the website and quickly find what they are looking for. We will most certainly use
these ideas in our website as they really make it easy to find what you’re looking for exactly on the
website.
The four images at the bottom of the screen, are again to make the website easy to navigate, but as
well as this it makes the website more aesthetically pleasing to the viewer as the page is not entirely
text now it breaks the page up nicely, i can see us using this feature for our homepage in the future.

2. The
simple layout of this website is very calming to the audience as it does not overwhelm them with
information. As with other websites i have researched this website utilises a link bar at the top of the
page, making it simple to navigate the website which is something we will definitely include in our
final site.
The use of soft colours is also calming, however it does not grab the attention of the audience which
is something we are aiming to do.
At the bottom of the page, asking people to donate is straight to the point about trying to raise
funds, however it may be too up front to have it on the homepage without people knowing a little
more about their campaign.

3. Again, use of a link bar makes the website easy to navigate, also incorporating a search bar makes
the website easier to find what you’re looking for, which we will definitely incorporate into our site.
The use of attention capturing images across the page really illustrates their point and gets the
audience intersested, we will use this to some degree, using maybe images of people with drugs to
show who needs helping to our audience.
The site is fairly well layed out, however it is very cluttered and you don’t quite know where to look,
this is something we want to avoid on our website, to make it as easy as possible to understand and
navigate.