1. Chahinda Aly Moustafa Abbas Monib
Cairo, Egypt • +201224328090 • shahyaly@hotmail.com
E x e c u t i v e P r o f i l e
A results-driven marketing professional with 5+ years of impressive track record in driving excellence in campaign
measurement performance and marketing planning processes. Hands-on experience in architecting campaigns and
delivering a wealth of quantitative information that can be used for ongoing optimization. Seeking a position to utilize
twin benefits of acquired expertise and industry know how to catalyze organizational excellence.
Skills Summary
Marketing
Campaign Measurement Performance
Customer Journey Mapping
Strategy Development
Marketing Optimization
Market Intelligence
Analytical Skills:
Return On Marketing
Investment- ROMI
Data Analysis and Insights
Soft and Technical Skills:
Leadership, Communication &
Interpersonal Skills, Analytical Skills,
Meeting Deadlines, Training, Time
management
Reporting tools & MS Applications
Office 365 Specialist
Career Progression
Partner Channel Development Manager – Cloud Solutions August 26th- Present
Microsoft
Accomplishments:
 Engage with Microsoft Partners to Move from On-premise solutions to the Cloud.
 Facilitate business and procedures between Distributors and partners
Key Responsibilities:
 Develop strong, deep, relationships with Microsoft partners.
 Educate Partner on Cloud solutions (Office 365) and enhance his knowledge about Office 365 specifically.
 Provide Partner with Materials, documentations, and presentations.
 Acting as Partner account manager
 Provide demonstrations to Partner (Hands-On) on how to use the Office 365.
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2. Chahinda Aly Moustafa Abbas Monib
Cairo, Egypt • +201224328090 • shahyaly@hotmail.com
 Educate Partner on Microsoft Partner Network benefits.
 Help Partner build his marketing Plan and offerings(Build Offer - Market Offer - Sell Offer)
 Define Partners Reach/Target audience.
 Educate Partners on Modern Biz campaigns
 Discuss Partners/Customers concerns about the product.
 Provide a monthly full analysis of Partners Performance,
Senior Campaign Measurement Performance for Microsoft France- ROMI team November 2012 – July 2015
Wunderman - Microsoft France Account
Accomplishments:
 Implement Tracking strategies/execution, for Campaigns measurement performance
 Served as key member of ROMI team, delivered best in class actionable insight & reporting.
Key Responsibilities:
 Mapping the customer journey to ensure that each touch point is elevated to facilitate deep engagement and
optimize customer lifecycle.
 Defining and implementing measurement/tracking strategies that aligns with marketing and business objectives;
analyzing dashboards and delivering performance reports with actionable insights to optimize communication plan.
 Commanding end-to-end campaign set-ups on Execution Planning tool (tracking tool): creating tracking Urls/Code,
according to customer journey.
 Tracking Return on Marketing Investment (ROI) and provide a centralized data to help to make and track marketing
and sales decisions.
 HTML testing
 Providing insights, data analysis on each campaign element/segment, and highlight impacts of most important and
significant drivers/engines and develop recommendations for optimization.
 Developing and enhancing sales and marketing insights and analytics. Conducting Sales stages analysis and delivering
standard reporting to show leads/opportunities status in MSX tools – Microsoft Selling Experience.
 Developing monthly updates on campaign performance per segment, articulating and presenting those insights in
simple-to-understand ways that drive improvements in sales and marketing effectiveness.
 Training client on how to use/read marketing insights reports, which answer the questions fundamental to client’s
business and drive their business goals and objectives.
 Defining business processes to send out newsletter to France.
Marketing Coordinator MEA - Alliance and Channel December 2010-April 2012
Oracle MEA
Key Responsibilities:
 Responsible for the management and coordination of all event including venue booking, drafting/ sending out
invitations to invitees, making follow-up calls to increase number of attendees.
 Develop and maintain partners’ database. Coordinated flow of information and communication and circulate it
according to plan/strategy.
 Contacted 3rd
party payers to discuss and resolve payment issues and questions. Worked closely with team members
to maintain and monitor the integrity of the billing and collection process.
 Prepared feedback forms, updated feedback results and reported success metrics to management.
 Calculated the unique Partner and attendees to quantifying the benefits.
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3. Chahinda Aly Moustafa Abbas Monib
Cairo, Egypt • +201224328090 • shahyaly@hotmail.com
Previous Professional Experience:
July 2010: Trainee, Barclays Bank
June -July 2009: Trainee, Suez Canal Bank
November 2009: Team Work / Presentation, Analyzing Human resources department in BNP Parisbas presentation
Education & Credentials
Poitiers University in France/Ain Shams University in Egypt July 2012
Master degree in Marketing and Strategies
Poitiers University in France/Ain Shams University in Egypt July 2010
Faculty of commerce, French Section Ain shams University, Département de Gestion Et de Commerce international
Major: Marketing, M1 in Sciences de Gestions from Poitiers University
Sacré-Cœur Heliopolis, Sanaweya Amma, at 94.5%, sciences Section 2005-2006
Other Trainings and Certifications:
 2008: License of Management science “License en Sciences de gestion” from Poitiers University
 2005: D.E.L.F “Diplôme d’éducation de langue Française”
Personal information
 Nationality: Egypt
 Date of Birth: 28th of July, 1988
 Marital Status: Single
 Language: Fluent in French, , English and Arabic
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